Europe

Gabriel I. Agüero, a music producer and co-founder of Drop Music Branding. with over 12 years of crafting audio identities.Gabriel's work goes beyond music, encompassing innovation and strategy. Having collaborated with global agencies like FutureBrand, his contributions have redefined how businesses communicate through sound. Making him a pioneer in the realm of audio branding. 

Trevor Armel is a responsible marketer and sustainability advocate dedicated to using communications and branding to address the climate crisis. As Global Marketing Lead at the Forest Stewardship Council, he drives award-winning campaigns and oversees FSC’s global brand strategy. Previously, Trevor spent a decade at McCann Worldgroup, where he led integrated campaigns for global brands like Verizon and Mastercard and co-founded the company’s global sustainability practice, advancing its net zero policy. Recognized as one of The Drum’s 100 Most Influential Business Developers, Trevor has consistently delivered impactful results at the intersection of business, branding, and sustainability.

Marc Atkinson Marc leads the in-house Design Studio at London’s Southbank Centre, the UK’s largest cultural centre. The team has a very broad remit, from signage and wayfinding, to campaigns for Hayward Gallery shows, and all major seasons and events including Summer, Meltdown, and Classical. They act as brand ambassadors, responsible for everything design-related on site, as well as much of it off.

Prior to this he co-founded several of his own design studios, working primarily within the art, design, culture, and charity sectors, for clients such as Arts Council England, Central Saint Martins, Nike, and British Heart Foundation.

Prior to joining GWR in 2016, Juliet worked for 20+ years in PR, representing brands in a broad range of sectors including children’s IP, entertainment, sport and media.

Claire Belzidsky is a seasoned marketer with over 13 years of experience across the USA, UK, and EMEA regions. Throughout her career, she has driven strategic marketing initiatives and delivered impactful campaigns that elevate brand visibility and customer engagement. Known for her creative, data-driven approach and a strong focus on sustainable practices, Claire excels at blending brand strategy with local market insights. Her expertise in managing high-profile projects and fostering innovative marketing solutions makes her a valuable addition to the judging panel.

Silke Bochat is a visionary Global Head of Design with 20 years of experience working at esteemed corporations such as PepsiCo, Mars, Beiersdorf, Vodafone & Colgate. In Nov 2023 she joined the purpose-driven B-Corp Weleda, renowned for its regenerative business model and holistic, anthroposophic products. Silke has specialized in building design functions from the ground up and driving transformational change. Her innovative approach has earned her numerous awards, both for creating iconic, highly successful brand designs & experiences and for effectively integrating & scaling design within complex, ambiguous organizations based on a Design Leadership Framework she developed in 2011.
Since 2023, she has expanded her expertise into design careers & recruitment, recognizing the ongoing challenges in the job market - driving HR innovation, destination jobs, reskilling & regenerative talent management approaches. 

With over a decade of experience, Olha Boiko serves as VP of Brand & Communications at Innovecs, a global digital transformation tech company. A CIPR-certified strategist, she leads global brand, reputation management, and communications teams across public relations, marketing, and employee engagement. Awarded the 2023 Employer Brand Leader of the Year, Olha is dedicated to mentoring women in tech and communications and teaches Internal and Marketing Communications at Projector Institute. As co-host of the podcast Damn Glory, she introduces fresh voices and ideas to PR and Communications, inspiring the next generation of leaders.

With over 25 years industry experience, Chris joined the LEGO Group 14 years ago as a Graphic Designer & Illustrator, and is currently Associate Creative Director for the LEGO Agency (EMEA).

Over the years he's worked on almost every creative aspect of the business, from designing brand identities and integrated campaigns to building digital experiences and virtual 3D concepts. As part of the EMEA leadership team he has a close eye on design trends, the future of play and how technology and AI is changing the creative landscape.

Richard Brownlie-Marshall is the Head of Creative at Mindful Chef, where he has led partnerships with brands including Deliciously Ella, LEON, and Gymkhana. Previously, he held a global position at Pret A Manger, spearheading projects such as Veggie Pret and the brand’s retail expansion. Beyond in-house roles, Richard has featured collaborations with names such as Zizzi, Candy Kittens and The Archbishop of Canterbury. His multi-hyphenate career has seen him work with a diverse collection of brands and in a wide range of sectors, which has undoubtedly contributed to his unique perspective in design.

