Europe

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS EUROPE 2016:

CONTENT

Best use of a visual property
Gold - UEFA/TEAM Marketing and Radiant Studios
Silver - Breast Cancer Now and The Clearing
Silver - European Flavours & Fragrances and Frank, Bright & Abel
Bronze - Christ Church Primary School and Living Group
Highly commended - AQA and Bell
Highly commended - Regent Street and Small Back Room

Best brand architecture solution
Bronze - Nuffield Health and Handsome Brands
Highly commended - Lorton Entertainment and Brand & Deliver

Best use of copy style/tone of voice
Gold - eir and Moving Brands
Silver - Hft and Clout Branding
Silver - Tesco and The Clearing
Bronze - Carbon Law Partners and Writers
Bronze - UBS and The Writer
Highly commended - Schillings and Goosebumps Brand Consultancy

Best brand experience
Silver - Morrisons and M Worldwide
Bronze - DanceEast and Spring
Bronze - eir and Moving Brands
Bronze - Tata Consultancy Services
Highly commended - Commvault and McMillan

Best use of packaging
Gold – RB and Brand Union
Silver - Marks & Spencer and DewGibbons + Partners
Silver - Merck and Creative Leap
Highly commended - Lindt & Sprüngli and DewGibbons + Partners

Best wayfinding or signage
Gold - Green Park – Oxford Properties and Endpoint
Silver - DanceEast and Spring
Bronze - Embassy Gardens – Ballymore and Endpoint

Best use of audio branding
Gold - Wiener Linien and SOUND STRATEGY and why do birds 
Silver - Åhléns City and Lexter Sound Design

Best use of typography
Gold - S Evans & Sons and Studio Jo and Co
Silver - MOL Group and GW+Co
Bronze - Eastwick and McMillan
Bronze - Nuffield Health and Handsome Brands
Highly commended - Lush Cosmetics and Dalton Maag

Best place or nation brand
Silver - Moroccan National Tourism Office and Spring

PROCESS

Best external stakeholder relations during a brand development project
Gold - Outsmart and Goosebumps Brand Consultancy
Silver - Tata Consultancy Services
Bronze - OneFamily and Goosebumps Brand Consultancy
Highly commended - BBC Newsbeat and Moving Brands
Highly commended - SapientNitro
Highly commended - Tata Consultancy Services

Best internal communication during a brand development project
Gold - Clarity Travel Management and Row-A
Silver - Lloyds Banking Group and Rufus Leonard
Highly commended - Atkins and Appetite
Highly commended - Fusion and Bell

Best implementation of a brand development project
Gold - io oil & gas consulting and Bisqit
Silver - eir and Moving Brands
Silver - Outsmart and Goosebumps Brand Consultancy
Bronze - Lloyds Banking Group and Rufus Leonard
Bronze - Natilik and Rufus Leonard
Bronze - OneFamily and Goosebumps Brand Consultancy
Bronze - Tata Consultancy Services

Best implementation of a brand development project across multiple markets
Gold - Suez Environnement and GLIMMA
Bronze - Le Boat and SomeOne

STRATEGY

Best creative strategy
Gold - Outsmart and Goosebumps Brand Consultancy
Silver - SafeLives and PIN Creative
Silver - TSB and Joint
Bronze - eir and Moving Brands
Highly commended - Breast Cancer Now and The Clearing
Highly commended - Moroccan National Tourism Office and Spring

Best brand evolution
Gold - TSB and Joint
Silver - Jardiland and WIPbrands
Bronze - GAM and Seigel+Gale
Bronze - Merck and Creative Leap
Highly commended - Ashurst and Living Group

Best strategic/creative development of a new brand
Gold - Barkers and Handsome Brands
Silver - Dogs for Good and FleishmanHillard Fishburn
Bronze – Caledonian Sleeper and Weber Shandwick
Highly commended - Bridge Partnership and The House

Best naming strategy
Gold - Outsmart and Goosebumps Brand Consultancy
Silver - British Gas and The Writer
Silver - Givergy and Living Group
Bronze - eir and Moving Brands
Highly commended - OneFamily and Goosebumps Brand Consultancy
Highly commended - SafeLives and PIN Creative

