MEA

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS MEA 2022:

CONTENT

Best use of a visual property

Gold – AD Ports Group and Saffron Brand Consultants

Silver – Origins Koffee Lab & Kitchen and Arada

Silver – Mono Mini Me and JansenHarris

Bronze – Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business FZLLC (ADinB)

Bronze – THE RIG. and Landor & Fitch

Highly commended – Hungry Wolves and Arada

 

Best brand architecture solution

Gold – AD Ports Group and Saffron Brand Consultants

Silver – Careem and Bellwether

Bronze – NAMA Women Advancement and Brand Lounge

Bronze – Saudi National Bank and Landor & Fitch

Highly commended – KAUST Innovation and BOND

 

Best use of copy style or tone of voice

Gold – Oodi and Bellwether

Gold – Saudi German Health and Landor & Fitch

Silver – COCO Logistics and Brand Lounge

Bronze – New York University Abu Dhabi and ALL ABOUT BRANDS

Highly commended – Badiri Academy and Brand Lounge

Highly commended – Saudi National Bank and Landor & Fitch

 

Best brand experience

Gold – Careem and Bellwether

Silver – Government of Dubai Media Office and Brand Lounge

Bronze – Brown-Forman Middle East and JansenHarris

Bronze – Manchester City Football Club and ALL ABOUT BRANDS

Highly commended – THE RIG. and Landor & Fitch

Best use of packaging

Gold – COCO Logistics and Brand Lounge

Silver – Origins Koffee Lab & Kitchen and Arada

Bronze – SunKiss and JansenHarris

Highly commended – Beaugrand Et Fils and Gulf Advertising in Business FZLLC (ADinB)

 

Best wayfinding or signage

Gold – Solitaire and Balcony8

Silver – Happy Kids Dentistry & Orthodontics – HKD and Gulf Advertising in Business FZLLC (ADinB)

Bronze – Royal Commission for Riyadh City with FAST Consortium and Nour Massah Company for Industry

 

Best use of audio branding

Gold – Saudi German Health and Landor & Fitch

Silver – Etisalat and Sixième Son

Bronze – Akhbar Alaan and Bellwether

Bronze – Saudi National Bank and Landor & Fitch

 

Best use of typography

Gold – AD Ports Group and Saffron Brand Consultants

Silver – Solitaire and Balcony8

Bronze – COCO Logistics and Brand Lounge

Bronze – Dubal Holding and KNOW Creative

Highly commended – Badiri Academy and Brand Lounge

 

Best place or nation brand

Gold – RAKTDA (Ras Al Khaimah Tourism Development Authority) and Sputnik Floyd

Silver – Solitaire and Balcony8

Bronze – THE RIG. and Landor & Fitch

PROCESS

Best external stakeholder relations during a brand development project

Gold – Government of Dubai Media Office and Brand Lounge

Silver – Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business FZLLC (ADinB)

Bronze – Family Development Foundation – FDF and Gulf Advertising in Business FZLLC (ADinB)

 

Best internal communications during a brand development project

Gold – KAUST Innovation and BOND

 

Best implementation of a brand development project

Gold – Kitopi and Main Division

Silver – Happy Kids Dentistry & Orthodontics – HKD and Gulf Advertising in Business FZLLC (ADinB)

Silver – HCT and Bellwether

Silver – Oodi and Bellwether

Bronze – Badiri Academy and Brand Lounge

Bronze – KAUST Innovation and BOND

 

Best localisation of an international brand

Gold – Haier KSA and Onsor Mosha Advertising

Silver – Virgin Mobile UAE

Bronze – Franklin Templeton and Mirum Agency

STRATEGY

Best creative strategy

Gold – AD Ports Group and Saffron Brand Consultants

Silver – RAKTDA (Ras Al Khaimah Tourism Development Authority) and Sputnik Floyd

Bronze – Oodi and Bellwether

Bronze – Solitaire and Balcony8

Highly commended – Alphaiota and BOND

Highly commended – THE RIG. and Landor & Fitch

 

Best brand evolution   

Gold – CCHI and Bellwether

Gold – Qaweem and Blue Hat

Silver – Akhbar Alaan and Bellwether

Bronze – HCT and Bellwether

Highly commended – Al Jazira Football Club and ALL ABOUT BRANDS

Highly commended – Wimpy and matter

 

Best strategic or creative development of a new brand

Gold – Oodi and Bellwether

Gold – UAE Ministry of Climate Change and Environment and Arada

Silver – Saudi National Bank and Landor & Fitch

Bronze – VO and Bellwether

Highly commended – Al Farah Gourmet and Gulf Advertising in Business FZLLC (ADinB)

Highly commended – Weem with Landor & Fitch and Hogarth

Best development of a new brand within an existing brand portfolio

Gold – Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business FZLLC (ADinB)

Silver – Family Development Foundation – FDF and Gulf Advertising in Business FZLLC (ADinB)

 

