MEA

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS MENA 2015:

CONTENT

BEST USE OF A VISUAL PROPERTY

Gold - Batelco and Unisono

Gold - Enerya and Landor Associates

Silver - Saudi Arabian Basketball Company and Turquoise Branding

Bronze - Mohammed Bin Rashid Centre for Government Innovation and Bellwether

Highly commended - Rise Sports and Omnia 

BEST BRAND ARCHITECTURE

Gold - Enerya and Landor Associates 

Silver - ALYuam and Bellwether

Silver - Dubai Sports City and MBLM 

Bronze - GFH and Unisono

Highly commended - Riyad Bank and Brand Union

BEST USE OF COPY STYLE/TONE OF VOICE

Gold - S'wich and Tonic International

Silver - GO Telecommunications and Bellwether

Silver - Rukn and Unisono 

Bronze - Fakih IVF and BrandAid 

BEST BRAND EXPERIENCE

Gold - Etisalat and Start JG 

Silver - Du and Bellwether

Silver - GGICO Properties and MBLM

Bronze - Mohammed Bin Rashid Centre for Government Innovation and Bellwether 

Bronze - Red Bull Bahrain and Lowe MENA 

Highly commended - Waha Capital 

BEST USE OF PACKAGING

Bronze - Al Fakher and CBA 

PROCESS

BEST INTERNAL COMMUNICATIONS DURING A BRAND DEVELOPMENT PROGRAMME

Gold - APM Terminals Bahrain and Miracle

Gold - Dubai Airports and Start JG

Silver - Ahlibank QSC and Brand Union 

Bronze - Duqm Refinery and Omnia 

Highly commended - Medeor Hospital and Omnia 

BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROGRAMME

Gold - Men's handball and 28 Design Consultancy 

Silver - Batelco and Unisono

Silver - GO Telecommunications and Bellwether

Bronze - DP and Brash Brands 

Highly Commended - Fakih IVF and Brand Aid 

BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROJECT ACROSS MULTIPLE MARKETS

Silver - Malabar Gold and Diamonds and Brand Union

STRATEGY

BEST CREATIVE STRATEGY

Gold - King Abdullah Economic City and Turquoise Branding 

Silver - Horizons & Co and Bellwether

Bronze - Aseer Investment and Bellwether

Bronze - Red Bull Bahrain and Lowe MENA 

Highly commended - GFH and Unisono

BEST BRAND EVOLUTION

Gold - Horizons & Co and Bellwether

Silver - GO Telecommunications and Bellwether

Bronze - AlYuam and Bellwether

Bronze - Aseer Investment and Bellwether 

Highly commended - Abdul Latif Jameel and Siegel+Gale

Highly commended - Batelco and Unisono

BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND

Gold - Hamad International Airport and Start JG 

Silver - Datamena and Bellwether

Silver - Roshan and Tonic International 

Bronze - Duqm Refinery and Omnia 

Highly commended - Saudi Arabian Basketball Company and Turquoise Branding

TYPE

BEST BRANDING DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/VALUES/POSITIONING

Gold - GO Telecommunications and Bellwether

Silver - GFH and Unisono

Silver - Saudi Arabian Basketball Company and Turquoise Branding 

Bronze - Aseer Investment and Bellwether

Highly commended - Horizons & Co and Bellwether

Highly commended - Red Bull Bahrain and Lowe MENA 

BEST BRAND CONSOLIDATION

Silver - AlYaum and Bellwether 

BEST REBRAND OF A DIGITAL PROPERTY

Gold - Careem and North 55

Silver - Dubai Sports City and MBLM

Silver - National Bank of Oman and Bellwether

SECTOR

BEST VISUAL IDENTITY FROM A CHARITY/NGO/NFP

Gold - CDA (Community Development Authority), UAE and Tonic International 

Silver - Dnata and Brash brands

BEST VISUAL IDENTITY FROM THE ENERGY AND EXTRACTIVES SECTOR

Gold - Enerya and Landor Associates 

Silver - Duqm Refinery and Omnia 

Silver - Setcore Petroleum and Bladonmore

Bronze - Enerji and Unisono

BEST VISUAL IDENTITY FROM THE FINANCIAL SERVICES SECTOR

Gold - Aseer Investment and Bellwether

Bronze - GFH and Unisono

Highly commended - FGB and Brash Brands 

BEST VISUAL IDENTITY FROM THE HEALTHCARE & PHARMACEUTICALS

Gold - Fakih IVF and BrandAid

Silver - Medeo Hospital and Omnia 

BEST VISUAL IDENTITY FROM THE INDUSTRIAL & BASIC MATERIALS SECTOR

Gold - King Abdullah Economic City and Turquoise Branding 

Bronze - Arkan and Brand Union 

BEST VISUAL IDENTITY FROM THE PROFESSIONAL SERVICES SECTOR

Gold - Horizons & Co and Bellwether

Silver - Streetlight and Unisono

Bronze - Keita and Omnia

Highly commended - The You Experience and 28 Design Consultancy 

BEST VISUAL IDENTITY FROM THE PUBLIC SECTOR

Gold - GCC-STAT and OHI Leo Burnett, Oman 

BEST VISUAL IDENTITY FROM THE RETAIL SECTOR

Gold - S'wich and Tonic International 

Silver - Aldar and Mubadala and Latitude Agency 

BEST VISUAL IDENTITY FROM THE TECHNOLOGY, MEDIA & TELECOMMUNICATIONS SECTOR

Gold - Batelco and Unisono

Silver - Datamena and Bellwether

Silver - GO Telecommunications and Bellwether

Bronze - Carma and Omnia

Bronze - Rukn and Unisono

Highly commended - Rinboo and Tagbrands 

Highly commended - Roshan and Tonic International

BEST VISUAL IDENTITY FROM THE TRAVEL & LEISURE SECTOR

Gold - Saudi Arabian Basketball Company and Turquoise Branding

Gold - X Dubai and Start JG

Silver - Boca and North 55

Silver - Hilton Doha and FP7

Bronze - Voyoga and Brash Brands 

Highly commended - QFA and FITCH

BEST OVERALL VISUAL IDENTITY 

Batelco and Unisono

GRAND PRIX

GO Telecommunications and Bellwether