Europe

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS EUROPE 2019:

 

CONTENT

Best use of a visual property

Gold – Spitalfields City Farm and Living Group

Silver – Mayfield and Music

Bronze – OneFamily and UnitedUs

Bronze – Skandia and Essen International

Highly commended – Dot Dot Dot and Don’t Panic Partners

Highly commended – Network Rail and Williams Murray Hamm

 

Best brand architecture solution

Gold – Hikma and Prophet

Silver – QinetiQ and Industry

Silver – Radioplayer and PIN Creative

Bronze – The Adecco Group and Landor

Highly commended – Mountbatten and Thinkfarm

Highly commended – Prospitalia GmbH and INTO Branding

 

Best use of copy style/tone of voice

Gold – Natural History Museum and SomeOne

Silver – Assembly Hotels by Criterion Capital and Ragged Edge

Silver – Spitalfields City Farm and Living Group

Bronze – Seven Investment Management and Frank, Bright & Abel

Highly commended – Beyond and SomeOne

Highly commended – Joe Coleman and Music

 

Best brand experience

Gold – Canon Europe and 2LK Design

Silver – BP and Landor

Bronze – Intel Corporation and 2LK Design and Moving Brands

Highly commended – Barclays Investor Tester and Start Design

Highly commended – Lloyds Banking Group and The Honest Brand

Highly commended - Olivela and HMKM

 

Best use of packaging

Gold – Well & Truly Ltd and B&B Studio

Silver – Unilever - Day2 and 1HQ Brand Agency

Silver – Waitrose & Partners and Williams Murray Hamm

Bronze – McCormick and BrandOpus

Bronze – Sea Man Seaweed Chips and Pearlfisher

Highly commended – Garribeil (Pernod Ricard) and Superunion

Highly commended – Weed & Wonderful and Family (and Friends)

 

Best wayfinding or signage

Gold – Royal Museums Greenwich and CCD Design and Ergonomics

Silver – Primark and HMKM

Bronze – Fáilte Ireland and Placemarque Ltd

 

Best use of audio branding

Gold – Royal Philips and MassiveMusic

Silver – MAN Energy Solutions SE and why do birds

Bronze – MOOD Stockholm and Lexter Ljuddesign

 

Best use of typography

Gold – Business in the Community and McCann Enterprise

Silver – Elliptic and Superunion

Bronze – Spitalfields City Farm and Living Group

Bronze – Wolves and SomeOne

Highly commended – Plava Laguna and Superunion

Highly commended – Zumtobel and GW+Co

 

Best place or nation brand

Gold – Heart of London Business Alliance and Lantern

Silver – White City Place / Stanhope and dn&co.

Bronze – Plava Laguna and Superunion

Bronze – Ville de Lausanne and Base

 

PROCESS

 

Best external stakeholder relations during a brand development project

Gold – Department for Transport and Brand Cooke

Silver – London Market Group and McCann Enterprise

Bronze – TRIBE and Pearlfisher

Highly commended – Ancala Water Services and Moirae Creative

Highly commended – Seven Investment Management and Frank, Bright & Abel

 

Best internal communication during a brand development project

Gold – Survitec and UPP B2B

Silver – Dr. Martens and Music

Bronze – Ancala Water Services and Moirae Creative

Bronze – Avanti Communications and Fable

Highly commended – Andrew Brownsword Hotels and Supple Studio

 

Best implementation of a brand development project

Gold – ÅF and Grow

Silver – Ericsson and Interbrand (London)

Bronze – Ancala Water Services and Moirae Creative

 

Best implementation of a brand development project across multiple markets

Gold – McCormick and BrandOpus

Silver – Aggreko and Rufus Leonard

Silver – Arriva plc and WPA Pinfold

Bronze – Vodafone and Superunion

 

Best localisation of an international brand

Gold – FOX Sports Netherlands and DixonBaxi

Gold – The Scouts and NotOnSunday

 

STRATEGY

 

Best creative strategy

Gold – Bristol Sport and Mr B & Friends

Silver – Assembly Hotels by Criterion Capital and Ragged Edge

Bronze – FOX Sports Netherlands and DixonBaxi

Bronze – Tesco and Coley Porter Bell

Highly commended – Blacks Cheese and Masters Allen

Highly commended – OneFamily and UnitedUs

 

Best brand evolution

Gold – GenesisCare and Dragon Rouge

Silver – Wolves and SomeOne

Bronze – Savvi Credit Union and Alkamee Brand & Design

Bronze – McCormick and BrandOpus

Highly commended – The British Academy and Only

Highly commended – Canal & River Trust and Studio Blackburn / Hello Finch

Highly commended – Coreco and Dusted.

Highly commended – France Télévisions and JOOSNABHAN / Movement Paris

 

Best strategic or creative development of a new brand

Gold – The FA and Nomad

Silver – Association for Art History and Spencer du Bois

Bronze – Janger and Brand & Deliver

Bronze – This Time Next Year and Rowdy Studio

Highly commended – Coapt and UnitedUs

Highly commended – Tradelens and Landor

 

Best development of a new brand within an existing brand portfolio

Gold – Jordans Ryvita and Coley Porter Bell

Silver – UCL Innovation & Enterprise and Undivided

Bronze – Seven Investment Management and Frank, Bright & Abel

Bronze – YOSS and Landor

Highly commended – PINC Paulig Incubator and Grow

 

 

 

Best naming strategy

Gold – RISE for Russell Investments and Living Group

Silver – NHS Resolution and Studio North

Bronze – Disguise and Siegel+Gale

Bronze – YOSS and Landor

Highly commended – PINC Paulig Incubator and Grow

Highly commended – Whirli and Ragged Edge

 