Best naming strategy

Gold – Smidgin and Bellwether

Silver – Careem and Bellwether

Bronze – Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business FZLLC (ADinB)

Bronze – Karma Solar and Brand Lounge

Highly commended – THE RIG. and Landor & Fitch

TYPE

Best corporate rebrand following a merger or acquisition

Gold – Saudi National Bank and Landor & Fitch

 

Best brand development project to reflect a change of mission, values or positioning

Gold – Dubal Holding and KNOW Creative

Silver – AD Ports Group and Saffron Brand Consultants

Silver – Badiri Academy and Brand Lounge

Bronze – Akhbar Alaan and Bellwether

Bronze – KAUST Innovation and BOND

Highly commended – CXG and OMNIA

Highly commended – HCT and Bellwether

Best brand consolidation

Gold – Careem and Bellwether

Silver – Saudi National Bank and Landor & Fitch

Bronze – Government of Dubai Media Office and Brand Lounge

Bronze – KAUST Innovation and BOND

Highly commended – CXG and OMNIA

 

Best rebrand of a digital property

Gold – Amakin and Epic Lion

Silver – Akhbar Alaan and Bellwether

Bronze – Happy Kids Dentistry & Orthodontics – HKD and Gulf Advertising in Business FZLLC (ADinB)

Highly commended – Karma Solar and Brand Lounge

SECTOR

Best visual identity by a charity, NGO or NFP

Gold – Siyakwazi and JansenHarris

Silver – Badiri Academy and Brand Lounge

Bronze – NAMA Women Advancement and Brand Lounge

 

Best visual identity from the education sector

Gold – HCT and Bellwether

Bronze – KAUST Innovation and BOND

 

Best visual identity from the energy and utilities sector

Silver – Karma Solar and Brand Lounge

 

Best visual identity from the farming and agricultural sector

Gold – UAE Ministry of Climate Change and Environment and Arada

 

Best visual identity from the financial services sector

Gold – Saudi National Bank and Landor & Fitch

Silver – Abu Dhabi Securities Exchange (ADX) and ALL ABOUT BRANDS

Silver – YAP and Livingroom Dubai

Bronze – The BENEFIT Company and Superunion

 

Best visual identity from the food and beverage sector

Gold – Wimpy and matter

Silver – Origins Koffee Lab & Kitchen and Arada

Bronze – Smidgin and Bellwether

Bronze – Hilton: OTB and Keane

Highly commended – Beaugrand Et Fils and Gulf Advertising in Business FZLLC (ADinB)

Highly commended – Kitopi and Main Division

 

Best visual identity from the healthcare and pharmaceutical sector

Gold – Happy Kids Dentistry & Orthodontics – HKD and Gulf Advertising in Business FZLLC (ADinB)

Silver – Alphaiota and BOND

Bronze – American Hospital and Bellwether

Bronze – Saudi German Health and Landor & Fitch

 

Best visual identity from the industrial and basic materials sector

Gold - Dubal Holding and KNOW Creative

 

Best visual identity from the lifestyle and wellness sector

Gold – THE RIG. and Landor & Fitch

Silver – The Carlton Tower Jumeirah: The Peak Fitness Club & Spa and Keane

Best visual identity from the professional services sector

Gold – Hope Ventures and Limefish Design

Bronze – CXG and OMNIA

 

Best visual identity from the public sector

Gold – Family Development Foundation – FDF and Gulf Advertising in Business FZLLC (ADinB)

Silver – Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business FZLLC (ADinB)

Bronze – CCHI and Bellwether

Bronze – RAKTDA (Ras Al Khaimah Tourism Development Authority) and Sputnik Floyd

 

Best visual identity from the retail sector

Gold – Solitaire and Balcony8

Silver – BinSina / AKI Group and Livingroom Dubai

 

Best visual identity from the sports and leisure sector

Gold – THE RIG. and Landor & Fitch

Silver – The Carlton Tower Jumeirah: The Peak Fitness Club & Spa and Keane

Bronze – ADNOC Group (Al Ruwais Golf Club) and ALL ABOUT BRANDS

 

Best visual identity from the technology, media and telecommunications sector

Gold – Akhbar Alaan and Bellwether

Silver – Oodi and Bellwether

Silver – VO and Bellwether

Bronze – Al Ain News and OMNIA

 

Best visual identity from the transport and logistics sector

Gold – AD Ports Group and Saffron Brand Consultants

Silver – Weem with Landor & Fitch and Hogarth

Bronze – Emirates Post and Livingroom Dubai

Highly commended – COCO Logistics and Brand Lounge

 

Best visual identity from the travel and tourism sector

Gold – RAKTDA (Ras Al Khaimah Tourism Development Authority) and Sputnik Floyd

Silver – Noor Riyadh and OMNIA

Bronze – Elaf Group and JPD

BEST OVERALL VISUAL IDENTITY

Winner – Solitaire and Balcony8

GRAND PRIX

Winner – AD Ports Group and Saffron Brand Consultants