Musician and musical composer with 20 years of experience with work done in musical production, audiovisual, audio branding, cinema, theater, multimedia, among others.

Since 2009 he has been a creative part of Duo Finland with whom he produced 7 albums and played on the most important stages and festivals in more than 20 countries.

Winner of the Best Instrumental Group of Brazil award in 2011. Creator and director of FEMI - International Instrumental Music Festival, a festival awarded in 2017 by the Municipality of Córdoba, as a winner among independent festivals.

A senior executive level creative with over 30 years of industry experience on both agency and now client side at TSB Bank. Experienced in brand and product ideas, creative strategy and visioning, brand management, advertising - TV, radio, OOH, press, digital and social content. Awards include; Campaign Digital, DMA, Revolution, BIMA, IPA, NMA and D&AD, Design Effectiveness from the DBA and a BIMA for eCommerce. In his spare time, you’ll find him dressed in black Lycra and pedalling up mountains in Europe.

Emily is responsible for managing the creative output of both The Championships and the year-round needs of the Club, Foundation and two community sport facilities. Emily joined Wimbledon in 2018, just 18 months after creative was brought in-house, and was tasked with building the creative ops function from the ground up. She has an integral role in operations across the estate, recently leading the redesign and implementation of all guest-facing wayfinding and maps, including the iconic Centre Centre. She has over 15 years of experience supporting in-house teams as well as working agency-side with leading brands across the sports and entertainment industries.

Adam has led brand identity projects for organisations like ZSL, WWF, OCI Global and HR Wallingford. His work has won over 20 awards, including Transform’s Grand Prix, Campaign of the Year and Creative Agency of the Year. His visionary leadership and creative direction have consistently positioned brands at the forefront of their industries.

Juliet is the Senior Brand Manager at Guinness World Records (GWR) where she forms part of the team responsible for brand guardianship, as well as devising and communicating the vision and strategy for the GWR brand. Her remit includes the creation and delivery of brand assets, processes, and training across GWR’s offices in London, New York, Tokyo, Beijing and Dubai.

Her favourite record-breaking moments include meeting the person with the world’s longest fingernails and taking a show-jumping llama on Blue Peter.

Prior to joining GWR in 2016, Juliet worked for 20+ years in PR, representing brands in a broad range of sectors including children’s IP, entertainment, sport and media.

Carol is the Head of Creative for Ocado retail, the online supermarket making their customers' lives better by delivering the supermarket of tomorrow, today.

Her role is responsible for setting the creative vision and making sure it connects with customers across the UK, whether it’s on a van, a billboard or a TV ad.

Carol’s experience stretches across in-house and agency where she headed up the creative team at innocent drinks and partnered with Disney, Nickelodeon, The Discovery Channel and global Disney Resorts.

Anna is Global Head of Brand and Creative at SGS, the world’s leading testing, inspection and certification company, with 98,000 employees across a network of 2,650 offices and laboratories around the world.

With nearly two decades of experience in the communications industry, Anna started her career in a creative agency before joining SGS in 2021. She’s responsible for managing, developing, and implementing the company's brand strategy and creative direction.

Jason Hesse is Head of Corporate Brand at Channel 4. He leads a team of corporate communications and brand professionals, delivering strategic messaging, assets and experiences that enhance Channel 4's reputation among corporate stakeholders. A former business journalist and editor, Jason is passionate about storytelling and how brands use their positive impact to build their reputations and to drive overall business strategy and performance.

Sally's career spans over 20 years working in brand and design industries. Creatively, she has developed distinctive brand assets, building expressions across channels and environments. Sally has undertaken exciting brand challenges including rebranding and repositioning, with the ambition to respect and preserve brands whilst developing them to ensure they remain relevant and salient for end consumers or business audiences. During her career, she has always loved being part of and leading diverse teams, all collaborating to achieve amazing experiences.

Andy is Strategy director at Siegel + Gale in Dubai, leading strategy for the agency across the Middle East.

He started his career in London before moving to the region and has worked with some of the world’s largest brands including HSBC, Qatar Foundation, Rolls-Royce, Martin Guitar, Aramco, Moderna, and Tesco.

