Europe

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS EUROPE 2018:

 

CONTENT

Best use of a visual property

Gold – LEVEL and Superunion

Silver – Addiko and Prophet

Silver – Reiss and GW+Co

Bronze – Nuffield Health and Handsome Brands

Highly commended – British Fencing and We Launch

 

Best brand architecture solution

Gold – NEX and THINKFARM

Bronze – Danone and Conran Design Group

Bronze – Universitat Oberta de Catalunya

 

Best use of copy style/tone of voice

Gold – Primephonic and Lantern

Silver – acdc lighting and GW+Co

Bronze – Konica Minolta and Frank, Bright & Abel

Highly commended – Innowatio and CBA

 

Best brand experience

Gold – Hagkaup and M Worldwide

Silver – Intel Corporation and 2LK Design and Moving Brands

Bronze – STUDIOCANAL and Conran Design Group

Highly commended – British American Tobacco: Vype and CBA

Highly commended – Schroders

 

Best use of packaging

Gold – Higgidy and B&B Studio

Silver – London Beer Lab and Elmwood

Bronze – Bulwark and WPA Pinfold

Bronze – Hi Mark International and WPA Pinfold

Bronze – PizzaExpress and Bulletproof

Highly commended – Reeves and Pearlfisher

Highly commended – Robijn and 1HQ

Highly commended – USP Zdrowie and Creative Leap

 

Best wayfinding or signage

Gold – Clockwise and Pollitt & Partners

Silver – The Paddington Partnership and Maynard

Bronze – Camberwell College of Arts and Whybrow

Bronze – Harrods and Endpoint

Highly commended – Bloomberg London and Whybrow

 

Best use of audio branding

Gold – Leroy Merlin and Chut! on vous écoute

Gold – Siemens and why do birds

Silver – Universitat Oberta de Catalunya and Dadadada

Highly commended – Capgemini and BrandPie & Start Rec

 

Best use of typography

Gold – Printworks London and Only

Silver – Moonpig with Ian Styles and F37 Foundry

Silver – Spyscape and SomeOne

Bronze – Clockwise and Pollitt & Partners

Highly commended – ABB

 

Best place or nation brand

Gold – Newington and Lantern

Silver – Municipality of Cracow and Opus B Brand Design

Bronze – KX and SomeOne

 

PROCESS

Best external stakeholder relations during a brand development project

Gold – Tata Consultancy Services

 

 

 

Best internal communications during a brand development project

Gold – Universitat Oberta de Catalunya

Silver – Cadent and Superunion

Silver – TechnipFMC and Lippincott

Bronze – Capgemini and BrandPie

Highly commended – Clarity and Row-A

Highly commended – University of Portsmouth and Instinctif Partners

 

Best implementation of a brand development project

Gold – Andertons Music Co. and The Pull Agency

Gold - London 2017 and SomeOne

Bronze – Caledonian Sleeper and WeberShandwick

Bronze – NEX and THINKFARM

Highly commended – QinetiQ and Superunion

 

Best implementation of a brand development project across multiple markets

Silver – European Flavour Association (EFFA)

Bronze – Madame Tussauds and SomeOne

 

STRATEGY

Best creative strategy

Gold – Addiko and Prophet

Gold – THORNeco and GW+Co

Silver – Formula E and Prophet

Bronze – Dublin Bus and RichardsDee

Highly commended – Primephonic and Lantern

Highly commended – TP ICAP and Handsome Brands

 

Best brand evolution

Gold – Brighton Women’s Centre and Baxter and Bailey

Gold – Harvey’s Brewery and WPA Pinfold

Silver – Dublin Bus and RichardsDee

Bronze – CaféX and Discover Brand Creation

 

Bronze – Formula E and Prophet

Highly commended – JLL and Superunion

Highly commended – Procter & Gamble and Elmwood

 

Best strategic/creative development of a new brand

Gold – LEVEL and Superunion

Silver – Primal Roots and Lantern

Bronze – Addiko and Prophet

Bronze – Kibo and Greenspace

Highly commended – Craft and Elmwood

Highly commended – Evergreen Life and Studio North

Highly commended – TP ICAP and Handsome Brands

 

Best development of a new brand within an existing brand portfolio

Gold – Nuffield Health and Handsome Brands

Silver – AMD Radeon and Brand & Deliver

Bronze – BeeZero and Greenspace

Highly commended – Doncaster Sheffield Airport and Moirae Creative

Highly commended – Konica Minolta and Frank, Bright & Abel

 

Best naming strategy

Gold – LEVEL and Superunion

Silver – Kiteka and Superunion

Bronze – Student Roost and SomeOne

Bronze – Velon and Infront Sports and Designwerk

Highly commended – LifeArc and BrandPie

Highly Commended – Tamanoir and BrandSilver

 