TYPE

Best corporate rebrand following a merger or acquisition
Gold - OneFamily and Goosebumps Brand Consultancy
Silver - Breast Cancer Now and The Clearing
Silver - Wren Sterling and Living Group
Bronze - Amec Foster Wheeler

Best brand development project to reflect changed mission/values/positioning
Gold - bigHead and Clout Branding
Gold - Christ Church Primary School and Living Group
Silver - S Evans & Sons and Studio Jo and Co
Bronze - Rowcroft and The House
Highly commended - DPD and Lippincott
Highly commended – Vistra and Lippincott

Best brand consolidation
Gold - Bauer Media Group and The Allotment
Silver - DPD and Lippincott
Bronze - Premier Inn and Rufus Leonard
Bronze - TH White and The House
Highly commended - Doxense and Brand Brothers
Highly commended - ODEON and Rufus Leonard

Best rebrand of a digital property
Gold - Outsmart and Goosebumps Brand Consultancy
Silver - Telenor Group and Pajama Limited
Bronze - NTT DATA Digital and Pajama Limited
Highly commended - Airbus Group and Aperto AG
Highly commended - Grupa Wirtualna Polska and BNA

SECTOR

Best visual identity from the charity/NGO/non-profit sector
Silver - Dogs for Good and FleishmanHillard Fishburn
Silver – Cycle Enfield and Bell
Bronze - DanceEast and Spring
Bronze - Fight for Sight and Rufus Leonard
Highly commended - Royal Albert Hall and BrandPie
Highly commended - Stand Against Violence and The Cernis Collective

Best visual identity from the education sector
Gold - Christ Church Primary School and Living Group
Bronze - Imperial College Business School and OPX
Highly commended - University of Warwick and Frank, Bright & Abel

Best visual identity from the energy & extractives sector
Silver - io oil & gas consulting and Bisqit
Bronze - MOL Group and GW+Co
Highly commended - Puma Energy and MerchantCantos

Best visual identity from the financial services sector
Silver - Wren Sterling and Living Group
Bronze - OneFamily and Goosebumps Brand Consultancy
Highly commended - CFM and Living Group
Highly commended - Pariti Finance and Brand & Deliver
Highly commended - Treuco and Branders Group AG

Best visual identity from the healthcare & pharmaceuticals sector
Gold - Merck and FutureBrand
Bronze - Independent Midwives UK and Nalla Design
Bronze - Nuffield Health and Handsome Brands

Best visual identity from the industrial & basic materials sector
Gold - S Evans & Sons and Studio Jo and Co
Silver - European Flavours & Fragrances and Frank, Bright & Abel
Bronze - bigHead and Clout Branding
Highly commended - BJS Storage & Distribution and Moirae Creative Agency
Highly commended - TH White and The House

Best visual identity from the professional services sector
Gold - Purcell and Kimpton Creative
Silver - Doxense and Brand Brothers
Bronze - NTT DATA Digital and Pajama Limited
Highly commended - Atkins and Appetite
Highly commended - CII Insurance Made Simple and Rare Breed

Best visual identity from the property sector
Silver - Liberty Living and Bisqit
Highly commended - Regent Street and Small Back Room

Best visual identity from the retail sector
Gold - Barkers and Handsome Brands
Silver - Jardiland and WIPbrands
Silver - Land Rover and Brand Union
Bronze - Revelation! and Mammal & The Cernis Collective
Highly commended - Breville and FleishmanHillard Fishburn
Highly commended - Sottini (Ideal Standard) and Conran Design Group

Best visual identity from the technology, media & telecommunications sector
Gold - Logitech and DesignStudio
Silver - Outsmart and Goosebumps Brand Consultancy
Bronze - eir and Moving Brands
Highly commended - .tickets and Nalla Design
Highly commended - Datum and GW+Co
Highly commended - Givergy and Living Group

Best visual identity from the travel & leisure sector
Gold - Moroccan National Tourism Office and Spring
Silver - Clarity Travel Management and Row-A
Bronze - Etihad and Landor Associates
Bronze - Shangri-La Hotel and Brand Union

Best overall visual identity
Logitech and DesignStudio

Grand Prix
TSB and Joint