MEA

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS MEA 2021:

 

CONTENT

Best use of a visual property
Gold - Dubai Culture & Arts Authority and Bellwether
Silver – Hala and Bellwether
Bronze – Yelo and Landor&Fitch
Highly commended – Dusit Thani, Sri Lanka and RUYA
Highly commended – Shahid and Landor&Fitch

Best brand architecture solution
Gold – Saudi Data & AI Authority (SDAIA) and Landor&Fitch
Silver – MKU and Brand Lounge
Bronze – Waqf Sulaiman AlRajhi and Brand Lounge

Best use of copy style or tone of voice
Gold – Black Stripe and Unisono
Silver – Piramal Mahalaxmi and RUYA
Bronze – Ministry of Tourism and Bassmat Integrated & Digital Agency
Highly commended – Al Fay Park and All About Brands
Highly commended – Jumeirah Hotels and Resorts and Brand Lounge

Best brand experience
Gold – Shahid and Landor&Fitch
Gold – TYM and MBLM
Silver – Ministry of Tourism and Bassmat Integrated & Digital Agency
Bronze – Razin and Blue Hat
Highly commended – Dubai Airports and KNOW Creative
Highly commended – Etihad and Sixième Son

Best use of packaging
Gold – PepsiCo and PepsiCo Design & Innovation
Silver – URBO and Landor&Fitch
Bronze – Bushra Meat and OHI Leo Burnett
Bronze – Messinis Olive Grove S.A. and Multiply Marketing Consultancy
Highly commended – Almarai and Lonsdale

Best wayfinding or signage
Gold – Al Fay Park and All About Brands

Best use of audio branding
Gold – Etihad and Sixième Son
Silver – Majid Al Futtaim and The Sound Agency
Bronze – National Commercial Bank (NCB) and Landor&Fitch

Best use of typography
Gold – ZY and Skyne
Silver – SARVEST by Waqf Sulaiman AlRajhi and Brand Lounge
Silver – Zohoor and Unisono
Bronze – The Emirates Nation - UAE Government and RUYA
Highly commended – Hinu and Skyne

Best place or nation brand
Gold – AMAALA and Landor&Fitch
Silver – Public Diplomacy Office and Landor&Fitch
Bronze – The Emirates Nation - UAE Government and RUYA
Highly commended – Hinu and Skyne

PROCESS

Best internal communication during a brand development project
Gold – Zohoor and Unisono
Silver – Salehiya Healthcare and Brand Lounge
Bronze – TGT Diagnostics

Best implementation of a brand development project
Gold – Dubai Culture & Arts Authority and Bellwether
Silver – Ma'an and All About Brands
Bronze – OSN and Bellwether
Bronze – Salehiya Healthcare and Brand Lounge
Highly commended – Mobily and Bellwether
Highly commended – Nupco and Bellwether

STRATEGY

Best creative strategy
Gold – AMAALA and Landor&Fitch
Silver – Dubai Culture & Arts Authority and Bellwether
Bronze – Yelo and Landor&Fitch
Highly commended – Nupco and Bellwether
Highly commended – OSN and Bellwether

Best brand evolution
Gold – Shahid and Landor&Fitch
Silver – OSN and Bellwether
Bronze – Saudi Sports for All Federation and Landor&Fitch
Highly commended – Mobily and Bellwether
Highly commended – OneHive and Skyne

Best strategic or creative development of a new brand
Gold – Yelo and Landor&Fitch
Silver – Abu Dhabi Early Childhood Authority and Gulf Advertising in Business (ADinB)
Silver – Hala and Bellwether
Bronze – Pitstop Lagos and Arden & Newton
Highly commended – SARVEST by Waqf Sulaiman AlRajhi and Brand Lounge

Best development of a new brand within an existing brand portfolio
Gold – SARVEST by Waqf Sulaiman AlRajhi and Brand Lounge
Silver – Abu Dhabi Early Childhood Authority and Gulf Advertising in Business (ADinB)
Bronze – TGT Diagnostics
Highly commended – Ajyal Space and Landor&Fitch
Highly commended – Kenya Commercial Bank and Landor&Fitch

Best naming strategy
Gold – MKU and Brand Lounge
Gold – Yelo and Landor&Fitch
Silver – OneHive and Skyne
Bronze – Abu Dhabi Early Childhood Authority and Gulf Advertising in Business (ADinB)
Bronze – Ardova and Arden & Newton
Highly commended – SARVEST by Waqf Sulaiman AlRajhi and Brand Lounge

TYPE

Best corporate rebrand following a merger or acquisition
Gold – Ardova and Arden & Newton
Silver – MAG Group and RUYA

Best brand development project to reflect changed mission, values or positioning
Gold – Yelo and Landor&Fitch
Silver – Saudi Sports for All Federation and Landor&Fitch
Bronze – Dubai Culture & Arts Authority and Bellwether
Highly commended – AMAALA and Landor&Fitch
Highly commended – OSN and Bellwether