TYPE

Best corporate rebrand following a merger or an acquisition

Gold – Addiko and Prophet

Silver – RHI Magnesita and MerchantCantos

Bronze – TP ICAP and Handsome Brands

Highly commended – Cadent and Superunion

 

Best brand development project to reflect changed mission/values/positioning

Gold – Addiko and Prophet

Silver – Andertons Music Co. and The Pull Agency

Bronze – CaféX and Discover Brand Creation

Highly commended – ABB

Highly commended – Arkadin/NTT Communications and Dusted

Highly commended – World Sailing and rbl

 

Best brand consolidation

Gold - World Sailing and rbl

 

Best rebrand of a digital property

Gold – Simply Business and Start Design

Silver – Sonovate and Superunion

Bronze – Arkadin/NTT Communications and Dusted

 

SECTOR

Best visual identity by a charity, NGO or non-profit

Gold – Primal Roots and Lantern

Gold – The League Against Cruel Sports and ASHA

Silver – Jhpiego and Red Dog Design Consultants

Bronze – Bewley’s and RichardsDee

Highly commended – HOPE not hate and Blue State Digital

Highly commended – Kiteka and Superunion

Highly commended -  Milestones Trust and Clout Branding

 

Best visual identity in the education sector

Gold – The Royal Institution and Supple Studio

Silver – University of Greenwich and rbl

Bronze – Institut Paul Bocuse and CBA

Highly commended – Universitat Oberta de Catalunya and Mucho

Highly commended – University of Reading and Bell

 

Best visual identity in the energy and utilities sector

Silver– Cadent and Superunion

 

Best visual identity in the engineering and manufacturing sector

Gold – Reiss and GW+Co

Silver – RHI Magnesita and MerchantCantos

Bronze – ABB

Highly commended – TechnipFMC and Lippincott

 

Best visual identity in the fast-moving consumer goods sector

Gold – Carlsberg and Taxi Studio

Silver – Naturya and FutureBrand

 

Best visual identity in the financial services sector

Gold – Addiko and Prophet

Silver – NEX and THINKFARM

Bronze – Lowell and Bisqit

Bronze – TP ICAP and Handsome Brands

Highly commended – The AA

 

Best visual identity in the food and beverage sector

Gold – Deliveroo and DesignStudio

Silver – Tavern Snacks and The Chemistry Works

Bronze – Pukka and 1HQ

Bronze – Yumchaa and Brandality

Highly commended – Naturya and FutureBrand

Highly commended – The Snaffling Pig Co and We Launch

Highly commended – World of Zing and Springetts

 

Best visual identity in the healthcare and pharmaceuticals sector

Gold – Nuffield Health and Handsome Brands

Silver – Lonza Pharma & Biotech and Coley Porter Bell

Bronze – Evergreen Life and Studio North

Highly commended – LGC, Dr Ehrenstorfer and We Launch

Highly commended – Lifes2Good and Creative Leap

 

Best visual identity in the professional services sector

Gold – Craft and Elmwood

Silver – BKL and Kimpton Creative

Bronze – Gabriele and Nalla

Bronze – Threefold and Baxter and Bailey

Highly commended – Lichfields and GW+Co and JWDK

 

Best visual identity in the property sector

Gold – Clockwise and Pollitt & Partners

Silver – Student Roost and SomeOne

Bronze – KX and SomeOne

 

Best visual identity in the public sector

Silver – Municipality of Cracow and Opus B Brand Design

Bronze – TUC (Trades Union Congress) and Lloyd Northover

 

Best visual identity in the retail sector

Gold – Depop and DesignStudio

Silver – Andertons Music Co. and The Pull Agency

Silver – Spyscape and SomeOne

Bronze – Żabka Polska S.A. and BNA Sp. z o.o.

 

Best visual identity in the technology, media and telecommunications sector

Gold – Today FM and Dynamo

Silver – Akselos and WeberShandwick

Silver – NP6 and Brand Brothers

Bronze – Arkadin/NTT Communications and Dusted

Bronze – CaféX and Discover Brand Creation

Highly commended – Tata Consultancy Services

Highly commended – The Phone Co-op and Blue Moon Creative

 

 

Best visual identity in the transport and logistics sector

Gold – Beat and DesignStudio

 

Best visual identity in the travel, leisure and tourism sector

Gold – LEVEL and Superunion

Silver – Dublin Bus and RichardsDee

Bronze – No.15 Great Pulteney and Mytton Williams

Highly commended – Formula E and Prophet

Highly commended – Global Adventure Challenge and Truth Creative

 

Best overall visual identity

Deliveroo and DesignStudio

 

Grand Prix

LEVEL and Superunion