MEA

Best Use of a Visual Property

Abu Dhabi Comedy Week and KNOW Creative

EIRA Water and Brand Lounge

Nadura and JansenHarris

Platte Island – Waldorf Astoria Seychelles and Balcony8

 

Best Brand Architecture Solution

EMSTEEL and Bellwether

Qiddiya and Brash Agency

Ministry of Municipal Rural Affairs & Housing KSA and Skyne

Yas Holding and All About Brands

 

Best Use of Copy Style or Tone of Voice

7X and Brand Lounge

Etihad Credit Bureau and Accenture Song

SITE and BOND

 

Best Brand Experience

Etihad Credit Bureau and Accenture Song

Kafu and Bellwether

Manchester City Football Club and All About Brands

MKU and Brand Lounge

Riyadh Season Cup and Interstate Creative Partners

 

Best Use of Packaging

Bustanica and KNOW Creative

EIRA Water and Brand Lounge

EMX and Brand Lounge

Hydrate Me and Gulf Advertising in Business FZLLC (ADinB)

Best Wayfinding or Signage

7X and Brand Lounge

Riyadh Airports Company (RAC)

 

Best Use of Typography

Abu Dhabi Comedy Week and KNOW Creative

Al-Qadisiyah and Gene Branding

Bustanica and KNOW Creative

SITE and BOND

 

Best Place Brand

Al-Madinah Region Development Authority and D-tales Creative Boutique

Hawar Resort by Mantis and JansenHarris

New Murabba and Brash Agency

Saudi Tourism Authority and TQ Branding

 

Best Expression of a Brand on Social Media Channels

Aljada Skatepark and Arada

Prince Mohammed Bin Salman Royal Reserve and TQ Branding

UAE School Games and Gulf Advertising in Business FZLLC (ADinB)

Best Internal Communications During a Brand Development Project

EMSTEEL and Bellwether

Ethara and Acorn Strategy

OQBi and Skyne

U by Emaar and Karak

 

Best Implementation of a Brand Development Project

Department of Community Development (DCD) – Numou and Gulf Advertising in Business FZLLC (ADinB)

Etihad Credit Bureau and Accenture Song

VIM EV and Recollect Studios

Best Localization of an International Brand

Georgetown University and Skyne

PepsiCo – Chipsy

Best Creative Strategy (Business)

Al-Qadisiyah and Gene Branding

Central Testing Lab (CTL) and Viola Communications

Saudi Halal Center and Gene Branding

SITE and BOND

 

Best Creative Strategy (Consumer)

Bustanica and KNOW Creative

Hawar Resort by Mantis and JansenHarris

High Mark Distillery and Rogue

Kafu and Bellwether

Mokha 1450 and Rogue

 

Best Creative Strategy (Corporate)

7X and Brand Lounge

EMSTEEL and Bellwether

Havelock One and Rogue

 

Best Brand Evolution (Business)

Central Testing Lab (CTL) and Viola Communications

Etihad Credit Bureau and Accenture Song

Gathern and Gene Branding

SITE and BOND

United Insurance Company and Limefish Design

 

Best Brand Evolution (Consumer)

Al Shifa Honey and Skyne

Bustanica and KNOW Creative

High Mark Distillery and Rogue

Mokha 1450 and Rogue

U by Emaar and Karak

 

Best Brand Evolution (Corporate)

7X and Brand Lounge

General Organization of Social Insurance and TQ Branding

Hadef & Partners and Siegel+Gale

TransMedia Dynamics and OMNI Creative Agency

 

Best Strategic or Creative Development of a New Brand

EMX and Brand Lounge

Kafu and Bellwether

MURU – Waldorf Astoria Doha and Balcony8

Platte Island – Waldorf Astoria Seychelles and Balcony8

XRG and All About Brands

 

Best Development of a New Brand within an Existing Brand Portfolio

EMX and Brand Lounge

Human Resources and Social Development and Zan Agency

Kafu and Bellwether

Saudi Tourism Authority (Saudi Red Sea) and TQ Branding

Standard Housing Development Authority and Skyne

 

Best Naming Strategy

7X and Brand Lounge

Department of Community Development (DCD) and Gulf Advertising in Business FZLLC (ADinB)

Kafu and Bellwether

ROSHN Group – Warefa and VML

XRG and All About Brands

 

 

Best Corporate Rebrand Following a Merger or Acquisition

CWB and Gulf Capital with Kinetic

EMSTEEL and Bellwether

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Business)

Central Testing Lab (CTL) and Viola Communications

Etihad Credit Bureau and Accenture Song

SITE and BOND

Yas Holding and All About Brands

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Consumer)

Camelicious and Skyne

Saudi Tourism Authority and TQ Branding

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Corporate)

7X and Brand Lounge

EMSTEEL and Bellwether

Modon and All About Brands

Reso and Industry Partners Limited

Best Brand Consolidation

EMSTEEL and Bellwether

Reza and Brash Agency

 

