Europe

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS EUROPE 2014:

 

CONTENT

Best use of a visual property; photography/ illustration/ digital

• Gold – English National Ballet and The Beautiful Meme
• Silver – ClearSky  and Clock Creative
• Silver – Special Olympics Great Britain and The House
• Bronze – University of Birmingham and IE Design Consultancy
• Highly commended – Lloyds Bank and Rufus Leonard

 

Best brand architecture solution

• Gold – ITV
• Silver – Glasgow City Marketing Bureau
• Bronze – GardaWorld and Bladonmore

Best use of copy style/tone of voice

• Gold – Eurostar and The Clearing
• Gold – Schillings  and Goosebumps Brand Consultancy
• Silver  – Generator and Bisqit
• Bronze – English National Ballet and The Beautiful Meme
• Bronze – Lloyds Bank and Rufus Leonard

PROCESS

Best external stakeholder relations during a rebrand

• Gold – Glasgow City Marketing Bureau
• Silver – Abu Dhabi Commercial Bank  and StartJG
• Bronze – Norton Radstock College and The House
• Highly commended – Tata Power DDL and Brands of Desire
  

 

Best internal communication of a rebrand

• Gold – Certas Energy
• Silver – Transport for London and Crown
• Bronze – London Stock Exchange Group and Rufus Leonard
• Highly commended – Global Blue and Goosebumps Brand Consultancy
• Highly commended – GSK Consumer Healthcare and Radley Yeldar

Best implementation of a rebrand

• Gold – ITV
• Silver – Glasgow City Marketing Bureau
• Bronze – Lloyds Bank and Rufus Leonard
• Highly commended – Evelina London Children’s Hospital and Fishburn
• Highly commended – WorldPay Zinc and SomeOne

 

Best implementation of a rebrand across multiple markets

Gold – London Stock Exchange Group and Rufus Leonard

Bronze – Hilton Hotels & Resorts and Tag  Worldwide

Bronze – Telenor Group and Pajama Ltd

Highly commended- Soccerex and Designwerk

STRATEGY

Best creative strategy

• Gold – ITV
• Silver – Schillings and Goosebumps Brand Consultancy
• Silver – The Donkey Sanctuary and The Allotment
• Bronze – Eurostar and The Clearing
• Highly commended – Shutterstock and Lippincott

Best brand evolution

• Gold – Eurostar and The Clearing
• Silver – Gressingham Food and Elmwood
• Silver – Schillings and Goosebumps Brand Consultancy
• Bronze – Equity Housing Group and Studio North
• Highly commended – Access Bank and MerchantCantos
• Highly commended – Telenor Group and Pajama Ltd

TYPE

Best corporate rebrand following a merger or acquisition

• Gold – mBank and BNA
• Silver – Bond Dickinson and Uffindell
• Bronze – Avianca  and Lippincott
• Highly commended – Moscow Exchange and Dragon Rouge
• Highly commended – The Abraaj Group and Bladonmore

 

Best corporate rebrand to reflect changed mission/values/positioning

• Gold – Stanley and Lippincott
• Gold – Unify and McMillan
• Silver – The Royal Bank of Scotland and TileyWoodman Creative
• Bronze – 1st CENTRAL
• Highly commended – Iberia and Interbrand

 

Best corporate rebrand for a spinoff/new company

• Gold – Tesco Hudl and SomeOne
• Silver – Zoetis and Lippincott
• Bronze – Allegion and Lippincott

Best brand consolidation

• Gold – ITV
• Silver – Crystal Ski and SomeOne
• Silver – London Stock Exchange Group and Rufus Leonard
• Bronze – Hira Group and Brands of Desire
• Highly commended – AOG and Handsome
• Highly commended – DS Smith and Unreal

 

Best rebrand of a digital property

• Gold – Tenner for Young Enterprise and Bladonmore
• Silver – Green Park and Fishburn
• Bronze – .Xplored for GardaWorld and Bladonmore
• Bronze- Unify and McMillan
• Highly commended – Peregrine Communications

SECTOR

Best visual identity from a charity/NGO/non-profit

• Gold – Tenner for Young Enterprise and Bladonmore
• Silver – CITB and Bell Integrated
• Bronze – English National Ballet and  The Beautiful Meme
• Bronze – WDC, Whale and Dolphin Conservation and Conran Design Group
• Highly commended – Avenor College and Storience

 

Best visual identity from the consumer services sector

• Gold – Direct and Interbrand
• Silver – The Vitamin Shoppe and Lippincott

 

Best visual identity from the energy sector

• Gold – Energy Saving Trust and OPX
• Silver – AOG and Handsome
• Bronze – Atlantis and SomeOne

 

Best visual identity from the extraction sector

• Gold – Puma Energy and MerchantCantos
• Bronze – Man Oil Group and Rare Breed

 

Best visual identity from the financial services sector

• Gold – The Commercial Bank of Qatar and Industry
• Silver – First Direct and The Allotment
• Silver – WorldPay Zinc and SomeOne
• Bronze – Ixaris and Pepper
• Highly commended – Lloyds Bank and Rufus Leonard

 

Best visual identity from the healthcare sector

• Gold – Evelina London Children’s Hospital and Fishburn
• Silver – Actavis and Lippincott
• Bronze – GC Aesthetics and Truth Design
• Highly commended – Zoetis and Lippincott

 

Best visual identity from the industrial and basic material sector

• Gold – Oak Tyres and Detail
• Silver – Allegion and Lippincott
• Bronze – DS Smith and Unreal

 

Best visual identity from the professional services sector

• Gold – Schillings and Goosebumps Brand Consultancy
• Silver – Edison and The Brand  Consultancy
• Bronze – Ash Office Supplies and Attract
• Bronze – Coursiers.com and Brand Brothers 

Best visual identity from the property sector

• Gold – Champions and Ideas Factory
• Silver – Al Wa’ab City and Unisono
• Bronze – Benham & Reeves and Ideas Factory
• Highly commended – Equity Housing Group and Studio North

 

Best visual identity from the public sector

• Gold – University of Warwick and IE Design Consultancy
• Silver – Glasgow  City  Marketing Bureau
• Silver – University of Birmingham and IE Design Consultancy
• Bronze – ŁÓDZKIE PROVINCE and BNA

 

Best visual identity from the retail sector

• Gold – Jacqson Diego Story Emporium and Pepper
• Silver – Stanley and Lippincott
• Bronze – Oxford Street and Goosebumps Brand Consultancy

 

Best visual identity from the technology, media & telecommunications sector

• Gold – ITV
• Silver – Tesco Hudl and SomeOne
• Bronze – PTC and Lippincott
• Highly commended – Murata and Living Group
• Highly commended – Unify and McMillan

 

Best visual identity from the tourism sector

• Gold – Eurostar and The Clearing
• Silver – Crystal Ski and SomeOne
• Silver – Generator and Bisqit
• Bronze – Hilton Hotels & Resorts and Ever After Brand
• Highly commended – Avianca and Lippincott

 

Best overall visual identity

• Eurostar and The Clearing

 

Grand Prix for excellence in rebranding

• ITV