Europe

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS EUROPE 2021:

 

CONTENT

Best use of a visual property

Gold – Vetsmiths and Frank, Bright & Abel

Silver – Unzer and SomeOne

Bronze – Aimia Foods and Brandon

Highly commended – Biff's Kitchen and We Launch                   

 

Best brand architecture solution

Gold – Lifestory and Greenspace

Silver – Applus+ and Summa

Bronze – Swisscom blue and Saffron Brand Consultants

Highly commended – Polaris and Spencer du Bois

 

Best use of copy style or tone of voice

Gold – Network Rail and Schwa

Silver – Zero Gravity and Lantern

Bronze – FFS and Free The Birds

Highly commended – Conjura and Clout

Highly commended – Futr and Lantern

 

Best brand experience

Gold – Vype and Landor&Fitch

Silver – The Absolut Company and BRC Imagination Arts

Bronze – Diageo and BRC Imagination Arts

 

Best use of packaging

Gold – Fish for Pets and WPA Pinfold

Gold – Nature's Way Foods and 1HQ Brand Agency

Silver – Raw Halo and B&B Studio

Bronze – Les Fruits Détendus and Pixelis

Highly commended – PepsiCo, Inc. and PepsiCo Design & Innovation

Highly commended – PepsiCo, Inc. and PepsiCo Design & Innovation

 

Best wayfinding or signage

Gold – Post Office Limited and The Honest Brand, part of the Principle Group

Silver – Stevenage Borough Council and Maynard

Highly commended – Citroën and Lonsdale

 

Best use of audio brand

Gold – Mastercard and amp GmbH

Gold – Storytel and Efterklang

Silver – Duden Publishing and WESOUND

Silver – Rohde & Schwarz and why do birds

Bronze – Deutsche Telekom AG with S12 GmbH and Klangerfinder GmbH

Bronze – O2 (Telefonica UK) and MassiveMusic London

Highly commended – Insight TV and CapeRock

 

Best use of typography

Gold – Gradcore and Supple Studio

Gold – Keys and Pixelis

Silver – Dianomi and Living Group

 

Best place or nation brand

Gold – Buzău City, Romania and WIRON

Silver – City of Paris and Carré Noir

 

PROCESS

Best external stakeholder relations during a brand development project

Gold – KFC and Uberall

Silver – Verizon Business Group and Periphas

 

Best internal communication during a brand development project

Gold – HSBC

Silver – Applus+ and Summa

Bronze – ABB and Admind Branding & Communications

Highly commended – Swisscom and Prophet

 

Best implementation of a brand development project

Gold – HSBC

Silver – ABB and Admind Branding & Communications

Bronze – Active Care Group and RBL Brand Agency

Bronze – British Business Bank and Red Stone

Highly commended – Kantar and Thinkfarm

 

Best localisation of an international brand

Gold – KFC and Uberall

Bronze – Tata Consultancy Services – UK & Europe

Bronze – Verizon Business Group and Periphas

Highly commended – Applus+ and Summa

 

STRATEGY

 

Best creative strategy

Gold – Conjura and Clout

Silver – EMCOR UK and Designhouse

Silver – Futr and Lantern

Bronze – Royal Salute and Boundless Brand Design

Highly commended – Training Shed and Brand Clear

 

Best brand evolution

Gold – Aimia Foods and Brandon

Silver – Bleiker's Smokehouse and Kiss Branding

Bronze – Punch & Judy and Free The Birds

Highly commended – Thatchers and Bluemarlin

 

Best strategic or creative development of a new brand

Gold – Conjura and Clout

Silver – doddl and RichardsDee

Bronze – Cert. and Free The Birds

Highly commended – Evari and Greenspace

Highly commended – Occu and Rowdy Studio

 

Best development of a new brand within an existing brand portfolio

Gold – Sinebrychoff and Bluemarlin

Silver – Lifestory and Greenspace

Bronze – OKIN Group and UnitedUs

Highly commended – British Business Bank and Red Stone

Highly commended – Lex Mundi and Gather London Ltd

 

Best naming strategy

Gold – Lifestory and Greenspace

Silver – WyzePay and Dusted.

Bronze – ATP Trucks Automobile and Beniamin Pop Studio

Bronze – Clergy Support Trust and IE Brand

Bronze – EachOne and JoosNabhan

 

TYPE

Best corporate rebrand following a merger or acquisition

Gold – Informa Tech and Brands2Life

Silver – Active Care Group and RBL Brand Agency

Bronze – Unzer and SomeOne

 

Best brand development project to reflect changed mission, values or positioning

Gold – Conjura and Clout

Silver – 56 Dean Street (Chelsea & Westminster NHS Foundation Trust) and Anatomy Brands

Bronze – STS Gaming Group and Dragon Rouge Warsaw

Highly commended – Assa Abloy/Yale and GW+Co

Highly commended – Vintner and Saboteur

 

Best brand consolidation

Gold – Commonwealth Sport and RBL Brand Agency

Silver – Idox and Industry Branding

Bronze – Kantar and Thinkfarm

Highly commended – British Business Bank and Red Stone

 

Best rebrand of a digital property

Gold – WyzePay and Dusted.