Best rebrand of a digital property
Gold – Goody Kitchen and Landor&Fitch
Gold – Papercut Factory and Brand Provoke Consultants
Silver – TYM and MBLM
Bronze – OSN and Bellwether
Highly commended – Ajdan and Unisono
Highly commended – Barka Desalination and OHI Leo Burnett

SECTOR

Best visual identity by a charity, NGO or not-for-profit
Gold – Click Learning and Epic Lion
Silver – Elevate an initiative by Nama and Brand Lounge
Bronze – GoLokal and Skyne
Highly commended – Shamsaha and Unisono
Highly commended – Waqf Sulaiman AlRajhi and Brand Lounge

Best visual identity from the education sector
Gold – Click Learning and Epic Lion
Gold – EYSC – Ministry of Culture & Youth and RUYA
Silver – Ajyal Space and Landor&Fitch
Bronze – Abu Dhabi Youth Barzah - Ministry of Culture & Youth and RUYA

Best visual identity from the energy and utilities sector
Gold – TGT Diagnostics
Silver – Ta'ziz and All About Brands
Bronze – Ajman Sewerage and Brand Lounge

Best visual identity from the engineering and manufacturing sector
Gold – Trans Asia Pipeline Services and Jpd

Best visual identity from the farming and agriculture sector
Gold – TYM and MBLM
Silver – Fertiglobe and All About Brands
Bronze – OneHive and Skyne

Best visual identity from the financial services sector
Gold – National Commercial Bank (NCB) and Landor&Fitch
Silver – Esterad and Unisono
Silver – Vested and Ellae Branding Agency
Bronze – NBK - National Bank of Kuwait and Landor&Fitch
Highly commended – ADQ and All About Brands
Highly commended – SARVEST by Waqf Sulaiman AlRajhi and Brand Lounge

Best visual identity from the FMCG sector
Gold – URBO and Landor&Fitch

Best visual identity from the food and beverage sector
Gold – Knorhoek Gin and Navy Creative
Silver – Goody Kitchen and Landor&Fitch
Bronze – Almarai and Lonsdale
Bronze – Black Stripe and Unisono
Highly commended – Lexx at Grand Hyatt Abu Dhabi and Fludium

Best visual identity from the healthcare and pharmaceuticals sector
Gold – Nupco and Bellwether
Silver – Digitum - An initiative by Salehiya Healthcare and Brand Lounge
Bronze – Salehiya Healthcare and Brand Lounge

Best visual identity from the lifestyle and wellbeing sector
Gold – AMAALA and Landor&Fitch
Gold – URBO and Landor&Fitch
Silver – Saudi Sports for All Federation and Landor&Fitch
Bronze – RWRD and RUYA
Highly commended – Le Joyau d'Olive and Tagbrands

Best visual identity from the professional services sector
Gold – HLO and K&i
Silver – Kayishha and Skyne
Bronze – Raees & Co and Unisono
Highly commended – Gulf Researcher and Unisono

Best visual identity from the property, construction and facilities management sector
Gold – Chaimaa Avenue and RUYA
Silver – MAG City and RUYA
Bronze – Aldyar Alarabiya and Brand Lounge

Best visual identity from the public sector
Gold – Dubai Culture & Arts Authority and Bellwether
Silver – Saudi Sports for All Federation and Landor&Fitch
Bronze – Abu Dhabi Early Childhood Authority and Gulf Advertising in Business (ADinB)
Highly commended – Abu Dhabi Youth Forum - Ministry of Culture & Youth and RUYA
Highly commended – Public Diplomacy Office and Landor&Fitch
Highly commended – The Emirates Nation - UAE Government and RUYA

Best visual identity from the retail sector
Gold – Rasasi and Landor&Fitch
Silver – Royse and RUYA
Bronze – Mo'an and Skyne
Highly commended – Zohoor and Unisono

Best visual identity from the sports, travel, leisure and tourism sector
Gold – AMAALA and Landor&Fitch
Silver – Hinu and Skyne
Bronze – Atmosphere Hotels & Resorts and The Adroit Agency
Bronze – PURA and RUYA

Best visual identity from the technology, media and telecommunications sector
Gold – OSN and Bellwether
Silver – Saudi Data & AI Authority (SDAIA) and Landor&Fitch
Bronze – Mobily and Bellwether

Best visual identity from the transport and logistics sector
Gold – Hala and Bellwether
Silver – Yelo and Landor&Fitch
Bronze – Bahri and Landor&Fitch

BEST OVERALL VISUAL IDENTITY

Winner – Dubai Culture & Arts Authority and Bellwether

GRAND PRIX

Winner – AMAALA and Landor&Fitch