Europe

Many congratulations to the wonderful winners of the Transform Awards Europe 2025

Best Use of a Visual Property

Gold – Barnardo's and The Clearing

Gold – SLB OneSubsea and Brandpie

Silver – Premier League and Interstate

Bronze – Courvoisier and Boundless Brand Design

Highly commended – Diageo India and Butterfly Cannon

Highly commended – Verbatim and Dusted

 

Best Brand Architecture Solution

Gold – Nidec and GW+Co

Silver – Lamy Liaisons and Be Dandy

Bronze – Réalta and TOTEM

 

Best Use of Copy Style or Tone of Voice

Gold – Great Ormond Street Hospital Charity and Pentagram

Silver – HERE and Dusted            

Silver – Tubi and DixonBaxi          

Bronze – Ascot Racecourse and saintnicks Ltd 

Highly commended – UCL and Instinctif Partners         

Highly commended – Zurich Insurance Company Ltd and Definition

 

Best Brand Experience

Gold – Dalziel & Pow Design Consultants          

Silver – Volkswagen AG and Landor       

Bronze – LMA and Designhouse – Horizons Quarterly Publication

Bronze – PepsiCo – Rockstar Energy Press Play On 2024 Visual Identity   

Best Wayfinding or Signage

Gold – Landsec and DNCO          

Silver – National Galleries of Scotland and DNCO       

Silver – Network Rail & Gatwick Airport Limited and Mima      

Bronze – GRAPHIC:SR     

 

Best Use of Typography

Gold – PRM and Dragon Rouge

Silver – Barnardo's and The Clearing

Silver – Volkswagen AG and Landor

Bronze – Healicious and Pencil Studio Ltd

Bronze – SUKLAB and Move Branding

Highly commended – Co-op and SomeOne

Best Place Brand

Gold – A State Of Denmark and Copenhagen Capacity          

Silver – Stadt Eberswalde and INTO Branding

Bronze – Art Invest and SomeOne

 

Best Expression of a Brand on Social Media Channels

Gold – Ascot Racecourse and saintnicks Ltd

Silver – SLB OneSubsea and Brandpie

Bronze – The Auto Tech Show and Anyline GmbH

Best External Stakeholder Relations During a Brand Development Project

Gold – thyssenkrupp nucera AG & Co. KGaA and onliveline GmbH - office for transformation & storytelling    

Silver – Spectrum.Life and UnitedUs      

Bronze – Vereen and Synsation Brand Design

 

Best Internal Communications During a Brand Development Project  

Gold – SLB OneSubsea and Brandpie

Gold – Uisce Éireann and RichardsDee & Genesis      

Silver – ALCEA and GW+Co         

Bronze – Shearwater and Siegel+Gale

Bronze – Takeda Pharma Vertrieb GmbH & Co. KG and onliveline GmbH - office for transformation & storytelling

 

Best Implementation of a Brand Development Project

Gold – Beazley and Prophet

Gold – Colgate-Palmolive             

Silver – Ara Partners and Bladonmore

Silver – Bring Energy and Designhouse 

Silver – Stellarmann

Bronze – AVK and we-do-co                     

Bronze – Charity Hall of Fame and IMP              

Bronze – Evergreen Garden Care and Opinium Amsterdam   

Best Creative Strategy (Business)

Gold – Automated Architecture and Ascend Studio      

Silver – Visku and Studio North    

Bronze – Itriom and Aeron Branding       

Bronze – RPC and Living Group  

Highly commended – Stellarmann

 

Best Creative Strategy (Consumer)

Gold – TNT Sports and DixonBaxi

Silver – Colgate-Palmolive

Bronze – Honda Europe and Missouri Creative

 

Best Creative Strategy (Corporate)

Gold – Uisce Éireann and RichardsDee 

Silver – Corundum and Saboteur 

Bronze – Hugh James and Curious Ltd  

Bronze – University Hospitals Bristol & Weston NHS Foundation Trust with Mr B & Friends Creative Ltd

 

Best Brand Evolution (Business)

Gold – Narvi and Ellun Kanat

Gold – Nudge and Pencil Studio Ltd

Silver – Ausolan and Move Branding

Bronze – Spectrum.Life and UnitedUs

Highly commended – HERE and Dusted

 

Best Brand Evolution (Consumer)

Gold – Kingsbake and The Collaborators – Giant Bar  

Gold – Sofitel and Conran Design Group

Silver – Bart Ingredients and The Space Creative        

Silver – Emmi Caffe Latte and Springetts Brand Design         

Silver – The RSPB and ASHA & Co.       