Best Digital Transformation

7X and Brand Lounge

EIRA Water and Brand Lounge

Etihad Credit Bureau and Accenture Song

General Organization of Social Insurance and TQ Branding

Reso and Industry Partners Limited

Best Audio Brand

BSF and MassiveMusic

Dubai Racing Club and WithFeeling

ROSHN Group

Talabat and why do birds and DE FALCON

Your Bazaar and WithFeeling

 

Best Sonic Brand Activation

Festival City DCFM and Ahmad Haffar

Platte Island – Waldorf Astoria Seychelles and Balcony8

Sound Affects and Sixième Son

Talabat and why do birds and DE FALCON

 Best Sonic Brand Evolution

AROYA Cruises and MassiveMusic

Saudia and amp GmbH

Best Visual Identity by a Charity, NGO or NFP

Art of Heritage and Zan Agency

Saudi Halal Centre and Gene Branding

 

Best Visual Identity from the Education Sector

OIE and OHI Leo Burnett

Numu and Yellow

 

Best Visual Identity from the Energy and Utilities Sector

OQEP and OHI Leo Burnett

XRG and All About Brands

 

Best Visual Identity from the Farming and Agricultural Sector

Central Testing Lab (CTL) and Viola Communications

Meliha Dairy and Skyne

Silal and All About Brands – Innovation Oasis

 

Best Visual Identity from the Financial Services Sector

Abu Dhabi Investment Council and All About Brands

BFI Bank and Agencia Identidadi

Etihad Credit Bureau and Accenture Song

Kafu and Bellwether

 

Best Visual Identity from the FMCG Sector

Al Shifa Honey and Skyne

Bustanica and KNOW Creative

EIRA Water and Brand Lounge

Nadura and JansenHarris

 

Best Visual Identity from the Food and Beverage Sector

EIRA Water and Brand Lounge

Menu Mechanics and Kook

Mokha 1450 and Rogue

MURU – Waldorf Astoria Doha and Balcony8

Souk Nook and JansenHarris

 

Best Visual Identity from the Healthcare and Pharmaceutical Sector

Ovasave and Yellow

Reza and Brash Agency

The Department of Health Abu Dhabi with Abu Dhabi Health Data Services and M&C Saatchi Consulting

 

Best Visual Identity from the Industrial, Extractives and Basic Materials Sector

EMSTEEL and Bellwether

MS Metals and Skyne

OQBi and Skyne

 

Best Visual Identity from the Lifestyle and Wellbeing Sector

Abu Dhabi Comedy Week and KNOW Creative

Anat and Mr.Studio Co.

Department of Community Development (DCD) – Nabdh and Gulf Advertising in Business FZLLC (ADinB)

Tulah and Brash Agency

Best Visual Identity from the Professional Services Sector

Central Testing Lab (CTL) and Viola Communications

Female Talent Agency (FTA) and Airborne Studio

Growdash and Acorn Strategy

Reso and Industry Partners Limited

 

Best Visual Identity from the Property, Construction and Facilities Management Sector

Arisha Terraces and Skyne

Douglas OHI and OHI Leo Burnett

New Murabba and Brash Agency

 

Best Visual Identity from the Public Sector

7X and Brand Lounge

Central Testing Lab (CTL) and Viola Communications

General Organization of Social Insurance and TQ Branding

Saudi Manuscripts Exhibition and Shaddah Design Studio

The Culture House and Zan Agency

 

Best Visual Identity from the Retail Sector

Boshies and Kook

The Galleria Mall and Balcony8

Voieur and Brand Lounge

 

Best Visual Identity from the Sports and Leisure Sector

Al-Qadisiyah and Gene Branding

Aljada Skatepark and Arada

UAE School Games and Gulf Advertising in Business FZLLC (ADinB)

 

Best Visual Identity from the Technology, Media and Telecommunications Sector

Avance Metering and OMNI Creative Agency

Etihad Credit Bureau and Accenture Song

SITE and BOND

 

Best Visual Identity from the Transport and Logistics Sector

7X and Brand Lounge

EMX and Brand Lounge

Folk Maritime and TQ Branding

Martistel and Shuka

Riyadh Air and PriestmanGoode

 

Best Visual Identity from the Travel and Tourism Sector

AUH and JansenHarris

Gathern and Gene Branding

Hawar Resort by Mantis and JansenHarris

Saudi Tourism Authority and TQ Branding

The winners will be announced at a very special awards ceremony on 8 May 2025, at Mandarin Oriental Jumeirah Beach.

There is no shortlist for the Best Overall Visual Identity and Grand Prix. Everyone shortlisted is eligible and the winners will be announced at a very special awards ceremony on 8 May 2025, at Mandarin Oriental Jumeirah Beach.