MEA

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS MENA 2019:

 

CONTENT

Best use of a visual property

Gold – Joali and Landor

Silver – Ellaycom and BOND

Bronze – Azerbaijan Tourism and Landor

Bronze – Evercare and FITCH

Highly commended – Cryosave Arabia and Eleven Creative Strategy

 

Best brand architecture solution

Gold – Hikma and Prophet

Gold – Lapita and RUYA

Silver – AIMS – Abdullah Ibrahim Mohammed AlSubeaei and Brand Lounge

Bronze – ADK – Al Dahra Kohinoor and Brand Lounge

 

Best use of copy style or tone of voice

Gold – Azerbaijan Tourism and Landor

Silver – Joali and Landor

Bronze – Arada

 

Best brand experience

Gold – JustKidding Middle East and Skyne

Silver – Joali and Landor

Bronze – Jack Daniel’s and JansenHarris

Highly commended – SIG Combibloc Obeikan and Brand Lounge

Highly commended – STC Pay and Bellwether

 

Best use of packaging

Gold – Usturah and Brand Lounge

Silver – Al Hosn and Brand Lounge

Bronze – Meethaq Islamic Banking and OHI Leo Burnett

 

Best use of audio branding

Gold – King Abdulaziz for World Culture (Ithra) and MassiveMusic

 

Best use of typography

Gold – Blends and FITCH

Silver – TAWAL and Bellwether

Bronze – Nareel’s Cookies and BOND

Highly commended – Private Residences managed by Dorchester Collection and Fifth Estate

 

Best place or nation brand

Gold – Azerbaijan Tourism and Landor

Silver – Cairo111 and FITCH

 

 

PROCESS

 

Best internal communications during a brand development project

Gold – Khalifa University and BOND

Silver – STC and Bellwether

 

Best implementation of a brand development project

Gold – MUVI Cinemas and Bellwether

Silver – SHUROOQ and Bellwether

Bronze – Roads & Transport Authority, Dubai

Highly commended – Azerbaijan Tourism and Landor

Highly commended – TAWAL and Bellwether

 

STRATEGY

 

Best creative strategy

Gold – Joali and Landor

Silver – Hikma and Prophet

Bronze – Saudi Aramco/King Abdulaziz Center and Prophet

Highly commended – Evercare and FITCH

Highly commended – MUVI Cinemas and Bellwether

 

Best brand evolution

Gold – The National and Omnia

Silver – Hikma and Prophet

Bronze – Euro Mechanical and Jpd

Bronze – SHUROOQ and Bellwether

Highly commended – Jabal Omar and Landor

Highly commended – Khalifa University and BOND

 

Best strategic or creative development of a new brand

Gold – Joali and Landor

Gold – Roads & Transport Authority, Dubai

Silver – Evercare and FITCH

Silver – Sharjah Media Corporation and Tonic International

Bronze – Cairo111 and FITCH

Highly commended – Al Mubarakah Foundation and Punch

 

Best development of a new brand within an existing brand portfolio

Gold – STC Pay and Bellwether

Silver – TAWAL and Bellwether

Bronze – Casa Oyla and Brand Lounge

Highly commended – Meethaq Islamic Banking and OHI Leo Burnett

Highly commended – Saudi Aramco/King Abdulaziz Center and Prophet

 

Best naming strategy

Gold – Ellaycom and BOND

Silver – Dusoul and FITCH

Bronze – Joali and Landor

Bronze – Quro Obesity Center and Skyne

Highly commended – Evercare and FITCH

 

TYPE

 

Best brand development project to reflect changed mission, values or positioning

Gold – The National and Omnia

Silver – Jabal Omar and Landor

Silver – Marjan and Landor

Bronze – SHUROOQ and Bellwether

Highly commended – Al Foah Dates Company and Brand Lounge

Highly commended – EHS – Emitac Healthcare Solutions and Brand Lounge

 

Best brand consolidation

Gold – Hikma and Prophet

 

Best rebrand of a digital property

Gold – Roads & Transport Authority, Dubai

Silver – STC Pay and Bellwether

Bronze – New Shababiah - Ooredoo Oman

 

SECTOR

 

Best visual identity from a charity/NGO/non-profit

Gold – Queen Rania Foundation and Landor

Silver – Al Mubarakah Foundation and Punch

Bronze – Holy Quran Academy and Brand Lounge

 

Best visual identity from the education sector

Gold – Khalifa University and BOND

Silver – Saudi Aramco/King Abdulaziz Center and Prophet

 

Best visual identity from the energy and utilities sector

Gold – Musandam Power and OHI Leo Burnett

Silver – TAWAL and Bellwether

 

Best visual identity from the engineering and manufacturing sector

Gold – Euro Mechanical and Jpd

 

Best visual identity from the financial services sector

Gold – STC Pay and Bellwether

Silver – Meethaq Islamic Banking and OHI Leo Burnett

Bronze – VATPRO and Brand Lounge

Highly commended – Emirates NBD and Omnia

 

Best visual identity from the food and beverage sector

Gold – London Slide and JansenHarris

Silver – Bâoli and JansenHarris

Bronze – Grand Hyatt Abu Dhabi and Fludium

Bronze – Usturah and Brand Lounge

Highly commended – Grand Hyatt Abu Dhabi and Fludium

Highly commended – Jumeirah – Al Mabeet Desert Camp and Latitude

 

Best visual identity from the healthcare and pharmaceuticals sector

Gold – Evercare and FITCH

Gold – Hikma and Prophet

Silver – Cryosave Arabia and Eleven Creative Strategy

Bronze – Quro Obesity Center and Skyne

Highly commended – EHS – Emitac Healthcare Solutions and Brand Lounge

 

Best visual identity from the industrial and basic materials sector

Gold – ALIF – AIMS Leading Industrial Factory and Brand Lounge

 

Best visual identity from the mining and extractives sector

Silver – Dragon Oil and Jpd

 

Best visual identity from the professional services sector

Gold – The Y Collective and Latitude

 

Best visual identity from the property, construction and facilities management sector

Gold – Piramal Mahalaxmi and RUYA

Silver – Cairo111 and FITCH

Bronze – SLS Dubai and Fifth Estate

Highly commended – Jabal Omar and Landor

Highly commended – Private Residences managed by Dorchester Collection and Fifth Estate

Highly commended – The Fields and RUYA

Highly commended – The Residences and Latitude

 

Best visual identity from the public sector

Gold – Musandam Power and OHI Leo Burnett

Silver – SHUROOQ and Bellwether

Bronze – Ras Al Khaimah Public Services Department and Omnia

 

Best visual identity from the retail sector

Gold – Nostalgia and RUYA

Silver – Dusoul and FITCH

Bronze – Ellaycom and BOND

Highly commended – Blends and FITCH

Highly commended – Leem and Public

 

Best visual identity from the technology, media and telecommunications sector

Gold – The National and Omnia

Silver – Fusion5 and Brand Lounge

Bronze – NgageU and Fludium

Bronze – Sharjah Media Corporation and Tonic International

 

Best visual identity from the transport and logistics sector

Gold – Roads & Transport Authority, Dubai

Silver – RTA – Road & Transport Authority and Brand Lounge

 

Best visual identity from the travel, leisure and tourism sector

Gold – Azerbaijan Tourism and Landor

Silver – Joali and Landor

Silver – Lapita and RUYA

Bronze – Hameni and RUYA

Highly commended – MUVI Cinemas and Bellwether

 

Best overall visual identity

Azerbaijan Tourism and Landor

 

Grand prix

The National and Omnia