Silver – The Student Hotel and Rufus Leonard

Bronze – Accsys and Mr B & Friends

Highly commended – AO World PLC

Highly commended – Gamma and Dusted.

 

SECTOR

 

Best visual identity by a charity, NGO or not-for-profit

Gold – Love Welcomes and Saboteur

Silver – Clergy Support Trust and IE Brand

Bronze – Young Futures and Bright&Bold

Bronze – Zero Gravity and Lantern

Highly commended – Fight for Sight and Spencer du Bois

 

Best visual identity from the education sector

Gold – Zero Gravity and Lantern

Silver – Les Roches and OPX

Silver – The University of Chicago Booth School of Business and Radley Yeldar

Highly commended – University of Central Lancashire and Lloyd Northover

 

Best visual identity from the engineering and manufacturing sector

Gold – Accsys and Mr B & Friends

Gold – Tharsus and OPX

Silver – Scholle IPN

Silver – Webomatic Maschinenfabrik GmbH and Beniamin Pop Studio

Bronze – Heavy Lighting and Supple Studio

Highly commended – Assa Abloy/Yale and GW+Co

 

Best visual identity from the farming and agriculture sector

Gold – Ethiopia and Pixelis

 

Best visual identity from the financial services sector

Gold – Unzer and SomeOne

Silver – Lumo and Pixelis

Silver – WyzePay and Dusted.

Bronze – British Business Bank and Red Stone

Highly commended – doddl and RichardsDee

Highly commended – GFX Prime and Redhouse

 

Best visual identity from the FMCG sector

Gold – Bleiker's Smokehouse and Kiss Branding

Silver – FFS and Free The Birds

Bronze – Unilever - Lynx Africa x Marmite and PB Creative

Highly commended – Labeyrie Fine Foods and Lonsdale

Highly commended – Unilever and PB Creative

 

Best visual identity from the food and beverage sector

Gold – Collectiv Food and Red Stone

Silver – Biff's Kitchen and We Launch                               

Bronze – Fridays and SomeOne

Highly commended – Rumbustian and PB Creative

Highly commended – Vintner and Saboteur

 

Best visual identity from the healthcare and pharmaceuticals sector

Gold – 56 Dean Street (Chelsea & Westminster NHS Foundation Trust) and Anatomy Brands

Silver – Active Care Group and RBL Brand Agency

Silver – Vetsmiths and Frank, Bright & Abel

Bronze – Resuscitation Council UK and IE Brand

Highly commended – Lingostiere Clinique Veterinaire and BrandSilver

 

Best visual identity from the industrial and basic materials sector

Gold – Domo and Pixelis

Silver – Formaplex and Design by Structure

 

Best visual identity from the lifestyle and wellbeing sector

Gold – Arkeo and The Good Marketing Co

Silver – Exi and Gather London Ltd

 

Best visual identity from the professional services sector

Gold – Eversheds Sutherland and WPA Pinfold

Silver – Southern Lights and Supple Studio

Bronze – Emergence Partners and Clout

Highly commended – Travers Smith and Living Group

 

Best visual identity from the property, construction and facilities management sector

Gold – Lendinvest and Design by Structure

Silver – Grant Associates and Supple Studio

Bronze – Occu and Rowdy Studio

Highly commended – Urban & Urban Properties and Rare Breed

 

Best visual Identity from the public services sector  

Gold – 5G Rural Dorset and Greenwich Design 

Silver – College of Policing and Lloyd Northover

           

Best visual Identity from the retail sector      

Gold – Hendriks / Royal Flora Holland and Synsation Brand Design

Silver – AO World PLC 

 

Best visual identity from the sports, travel, leisure and tourism sector

Gold – London Irish RFC and UnitedUs

Silver – Commonwealth Sport and RBL Brand Agency

Bronze – Minster Mill / Andrew Brownsword Hotels and Supple Studio

Highly commended – Warwick Arts Centre and Undivided with Rudd Studio

 

Best visual identity from the technology, media and telecommunications sector

Gold – Loom Digital and Supple Studio

Silver – BT Group and Zag Limited

Bronze – Futr and Lantern

Highly commended – Dianomi and Living Group

Highly commended – Player Research and UnitedUs

 

Best visual identity from the transport and logistics sector

Gold – InPost Sp. z o.o. and Dragon Rouge Warsaw

Silver – Aegean Airlines and PriestmanGoode

Bronze – Evari and Greenspace

Highly commended – Vectos and And Then Associates with Holistic

 

Best overall visual identity

Collectiv Food and Red Stone

 

Grand prix

Conjura and Clout