MEA

BEST USE OF A VISUAL PROPERTY

This award is for the best use of imagery: graphic, still, video or digital, during a rebrand or brand development project.

BEST BRAND ARCHITECTURE SOLUTION

This category rewards the most efficient corporate organizational strategies developed for a brand.

BEST USE OF COPY STYLE OR TONE OF VOICE

This award is for the brand that best uses a verbal style to reflect its overall identity and to differentiate the brand from its competitors.

BEST BRAND EXPERIENCE

This award recognizes excellence in the experiential aspects of a brand or rebrand. Developments to a physical space, online portal or other location that enhance the user’s experience of a brand will be accepted.

BEST USE OF PACKAGING

This award recognizes the company that most effectively communicates a brand’s positioning, values and visual identity via product packaging. 

BEST WAYFINDING OR SIGNAGE

This award honors branded signage and wayfinding systems that have been strategically developed to be effective and reflective of the brand’s values and overall visual identity.

BEST USE OF TYPOGRAPHY

This award reflects the role that typography has played in a brand's journey. This could be where the typography is an actual component of a wordmark or where typography is used within the visual identity. Alternatively, this award could be given when visual identity and typography have been strategically aligned through an organization’s brand guidelines.

BEST PLACE BRAND

This award recognizes the brand journey made by a nation or a place. Entries could be from national, regional, city or district level.

BEST EXPRESSION OF A BRAND ON SOCIAL MEDIA CHANNELS

This category recognizes those companies who can clearly illustrate their brand positioning across social media channels.

 

BEST INTERNAL COMMUNICATIONS DURING A BRAND DEVELOPMENT PROJECT

This award recognizes the importance of effective communication with the internal audience during a brand transformation. Employees should be engaged and informed about changes in a company’s positioning or brand strategy, ensuring the changes takes place evenly throughout the organization.

BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROJECT

This award is for the best execution of developments to or rebrand of an organization. The coordinated rollout of a change helps to ensure a new identity has maximum impact on audiences

BEST LOCALIZATION OF AN INTERNATIONAL BRAND

This award benchmarks the effort of an organization at bringing a global brand to the MEA region, making it relevant to the local markets. 

BEST CREATIVE STRATEGY

This award is for the best creative, thought-out, aligned strategy behind the repositioning of a brand.

• Best creative strategy (business)
• Best creative strategy (consumer)
• Best creative strategy (corporate)

BEST BRAND EVOLUTION

This award is for the brand that best moves its identity into the future while maintaining links with the past and evolving in a clear and creative way. The best brand evolution categories are as follows:

• Best brand evolution (business)
• Best brand evolution (consumer)
• Best brand evolution (corporate)

BEST STRATEGIC OR CREATIVE DEVELOPMENT OF A NEW BRAND

This award is for a new organisation that has adopted a strategic or creative approach when developing its brand in order to differentiate the company, position the business or otherwise influence perception of the brand.

BEST DEVELOPMENT OF A NEW BRAND WITHIN AN EXISTING BRAND PORTFOLIO

This category rewards companies that develop a new brand within their portfolio of brands. As well as acknowledging the strategy and development of the new brand the judges will also look to see what the development adds to the existing corporate or master brand.

BEST NAMING STRATEGY

This award honors innovation in naming. It is for the most appropriate new name for a new brand, rebrand or brand extension or where an organization can demonstrate a clear and well thought through naming strategy.

• Best naming strategy (new name)
• Best naming strategy (rename)
• Best naming strategy (naming system)

BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION

This award is for the best rebrand of an organisation following a merger with another company or the incorporation of another company into the original brand.

BEST BRAND DEVELOPMENT PROJECT TO REFLECT A CHANGE OF MISSION, VALUES OR POSITIONING

This award is for the best repositioning of an organisation to reflect a new approach to its business.

• Best brand development project to reflect a change of mission, values or positioning (business)
• Best brand development project to reflect a change of mission, values or positioning (consumer)
• Best brand development project to reflect a change of mission, values or positioning (corporate)

BEST BRAND CONSOLIDATION

This award is for the most effective alignment of individually branded elements and sub-brands of an organisation.

BEST DIGITAL TRANSFORMATION

This award is for the best rebrand across the digital and online assets of an organisation, including its websites and apps.

BEST EMPLOYER BRAND

This category recognizes organizations who understand the importance of establishing and maintaining their brand positioning and reputation as employer of choice.

BEST AUDIO BRAND

This category is for the best sonic identity developed and used by a brand across all relevant touchpoints.

BEST SONIC BRAND ACTIVATION

This category celebrates outstanding sonic activity that has effectively utilised sound and music to create powerful and memorable brand experiences across various brand activations, campaigns or experiential spaces.

BEST SONIC BRAND EVOLUTION

This category rewards brands that have successfully continued to develop, update and evolve their sonic identity to effectively resonate with their target audiences across various brand touchpoints.

BEST VISUAL IDENTITY BY SECTOR

This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector.

• Automotive
• Charity, NGO or NFP
• Education
• Energy and utilities
• Engineering and manufacturing
• Farming and agricultural
• Financial services
• FMCG 
• Food and beverage
• Healthcare and pharmaceutical
• Industrial and basic materials
• Lifestyle and wellbeing
• Oil, gas, mining and extractives 
• Professional services
• Property, construction and facilities management
• Public sector
• Retail
• Sports and leisure
• Technology, media and telecommunications
• Transport and logistics
• Travel and tourism

• Brand strategist of the year​
• Creative director of the year
• Young contender of the year*

These categories identify the most strategic, creative and innovative brand specialists, they are a celebration of those who are shaping future and current brands and provide the opportunity to show off companies that understand the importance of investing in their talent.

*To be eligible for consideration in Young contender of the year nominees must be aged 30 or under on 31 December 2024.

BEST OVERALL VISUAL IDENTITY

This award is for the best overall identity developed and used by a brand, including all visual aspects of a rebrand from logo to the typeface. You cannot enter this directly, all visual identity entries across different sectors will be automatically put forward for this award.

GRAND PRIX 

This award is for overall excellence in rebranding. You cannot enter this directly, all entries will be automatically put forward for this award.