Throughout his career Andy has been driven by the desire to discover the brand that sits inside every organisation, its unique DNA, and unlock it to create differentiation and desire.

Angus Hyland is a graphic designer, author and creative director. He has been named one of the UK’s top ten graphic designers by the Independent, and has received over a hundred creative awards, including five D&AD silver awards. He is currently Transform Awards Europe’s ‘Creative Director of the Year’.

Hyland has worked with some of the world’s best-known private and public sector brands. These include Eurosport, an international television sports network; Penguin Random House, the world’s largest publishing house; Mulberry, a British luxury brand; Asprey, the Royal jewellers; EAT, a chain of high street lunch spots; H&M, a multinational retail company; Maersk, the world’s latest shipping and logistics company; Rolls-Royce, the British multinational aerospace company; AkzoNobel, the multinational manufacturer, and Roche, a Swiss multinational healthcare company.

In addition, Hyland has created visual identities for several cultural institutions including National Museums Liverpool, Sage Gateshead, Crafts Council, Luminato Arts Festival, the William Morris Society, along with exhibition design for Tate Modern.

As a creative director Hyland has forged many longstanding relationships with publishing clients including Laurence King Publishing, Quarto, and the new Thames & Hudson imprint, Skittledog.

He has written 13 books on design and art. These include Symbol, a collection of 1,300 graphic symbols, C/ID: Visual Identity and Branding for the Arts, and—most recently – The Book of the Raven, a compendium of corvids in art and legend.

Hyland was elected a member of Alliance Graphique Internationale in 1999. In 2012, and was awarded a visiting fellowship at the University of Arts London. He is a former External Examiner for the MA in Graphic Design at the Royal College of Art.

Kate has over 30 years experience in design and brand management for the education and children’s publishing sector, and has previously held design leadership roles at Pearson Education, Heinemann and the New Zealand Ministry of Education. She has worked both with her talented inhouse design teams and with key design and brand agencies to develop many leading global brands including MyMaths and Oxford Revise. Kate’s current area of focus is brand architecture, strategy and implementation, and embedding the design process across all aspects of content design. She is also passionate about design for learning and accessibility for all.

Matthew is a branding specialist. With a background in PR and sponsorship, he has extensive experience creating go-to-market brands for large and small businesses. He has led brand, CSR, PR and sponsorship teams for a number of blue chip companies, including British Gas, Centrica and Lexis Nexis (Part of RELX plc). He has also led global brand for the US tech giant, RingCentral Inc. Matthew is a non-executive director of the European Sponsorship Association – furthering the role of sponsorship across Europe.

Jamie Lillywhite, Group Brand Design Lead at HSBC. Jamie helps run the global design function at HSBC, running HSBC’s design system and supporting the all markets globally deliver their creative projects. Jamie is a Digitally focussed Creative Director and Art Director and during his career worked at agencies like WCRS, Nitro, Razorfish, AnaloFolk, Sapient and Wieden and Kennedy where he has developed his passion for design and human interaction, both on and offline. With his design background, he believes that every touch point must sing and have a purpose, for both the brand and its consumer. During his career he has always loved being part of and leading multi-disciplined teams, all collaborating to achieve the one goal of creating an amazing creative experience.

Lisa’s career spans over 20 years working in the design industry, with a specific focus on branding and packaging design within the FMCG and retail sector. Having worked in a retail environment for 8 years Lisa spent 3 years agency side leading the design strategy & client relationships with several category leading brands such as Knorr, Patak’s, Blue Dragon, Levi Roots and Colman’s. Lisa now leads the strategic design direction for the full portfolio of Kellogg’s & Pringle’s brands across all markets within Europe, with the ambition to protect legacy brands and ensure they remain relevant and salient in consumers hearts and minds.

Styfens is the Group Creative Director at Nordea, a leading Nordic bank. He is responsible for leading the in-house creatives and for directing the creative strategy, tone of voice, look & feel, and storytelling of branding, marketing, and communication across all markets both from the in-house perspective as well as the work done by the agencies. He has an academic background in business communication, creativity, and media. With his multidisciplinary approach Styfens has worked from both the agency and the client side including some of the leading companies in the Nordics, such as Maersk and Novozymes.