Bronze – Verbatim and Dusted     

 

Best Brand Evolution (Corporate)

Gold – Volkswagen AG and Landor

Silver – Aviva and Landor

Silver – World Scouting and Dragon Rouge

Bronze – Siemens and MetaDesign

Bronze – United Trust Bank and Saboteur

Best Strategic or Creative Development of a New Brand

Gold – Diageo India and Butterfly Cannon         

Silver – Jobbio and Rowdy Studio

Silver – Theakston and WPA Pinfold

Bronze – Freely and DixonBaxi                

Bronze – MILA Muszyna and Touchideas           

Highly commended – Upper Woodlands and Pencil Studio Ltd          

 

Best Development of a New Brand Within an Existing Brand Portfolio

Gold – Diageo India and Butterfly Cannon

Silver – Carlsberg Group and Missouri Creative

Silver – Muwin Estate Wines and WPA Pinfold

Bronze – Dobry Hotel and Dragon Rouge

Highly commended – SLB OneSubsea and Brandpie

 

Best Naming Strategy (New Name)

Gold – Microhive and Brand Potential

Gold – TfL and DNCO

Silver – Bring Energy and Designhouse

Silver – Youll and Beniamin Pop Studio

Bronze – Kolet and Agence Namibie

Bronze – OnPath Energy and Design By Structure

 

Best Naming Strategy (Rename)

Gold – ReMind UK and Mytton Williams

Silver – Meent and JoosNabhan

Silver – Portsmouth Historic Quarter and Definition

Silver – Uniquely and RichardsDee

Bronze – Via and ASHA & Co.

Bronze – Voli Voli and Fabular

Best Corporate Rebrand Following a Merger or Acquisition

Gold – TNT Sports and DixonBaxi           

Gold – Vereen and Synsation Brand Design      

Silver – Visku and Studio North    

Bronze – Expana and Brandpie

Bronze – Lipton Teas and Infusions with Team Creatif             

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Business)

Gold – Jobbio and Rowdy Studio 

Silver – Ausolan and Move Branding

Bronze – atNorth     

Bronze – Statscore and Dragon Rouge              

Highly commended – Bespak and Limber Brands        

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Consumer)

Gold – Verbatim and Dusted

Silver – ROLI and DixonBaxi

Bronze – Dawtona and BNA

Bronze – Hawaiian Tropic and Pull Brand + Creative

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Corporate)

Gold – CIECH and Touchideas     

Gold – Volkswagen AG and Landor         

Silver – Ara Partners and Bladonmore

Silver – thyssenkrupp nucera AG & Co. KGaA and onliveline GmbH - office for transformation & storytelling    

Bronze – Serendipity Capital and Industry Partners Limited   

Bronze – Shearwater and Siegel+Gale

           

Best Digital Transformation

Gold – Aria and Together

Silver – Ara Partners and Bladonmore

Silver – PRM and Dragon Rouge

Silver – Verbatim and Dusted

Bronze – HERE and Dusted

Best Audio Brand (Consumer)

Gold – Corona (Global) and Made Music Studio

Gold – Leffe (ABInBev) and MassiveMusic with JKR

Silver – Nando’s and Adelphoi Music

Bronze – Felix and Sixième Son

 

Best Audio Brand (Business and Corporate)

Gold – AOK and why do birds

Silver – ConocoPhillips and Sonic Minds

Silver – National Trust and MassiveMusic

Silver – UCI and Unmute

Bronze – Munich Re and amp GmbH

 

Best Sonic Brand Activation

Gold – NHS and Sonicbrand

Silver – Silent Disco King and ON THE SLY///

Bronze – AMF Fastigheter and Efterklang

 

Best Sonic Brand Evolution

Gold – DSB (Danish State Railways) and Sonic Minds

Gold – Roland-Garros and Sixième Son 

 

Best Use of Packaging (Glass)

Gold – Chivas Brothers with The Glenlivet and JDO Global

Silver – CleanCo and Knockout

Bronze – Beefeater Gin and Boundless Brand Design

 

Best Use of Packaging (Print and Card)

Gold – Pencil Studio Ltd    

Silver – Journey To The West and The Collaborators – Love Sum

Bronze – Kingsbake and The Collaborators – Giant Bar         

 

Best Use of Packaging (Other)

Gold – Colgate-Palmolive

Gold – MILA Muszyna and Touchideas

Silver – Blue Dragon and Boundless Brand Design

Silver – Pernod Ricard with Havana Club and JDO Global

Bronze – Tenzing and Boundless Brand Design

Best Use of Packaging (Limited Edition)

Gold – The Kraken and NB Studio           

Silver – Pencil Studio Ltd   

Bronze – Chivas Brothers with The Glenlivet and JDO Global

Highly commended – Moet Hennessy and Knockout   

 

Best Visual Identity from the Automotive Sector

Gold – Volkswagen AG and Landor

Silver – Honda Europe and Missouri Creative

 

Best Visual Identity by a Charity, NGO or Not-For-Profit

Gold – Kids and Red Stone           

Gold – Kutxa Fundazioa and Move Branding    

Silver – Microhive and Brand Potential   

Silver – ReMind UK and Mytton Williams           

Bronze – Barnardo's and The Clearing   

Bronze – Bill & Melinda Gates Foundation and Brunswick Creative  

Bronze – World Scouting and Dragon Rouge

 

Best Visual Identity from the Education Sector

Gold – Cardiff University and Only

Gold – Sage and Limber Brands

Silver – UCL and Instinctif Partners

Silver – University of Bradford and Hybrid

Bronze – Keyros Medica and BrandSilver

 

