MEA

MANY CONGRATULATIONS TO OUR WONDERFUL 2023 WINNERS FOR THE TRANSFORM AWARDS MEA

Best use of a visual property

Gold – Hayat Biotech and Brand Lounge

Silver – Dubai Holding and BOND

Bronze – Nakheel and Ochre

Bronze – Radio Bahrain and Unisono

Bronze – Sahtin Manage Restaurants and Trade with The Creative Union

Highly commended – Al Hallab Street and The Creative Union

 

Best brand architecture solution

Gold – Nakheel and Ochre

Silver – ADNEC Group and All About Brands

Bronze – Katara Hospitality and Hilton with The Creative Union

Highly commended – Abdulla Al Ghurair Foundation and Brand Lounge

Highly commended – Dubai Holding and BOND

 

Best use of copy style or tone of voice

Gold – Hayat Biotech and Brand Lounge

Silver – Otto and Ochre

Bronze – Charles Zuber and Brand Lounge

Bronze – Radio Bahrain and Unisono

Highly commended – Careem and Mana Creative

 

Best brand experience

Gold – Otto and Ochre

Gold – Siemens and KNOW Creative

Silver – District 2020 and Ochre

Bronze – Charles Zuber and Brand Lounge

Bronze – Chicos and Electric Brand Consultants

Highly commended – Right Grain and Gene Branding

Best use of packaging

Gold – PepsiCo Design & Innovation – Pepsi MO Can LTO

Silver – Charles Zuber and Brand Lounge

Bronze – PepsiCo Design & Innovation – Pepsi x MO

Best wayfinding or signage

Gold – Abu Dhabi Early Childhood Authority (ECA) and ADinB

 

Best use of audio branding

Gold – Aramco and MassiveMusic

Silver – alrajhi bank and MassiveMusic

Silver – Visit Saudi and Sixième Son

Bronze – 360 ONE and Ochre

 

Best use of typography

Gold – Charles Zuber and Brand Lounge

Silver – Nakheel and Ochre

Silver – Watania Takaful and OHI Leo Burnett

Bronze – Al Manahil Investment, KSA and Keane

Bronze – Department of Culture and Tourism (DCT) & Abu Dhabi Arabic Language Centre (ALC) with ADinB

Highly commended – The Ministry of Human Resources and Social Development (HRSD) with Zan Agency

 

Best place or nation brand

Gold – Atlantis Dubai and FutureBrand

Silver – Bilaj Al Jazayer and Unisono

Bronze – Sharjah Commerce and Tourism Development Authority with Skyne

Best expression of a brand on social media channels

Gold – Pizza Hut Middle East and Power League Gaming (PLG)

Silver – Charles Zuber and Brand Lounge

Bronze – Emirates Development Bank and LivingRoom Communications

Highly commended – Abu Dhabi Early Childhood Authority (ECA) and ADinB

Best external stakeholder relations during a brand development project

Gold – Family Development Foundation and ADinB

Gold – FANN Media Discovery Platform and Brand Lounge

Silver – Hayat Biotech and Brand Lounge

Bronze – Charles Zuber and Brand Lounge

Highly commended – Abdulla Al Ghurair Foundation and Brand Lounge

 

Best internal communications during a brand development project

Gold – Morouj Commodities and Skyne

Silver – Infracorp and Unisono

Bronze – SOLV and ADinB

 

Best implementation of a brand development project

Gold – Dubai Holding and BOND

Silver – Family Development Foundation and ADinB

Bronze – Dibba Bay Oysters and Skyne

 

Best localization of an international brand

Gold – Atlantis Dubai and FutureBrand

Bronze – Franklin Templeton

Best creative strategy

Gold – Charles Zuber and Brand Lounge

Silver – 360 ONE and Ochre

Silver – FANN Media Discovery Platform and Brand Lounge

Bronze – Bilaj Al Jazayer and Unisono

Bronze – Nakheel and Ochre

Highly commended – Impactiv and Brand Lounge

 

Best brand evolution (business)

Gold – iLearning Engines and Liwa Content Driven

Silver – Signature Living and Skyne

Bronze – Capital Catering + Services, ADNEC Group and All About Brands

Bronze – Mubadala Energy and Omnia

Highly commended – Majan University College and Zeenah

Highly commended – Quantum ESCO Saudi and Skyne

 

Best brand evolution (consumer)

Gold – FANN Media Discovery Platform and Brand Lounge

Silver – Freshqa and The Creative Union

Silver – Morouj Commodities and Skyne

Bronze – Watania Takaful and OHI Leo Burnett

 

Best brand evolution (corporate)

Gold – Nakheel and Ochre

Silver – Morouj Commodities and Skyne

Bronze – ADNEC Group and All About Brands

Bronze – Al-Dabbagh Group and Bladonmore

Bronze – OHI Group and OHI Leo Burnett

Highly commended – Abdulla Al Ghurair Foundation and Brand Lounge

Best strategic or creative development of a new brand

Gold – Charles Zuber and Brand Lounge

Silver – Beban and Limefish Design

Silver – Otto and Ochre

Bronze – Al Manahil Investment, KSA and Keane

Bronze – Ministry of Culture and Accenture Song

Highly commended – Impactiv and Brand Lounge

Highly commended – TGT Diagnostics

 