Maya is an internationally experienced Creative director at TikTok, with over 14 years of expertise in building brands and shaping brand narratives across EMEA, APAC and Africa.

As a regional Creative director at TikTok’s EMEA Brand and creative studio, she leads on building the brand's growth and ensures creative excellence across TikTok's marketing and product campaigns. Maya’s passion for design, branding, creative storytelling and art direction began in her early career as an Art director. Over the years, she has expanded her expertise across industries, from traditional advertising at J. Walter Thompson and McCann Worldwide, to publishing at Vice Media Group, and tech at TikTok. 

A seasoned creative director with over 15 years of experience across both agency and client-side roles, working with some of the UK’s leading creative agencies, including Wolff Olins, Ragged Edge, Mother Design, and MultiAdaptor. Partnering with high-profile clients such as Virgin Media, BBC, and GSK, delivering innovative and impactful creative brand strategies. On the client side, Gareth has contributed to the growth of major brands like TikTok, Google and NewDay. He is now currently leading the brand team at Revolut, driving the brand’s vision on a global scale. Challenging traditional banking perceptions whilst forging a new more innovative and accessible one.

Alejandro is a Business and Readiness Manager at Vodafone, where he empowers over 100,000 people globally to enhance productivity through the delivery of a truly digital workplace. As a passionate advocate for new ways of working, Alejandro serves as a digital ambassador, leveraging his expertise in user experience and communications to drive innovation and efficiency. His commitment to fostering a modern, connected work environment underscores his role as a leader in the digital transformation space.

Maria is a Global Senior Brand Manager and a créateur de convivialité at The Absolut Group within Pernod Ricard – the
Number one premium spirits organisation in the world. With 8+ years of experience within the spirits industry, she worked for whisky and gin brands: The Glenlivet, Beefeater and Malfy Gin across new product development, experiences and culture & partnerships, including the recent Malfy x Missoni collaboration.

Brian Ostreicher is an award-winning Audio Creative Leader with over 20 years of experience in music, sound design, audio advertising, branding and strategy. He has partnered with some of the largest brands in the world, including Samsung, Microsoft, Amazon, Disney, McDonalds, Toyota, Coca-Cola, GE, Ubisoft, Activision, and Meta.
Brian is also a professional drummer endorsed by Vic Firth and C&C Drums. One of the founding members of the indie band Geographer, he has toured all over the US, Canada and Europe. Brian holds a BA in Professional Music from Berklee College of Music.

Rich (ACIM, BA Hons, Cert. DDM) is currently Senior Brand Manager at Vodafone Group with a Global remit of supplying strategy, assets, guidance and governance to 30+ local markets. Prior to joining Vodafone Group, Rich held Brand Management & Marketing roles at Chelsea FC, NOW TV and Sky. He has a track record of developing insight-driven repositioning strategies and visual identities across a range of Masterbrands and Sub-brands within the architectures of internationally recognised consumer brands. Particular high-profile projects have included the end-to-end rebrands of NOW TV, Chelsea FC and Vodafone Happy.

Tanvi Phadke is a multifaceted creative with expertise across various disciplines ranging from copywriting and creative direction to audio production and film sound design. She began her career as a copywriter at MullenLowe, Mumbai, before transitioning into the American audio industry to pursue her passion for sound. Currently, Tanvi is an Associate Creative Director at Studio Resonate/SiriusXM, where she crafts award-winning audio campaigns and auditory experiences for advertisers across streaming and podcasting platforms. Her work has been featured on platforms such as Netflix, PBS, and The New Yorker, and has received critical acclaim at the Emmys, Oscars, Tribeca, Sundance, and SXSW. She is also the recipient of several ADDYs, Effies, and Muse Awards

For two decades, Jon has been helping companies uncover who they are, so they can achieve more. His specialism is in uniting brand and culture with a clear, powerful story that unlocks a more meaningful experience for both colleagues and customers. A Cambridge graduate, exec coach, psychotherapist and change consultant, Jon’s multi-award-winning approach is practical and emotionally connected. He has spent the last 10 years agency-side, working with icons like British Airways, Red Bull and Bank of America. He recently moved in-house to global aviation giant, Swissport, to transform the culture for 60,000 people by shaping the company’s story and collective mindset.