Best Visual Identity from the Energy and Utilities Sector

Gold – Zaffra and Dragon Rouge

Silver – Uisce Éireann and RichardsDee

Bronze – GreenCell and BNA

Bronze – OnPath Energy and Design By Structure

Highly commended – Bring Energy and Designhouse

 

Best Visual Identity from the Engineering and Manufacturing Sector

Gold – Verbatim and Dusted         

Silver – De Dietrich Process Systems and Be Dandy              

Bronze – Bespak and Limber Brands

Bronze – Cleanova and Design By Structure

Bronze – Ziemann Holvrieka and CRUSH

 

Best Visual Identity from the Farming and Agricultural Sector

Gold – Goat Shed and UnitedUs

Bronze – Everards and Pencil Studio Ltd

 

Best Visual Identity from the Financial Services Sector

Gold – United Trust Bank and Saboteur 

Gold – Zurich Insurance Company Ltd and 72andSunny NL B.V.                  

Silver – Aviva and Landor  

Silver – Jaudi and Anagram          

Bronze – Evolin and Instinctif Partners   

Bronze – NorthStandard and Teamspirit 

Bronze – Rogo and Together

Bronze – Shojin and Design By Structure           

 

Best Visual Identity from the FMCG Sector

Gold – Dawtona and BNA

Gold – MILA Muszyna and Touchideas

Silver – Hawaiian Tropic and Pull Brand + Creative

Silver – Mars Wrigley and Elmwood London

 

Best Visual Identity from the Food and Beverage Sector

Gold – Bonta of Bend and Magpie Studio

Silver – Campari Group and Missouri Creative

Silver – Carlsberg Group and Missouri Creative

Bronze – Bart Ingredients and The Space Creative

Bronze – Meliá and Anagram

 

Best Visual Identity from the Healthcare and Pharmaceutical Sector

Gold – Bicycle Therapeutics and Greenspace               

Silver – Corundum and Saboteur 

Silver – Spectrum.Life and UnitedUs

Bronze – Boehringer Ingelheim and Interbrand – Central & Eastern Europe

Highly commended – Diagnostyka and BNA

 

Best Visual Identity from the Industrial and Extractives Sector

Gold – Papilo and Red Stone

Silver – SLB OneSubsea and Brandpie

 

Best Visual Identity from the Lifestyle and Wellbeing Sector

Gold – Karo Healthcare and Elmwood London

Silver – Narvi and Ellun Kanat

Highly commended – OGX and Brand Potential

 

Best Visual Identity from the Professional Services Sector (Advisors and Consultants)

Gold – Bind Media and Supple Studio Ltd          

Silver – Lifted Ventures and WPA Pinfold

Silver – Uniquely and RichardsDee         

Bronze – EY and Brandpie

Bronze – Nordic Healthcare Group and Berry Creative

 

Best Visual Identity from the Professional Services Sector (Legal and Accountancy)

Gold – CFG and Studio North

Silver – Global Advocaten and Rouge

Silver – RPC and Living Group

Bronze – Hugh James and Curious Ltd

 

Best Visual Identity from the Property, Construction and Facilities Management Sector

Gold – KOPE and YeahNice

Silver – General Projects and DNCO

Silver – Present Made and Regular Studio

Bronze – Oval and Anagram

Bronze – SRE and Designhouse

 

Best Visual Identity from the Retail Sector

Gold – Co-op and SomeOne

Silver – SUKLAB and Move Branding

Bronze – PRM and Dragon Rouge

 

Best Visual Identity from the Sports and Leisure Sector

Gold – Hult Center and Common Curiosity                    

Silver – European Broadcasting Union and TQ Branding

Silver – WK DZIK and BNA                       

Bronze – Borussia Dortmund and DesignStudio

Bronze – Co-op Live and SomeOne        

 

Best Visual Identity from the Technology, Media and Telecommunications Sector  

Gold – EE and Zag Ltd       

Gold – Statscore and Dragon Rouge      

Silver – Bicycle Therapeutics and Greenspace 

Silver – Zscaler and DEPT®

Bronze – Bill & Melinda Gates Foundation and Brunswick Creative  

Bronze – Mindscape Studio with Daniel & Andrew Design Advisory 

 

Best Visual Identity from the Transport and Logistics Sector

Gold – Blue and BroHouse

Silver – Zigup and SomeOne        

Bronze – Network Rail & Gatwick Airport Limited and Mima

Bronze – Visku and Studio North             

 

Best Visual Identity from the Travel and Tourism Sector

Gold – Raffles London at The OWO and Greenspace 

Silver – Inntravel and SomeOne  

Bronze – Upper Woodlands and Pencil Studio Ltd       

Brand Strategist of the Year

Winner – Brenda Sjahrial – DNCO

 

Creative Director of the Year

Winner – Hamish Shand – Boundless Brand Design

Best Overall Visual Identity

Bicycle Therapeutics and Greenspace

 

Grand Prix

TNT Sports and DixonBaxi