TYPE

 

Best corporate rebrand following a merger or acquisition

Gold – Ocean Network Express and Williams Murray Hamm & Hakuhodo

Silver – National Education Union and Spencer du Bois

Bronze – Ancala Water Services and Moirae Creative

Bronze – CECONOMY AG and Landor Hamburg

Highly commended – Standard Life and Emperor

 

Best brand development project to reflect changed mission, values or positioning

Gold – Harneys and Living Group

Silver – Apt and Greenspace

Silver – NHS Resolution and Studio North

Bronze – Bauer Media and Thinkfarm

Highly commended – ABB Robot Yumi

Highly commended – Steer and OPX

 

Best brand consolidation

Gold – Hikma and Prophet

Silver – NHS Resolution and Studio North

Bronze – QinetiQ and Industry

 

Best rebrand of a digital property

Gold – Gimi and Essen International

Gold – Harneys and Living Group

Silver – British Red Cross and Rufus Leonard

Silver – Coreco and Dusted.

Bronze – CBD Now and Industry

Highly commended – Lloyds Register and Rufus Leonard

 

SECTOR

 

Best visual identity by a charity, NGO or not-for-profit

Gold – NSPCC and Supple Studio

Silver – Spitalfields City Farm and Living Group

Silver – Association for Art History and Spencer du Bois

Bronze – The FA and Nomad

Bronze – The Scouts and NotOnSunday

Highly commended – Canal & River Trust and Studio Blackburn / Hello Finch

Highly commended – Thomson Reuters Foundation and FleishmanHillard Fishburn

 

Best visual identity from the education sector

Gold – The British Academy and Only

Silver – University of Leeds and Frank, Bright & Abel

Bronze – ISAE-SUPAERO and Labbrand

Highly commended – Clore Social Leadership and Supple Studio

Highly commended – Graduate Union at The University of Cambridge and ASHA

 

Best visual identity from the energy and utilities sector

Gold – Ancala Water Services and Moirae Creative

Silver – Equinor and Superunion

Bronze – Aggreko and Rufus Leonard

 

Best visual identity from the engineering and manufacturing sector

Gold – Survitec and UPP B2B

 

Best visual identity from the farming and agriculture sector

Gold – Spitalfields City Farm and Living Group

Silver – AgriFood Training Partnership (AFTP) and IE Brand

Silver – Millbank Farm and Jack Renwick Studio

Bronze – Scotts – Origins and 1HQ Brand Agency

 

Best visual identity from the financial services sector

Gold – Russell Investments and Living Group

Silver – CBD Now and Industry

Silver – Savvi Credit Union and Alkamee Brand & Design

Bronze – Banking Circle and Thinkfarm

Bronze – Warba Bank and Industry

Highly commended – Coreco and Dusted.

Highly commended – OneFamily and UnitedUs

 

Best visual identity from the FMCG sector

Gold – Jordans Ryvita and Coley Porter Bell

Silver – Well & Truly Ltd and B&B Studio

Bronze – Scotts – Origins and 1HQ Brand Agency

 

Best visual identity from the food and beverage sector

Gold – Sea Man Seaweed Chips and Pearlfisher

Silver – Cocoa Jones and Supple Studio

Bronze – Metzger und Sohn and INTO Branding

Highly commended – McCormick and BrandOpus

 

Best visual identity from the healthcare and pharmaceuticals sector

Gold – FPA and IE Brand

Silver –THIS Institute (The Healthcare Improvement Studies Institute) and Together Design

Bronze – Hikma and Prophet

Highly commended – GenesisCare and Dragon Rouge

Highly commended – Mikromol and We Launch

 

Best visual identity from the professional services sector

Gold – Steer and OPX

Silver – bro and Greenspace

Silver – Harneys and Living Group

Bronze – AGL and Baxter & Bailey

Bronze – Apt and Greenspace

Highly commended – Newable and Undivided

 

Best visual identity from the property, construction and facilities management sector

Gold – Trussle and Ragged Edge

Silver – Aparto / Hines and dn&co.

Silver – Paradigm Land and Don’t Panic Partners

Bronze – Harrison Catering Services and Dusted.

Highly commended – Capital & Counties Properties and Pollitt and Partners

Highly commended – FORA and Prophet

 

Best visual identity from the public sector

Gold – Screen Ireland and Detail

Silver – BBC Bitesize and Rufus Leonard

Silver – UK parliament and SomeOne

Bronze – The Pensions Regulator (TPR) and Lloyd Northover

 

Best visual identity from the retail sector

Gold – Panzer’s and Here Design

Silver – Tesco and Coley Porter Bell

Bronze – Kitbag and Music

 

Best visual identity from the technology, media and telecommunications sector

Gold – Elliptic and Superunion

Silver – Edinburgh TV Festival and Nalla

Bronze – Picsolve and Missouri Creative

Highly commended – 3Vision and Supple Studio 

Highly commended – Radioplayer and PIN Creative

 

Best visual identity from the transport and logistics sector

Gold – Hiyacar and SomeOne

Silver – Department for Transport and Brand Cooke

Silver – Masternaut and McCann Enterprise

Bronze – Arriva plc and WPA Pinfold

 

 

Best visual identity from the travel, leisure and tourism sector

Gold – Assembly Hotels by Criterion Capital and Ragged Edge

Silver – National Trust and Supple Studio

Silver – Saints & Stars (HealthCity) and VBAT (Superunion)

Bronze – InterContinental Hotels Group and 1HQ Brand Agency

Highly commended – Apollo and Essen International

Highly commended – Andrew Brownsword Hotels and Supple Studio

 

 

Best overall visual identity

Elliptic and Superunion

 

Grand prix

Hikma and Prophet