Best development of a new brand within an existing brand portfolio

Gold – Dubai Holding and BOND

Silver – Shams+, Al Masaood Power and All About Brands

Bronze – Abu Dhabi Early Childhood Authority (ECA) – Child Data and ADinB

Bronze – Abu Dhabi Early Childhood Authority (ECA) – Leaders for Impact and ADinB

Bronze – Ministry of Culture and Accenture Song

Highly commended – TGT Diagnostics

 

Best naming strategy

Gold – Right Grain and Gene Branding

Silver – Aid Medical and Zan Agency

Silver – SOLV and ADinB

Bronze – 360 ONE and Ochre

Bronze – Beban and Limefish Design

Highly commended – Dubai Holding and BOND

Best corporate rebrand following a merger or acquisition

Gold – Watania Takaful and OHI Leo Burnett

Bronze – Franklin Templeton

 

Best brand development project to reflect a change of mission, values or positioning

Gold – Abdulla Al Ghurair Foundation and Brand Lounge

Silver – ADNEC Group and All About Brands

Bronze – Franklin Templeton

Bronze – Yaqeen Capital and Skyne

Highly commended – OHI Group and OHI Leo Burnett

Best brand consolidation

Gold – The Palmyard Hotel – Amriya Group and Interstate Creative Partners

 

Best employer brand

Gold – Dubai Airports and KNOW Creative

Bronze – Zan Agency

Best visual identity by a charity, NGO or NFP

Gold – Ghoroos and Zan Agency

Silver – Islamic Solidarity Fund for Development and Proctor + Stevenson

Bronze – Abdulla Al Ghurair Foundation and Brand Lounge

 

Best visual identity from the education sector

Gold – FANN Media Discovery Platform and Brand Lounge

Silver – APG School and inovaline

Bronze – Majan University College and Zeenah

 

Best visual identity from the energy and utilities sector

Gold – Mubadala Energy and Omnia

Gold – TGT Diagnostics

Silver – Shams+, Al Masaood Power and All About Brands

 

Best visual identity from the financial services sector

Gold – Infracorp and Unisono

Silver – Zenda and KNOW Creative

Bronze – Argos Expertise Comptable and ADinB

Bronze – First Abu Dhabi Bank and FutureBrand

Bronze – Watania Takaful and OHI Leo Burnett

Highly commended – 360 ONE and Ochre

 

Best visual identity from the FMCG sector

Gold – Morouj Commodities and Skyne

Silver – Sahtin Manage Restaurants and Trade with The Creative Union

 

Best visual identity from the food and beverage sector

Gold – Right Grain and Gene Branding

Silver – Magna Hospitality Management LLC and Keane

Silver – Morouj Commodities and Skyne

Bronze – ERTH Restaurant and Latitude

Bronze – Hilton Garden Inn and Keane

Highly commended – PepsiCo Design & Innovation – 7UP x Ramadan 2022

 

Best visual identity from the healthcare and pharmaceutical sector

Gold – Hayat Biotech and Brand Lounge

Bronze – Aid Medical and Zan Agency

 

Best visual identity from the professional services sector

Gold – Capital Catering + Services, ADNEC Group and All About Brands

Silver – ALN with Brand Husl and The Contented Agency

Best visual identity from the property, construction and facilities management sector

Gold – Nakheel and Ochre

Silver – SOLV and ADinB

Silver – The Palmyard Hotel – Amriya Group and Interstate Creative Partners

Bronze – Al Manahil Investment, KSA and Keane

Bronze – Edamah and Unisono

Bronze – Signature Living and Skyne

Highly commended – Saada and Unisono

 

Best visual identity from the public sector

Gold – Great Arab Minds and Abjad Design

Gold – Ministry of Culture and Accenture Song

Silver – Family Development Foundation and ADinB

Bronze – Tamkeen (Labour Fund)

 

Best visual identity from the retail sector

Gold – Charles Zuber and Brand Lounge

Silver – Dubai Holding and BOND

 

Best visual identity from the sports and leisure sector

Gold – Yabeela and Unisono

Silver – Seef Entertainment and Unisono

Bronze – Bahrain Rugby Federation and Unisono

 

Best visual identity from the technology, media and telecommunications sector

Gold – Radio Bahrain and Unisono

Silver – Beban and Limefish Design

Silver – Ministry of Culture and Accenture Song

Bronze – Department of Culture and Tourism (DCT) & Abu Dhabi Arabic Language Centre (ALC) with ADinB

Bronze – FANN Media Discovery Platform and Brand Lounge

Highly commended – iLearning Engines and Liwa Content Driven

 

Best visual identity from the transport and logistics sector

Gold – Otto and Ochre

Bronze – Careem and Mana Creative

 

Best visual identity from the travel and tourism sector

Gold – Bilaj Al Jazayer and Unisono

Silver – Atlantis Dubai and FutureBrand

Bronze – Katara Hospitality and Hilton with The Creative Union

Highly commended – ADNEC Group and All About Brands

Highly commended – Earth Hotels and Sputnik Floyd

Best overall visual identity

Winner – Right Grain and Gene Branding

 

Grand prix

Winner – Charles Zuber and Brand Lounge