Europe

BEST USE OF A VISUAL PROPERTY

This award is for the best use of imagery: graphic, still, video or digital, during a rebrand or brand development project.

BEST BRAND ARCHITECTURE SOLUTION

This category rewards the most efficient corporate organisational strategies developed for a brand.

BEST USE OF COPY STYLE OR TONE OF VOICE

This award is for the brand that best uses a verbal style to reflect its overall identity and to differentiate the brand from its competitors.

BEST BRAND EXPERIENCE

This award recognises excellence in the experiential aspects of a brand or rebrand. Developments to a physical space, online portal or other location that enhance the user’s experience of a brand will be accepted.

BEST WAYFINDING OR SIGNAGE

This award honours branded signage and wayfinding systems that have been strategically developed to be effective and reflective of the brand’s values and overall visual identity.

BEST USE OF TYPOGRAPHY

This award reflects the role that typography has played in a brand's journey. This could be where the typography is an actual component of a wordmark or where typography is used within the visual identity. Alternatively, this award could be given when visual identity and typography have been strategically aligned through an organisation’s brand guidelines.

BEST PLACE BRAND

This award recognises the brand journey made by a nation or a place. Entries could be from national, regional, city or district level.

BEST EXPRESSION OF A BRAND ON SOCIAL MEDIA CHANNELS

This category recognises those companies who can clearly illustrate their brand positioning across social media channels.

 

BEST EXTERNAL STAKEHOLDER RELATIONS DURING A BRAND DEVELOPMENT PROJECT

This award is for the best communication with external stakeholders throughout the process of a rebrand or during a brand development project. Companies should recognise that progress requires measured communication with all external stakeholders.

BEST INTERNAL COMMUNICATIONS DURING A BRAND DEVELOPMENT PROJECT

This award recognises the importance of effective communication with the internal audience during a brand transformation. Employees should be engaged and informed about change in a company’s positioning or brand strategy, ensuring the changes takes place evenly throughout the organisation.

BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROJECT

This award is for the best execution of developments to a brand or rebrand. The coordinated rollout of a change helps to ensure a new identity has maximum impact on audiences.

BEST LOCALISATION OF AN INTERNATIONAL BRAND

This award benchmarks the effort of an organisation at bringing a global brand to the European region, making it relevant to the local markets.

 

BEST CREATIVE STRATEGY

This award is for the best creative, thought-out, aligned strategy behind the repositioning of a brand.

• Best creative strategy (business)
• Best creative strategy (consumer)
• Best creative strategy (corporate)

BEST BRAND EVOLUTION

This award is for the brand that best moves its identity into the future while maintaining links with the past and evolving in a clear and creative way.

• Best brand evolution (business)
• Best brand evolution (consumer)
• Best brand evolution (corporate)

BEST STRATEGIC OR CREATIVE DEVELOPMENT OF A NEW BRAND

This award is for a new organisation that has adopted a strategic or creative approach when developing its brand in order to differentiate the company, position the business or otherwise influence perception of the brand.

BEST DEVELOPMENT OF A NEW BRAND WITHIN AN EXISTING BRAND PORTFOLIO

This category rewards companies that develop a new brand within their portfolio of brands. As well as acknowledging the strategy and development of the new brand the judges will also look to see what the development adds to the existing corporate or master brand.

BEST NAMING STRATEGY

This award honours innovation in naming. It is for the most appropriate new name for a new brand, rebrand or brand extension or where an organisation can demonstrate a clear and well thought through naming strategy.

• Best naming strategy (new name)
• Best naming strategy (rename)
• Best naming strategy (naming system)

 

BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION

This award is for the best rebrand of an organisation following a merger with another company or the incorporation of another company into the original brand.

BEST BRAND DEVELOPMENT PROJECT TO REFLECT A CHANGE OF MISSION, VALUES OR POSITIONING

This award is for the best repositioning of an organisation to reflect a new approach to its business.

• Best brand development project to reflect a change of mission, values or positioning (business)
• Best brand development project to reflect a change of mission, values or positioning (consumer)
• Best brand development project to reflect a change of mission, values or positioning (corporate)

BEST BRAND CONSOLIDATION

This award is for the most effective alignment of individually branded elements and sub-brands of an organisation.

BEST DIGITAL TRANSFORMATION

This award is for the best rebrand across the digital and online assets of an organisation, including its websites and apps.

 

BEST AUDIO BRAND

This category is for the best sonic identity developed and used by a brand across all relevant touchpoints.

BEST SONIC BRAND ACTIVATION

This category celebrates outstanding sonic activity that has effectively utilised sound and music to create powerful and memorable brand experiences across various brand activations, campaigns or experiential spaces.

BEST SONIC BRAND EVOLUTION

This category rewards brands that have successfully continued to develop, update and evolve their sonic identity to effectively resonate with their target audiences across various brand touchpoints.

 

BEST USE OF PACKAGING

This awards section recognises the company that most effectively communicates a brand’s positioning, values and visual identity via product packaging. Packaging categories are as follows:

• Best use of packaging (glass)​
• Best use of packaging (print and card)
• Best use of packaging (other)
• Best use of packaging (limited edition)
• Best use of sustainable packaging

 

BEST VISUAL IDENTITY BY SECTOR

This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector. Sector categories are as follows:

• Automotive
• Charity, NGO or NFP 
• Education
• Energy and utilities
• Engineering and manufacturing
• Farming and agricultural
• Financial services
• FMCG
• Food and beverage
• Healthcare and pharmaceutical
• Industrial and basic materials
• Lifestyle and wellbeing
• Oil, gas, mining and extractives
• Professional services (advisors and consultants)
• Professional services (legal and accountancy)
• Property, construction and facilities management
• Public
• Retail
• Sports and leisure 
• Technology, media and telecommunications
• Transport and logistics
• Travel and tourism

 

• Brand strategist of the year​
• Creative director of the year
• Young contender of the year*

These categories identify the most strategic, creative and innovative brand specialists, they are a celebration of those who are shaping future and current brands and provide the opportunity to show off companies that understand the importance of investing in their talent.

*To be eligible for consideration in Young contender of the year nominees must be aged 30 or under on 31 December 2024.

 

BEST OVERALL VISUAL IDENTITY

This award is for the best overall identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface. You cannot enter this directly, all visual identity entries across different sectors will be automatically put forward for this award.

GRAND PRIX

This award is for overall excellence in rebranding. You cannot enter this directly, all entries will be automatically put forward for this award.