Senior Brand Leader with 20 years’ experience in various international marketing roles. Led billion euro plus global brands in Home and Personal Care, Snacking (Ice-cream). Passionate about brand craftmanship, with an edge in defining a sharp brand positioning for brands to thrive with clarity over the years. Innovator at heart mastering design, communication and mix development and execution end to end.

Dale Anne Scogings is a Creative Lead at Canva with 10 years of experience in both in-house and agency. She leads brand creative initiatives for Flourish, a Canva-owned company, driving brand growth and creative excellence.
Dale has worked on global brands such as Canva, Cosmopolitan Magazine, Vodacom, and Puma, delivering creative solutions that have reached millions worldwide. Her hands-on, performance-driven approach is complemented by her entrepreneurial spirit and values-led mindset.
Passionate about design for good, Dale dedicates her time to mentorship via ADPList and skilled volunteering, supporting the creative community and fostering the growth of emerging talent.

Bruno Singulani is a Brazilian design leader with over 15 years of experience, bringing deep expertise across sectors from Beauty to Food & Beverage. With a foundation in product design, his career has evolved to focus on branding, creative direction, and strategic design leadership. Over his eight years at Nestlé, Bruno helped iconic global brands reimagine their identities to regain relevance and played a critical role in disrupting established categories for local brands through bold design and a holistic branding approach.

Now serving as Global Experience Design Director at Haleon, Bruno champions anthropology and human-centered innovation as the cornerstones of a stronger design culture and the creation of distinctive, lasting brands. Engaged with the unique challenges of the healthcare sector, he is dedicated to infusing greater humanity into everyday health experiences through the transformative power of design.

Daina Todorovic leads client services at Sixieme Son, a global sonic branding agency. She brings two decades of global marketing expertise including 10 years at healthcare agencies that include Grey Group, OgilvyHealthcare, Publicis LifeBrands, and EURO RSCG. Sound, she believes, is an untapped branding tool that can draw attention to a brand and set it apart from its competitors. Fluent in English, French and Italian, she brings strategic vision to the world of sonic branding, helping clients around the globe create transformative brand experiences. Born in Montreal, Daina lives in New York and in her free time, she can be found swimming, skiing or planning her next travel adventure.

Marco Vitali's journey to the forefront of audio branding began as a child prodigy violinist at Juilliard, complimented by a decade on Wall Street and dual MBAs, then returning to music where he was mentored by super-producer Nile Rodgers and collaborated with Grammy-winning artists like Wu-Tang and Quincy Jones.  After running several music agencies, he launched Sonic Lens to introduce a fresh approach to sonic branding guided by “music intelligence.” This mix of science and creative processes earned him both “Brand Strategist of the Year” and “Creative Director of the Year” by Transform and consistent top industry awards.

Justin Woo leads the in-house Brand System team at Morningstar, a global leader in independent investment research with over 12,000 employees across 32 countries. He oversees a multidisciplinary team of designers, writers, and illustrators to define core design principles in typography, animation, color, sound and more. These principles form the design ethos governing every experience at Morningstar, from products to live experiences.

Justin holds a Bachelor of Fine Arts from Yale University and is based in Paris, France.

Jason is currently group head of brand at BT group. Leading on all elements of branding across 3 of the group’s biggest brands EE, BT and Plusnet, his remint covers brand creative, management and strategy. Having joined the group in 2020 he has overseen multiple rebrands, the creation of BT group and is now pushing the group’s consumer and business brands forward ensuring they are ready for the future. With over 19 years design and brand experience, working at both agency and client side he's worked on a vast variety of projects from rebrands, integrated campaigns, environment and spatial design. 

Mathias Brandt Zaric is a creative leader and brand strategist with over 15 years of experience driving impactful brand transformations and user-centered design initiatives. He has led cross-functional teams across international markets, including the Nordics and Baltics, combining strategic thinking and design innovation to deliver cohesive omni-channel strategies. Mathias’ achievements include a global visual identity transformation that boosted brand recognition and earned industry awards. His expertise includes creative direction, UX design, and omni-channel brand strategy, empowering high-performing teams to craft exceptional customer experiences that redefine industry standards.