North America

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS NORTH AMERICA 2016:

 

CONTENT

Best use of a visual property

Gold - Pearson and Together Design

Silver - LREI and Thackway McCord

Bronze - Brar’s and Jump Branding & Design Inc

Highly commended - Procter & Gamble, Bounty and Interbrand

 

Best use of copy style/tone of voice

Gold - Tupperware and FutureBrand

Silver - Wild Turkey, Gruppo Campari and The Gild

Highly commended - Perry World House at the University of Pennsylvania and MerchantCantos

 

Best use of packaging

Gold - Keurig Green Mountain and Interbrand

Silver - Capo Capo and Concrete

Bronze - Blue Apron and Siegel+Gale

Bronze - Universal Audio and CBA

 

Best brand experience

Silver - The Limited and FITCH

Highly commended - Häagen-Dazs and CBA

 

Best wayfinding or signage

Gold - Whitney Museum of American Art and Entro Communications

Silver - Perry World House at the University of Pennsylvania and MerchantCantos

Bronze - Lucky California and Shook Kelley

 

Best use of audio brand

Gold – Huggies, Sixième Son and Ogilvy

 

Best use of typography

Silver - Eastwick and McMillan

 

PROCESS

Best internal communication during a brand development project

Gold - Tupperware and Future Brand

Silver - Pearson and Together Design

 

Best implementation of a brand development project

Gold - LREI and Thackway McCord

 

Best implementation of a brand development project across multiple markets

Gold - SeaLand

 

STRATEGY

Best naming strategy

Gold - Givergy and Living Group

Bronze - Vizient and FutureBrand

 

Best creative strategy

Gold - Tupperware and FutureBrand

Silver - nThrive, Inc. and Aloft Group, Inc.

Bronze - Principal and Lippincott

Bronze - WE Communications and Salt Branding

Highly commended - Orrick and Living Group

 

Best brand evolution

Gold - Pearson and Together Design

Silver - Breaking Ground and Siegelvision

Silver - Tupperware and FutureBrand

Bronze - The Trustees and Minelli, Inc.

Bronze - Wild Turkey, Gruppo Campari and The Gild

Highly commended - Signia

Highly commended - The Limited and FITCH

 

Best strategic/creative development of a new brand

Gold - JackRabbit and Lippincott

Gold - Purina Beyond and CBA

Silver - Basil Box and Jump Branding & Design Inc

Silver - Oros Apparel and Interbrand

Bronze - Ori and fuseproject

Highly commended - 500 Capp Street Foundation and fuseproject

 

TYPE

Best corporate rebrand following a merger or an acquisition

Gold - nThrive, Inc. and Aloft Group, Inc.

Silver - Vizient and FutureBrand

Bronze - Scholle IPN

Highly commended - Hewlett Packard Enterprise and Siegel+Gale

 

Best brand development project to reflect changed mission/values/positioning

Gold - Givergy and Living Group

Silver - Viant and fuseproject

Bronze - Ashurst and Living Group

Highly commended - Brar’s and Jump Branding & Design Inc

Highly commended - Orrick and Living Group

 

Best brand consolidation

Gold - Ashurst and Living Group

 

Best rebrand of a digital property

Silver - Orrick and Living Group

 

SECTOR

Best visual identity from sector

Charity/NGO/not for profit

Gold - Heritage of Pride and FutureBrand

Silver - Run for America and The Partners (New York)

Bronze - Avenues for Justice and Brand Union

Highly commended - The Center for Discovery and Brand Union

 

Education

Gold - Pearson and Together Design

Silver – LREI and Thackway McCord

Bronze - Perry World House at the University of Pennsylvania and MerchantCantos

 

Financial services

Gold - CFM and Living Group

Bronze - Principal and Lippincott

 

Healthcare and pharmaceutical

Gold - nThrive, Inc. and Aloft Group, Inc.

Silver - Vizient and FutureBrand

 

Professional services

Gold - WE Communications and Salt Branding

Silver - Orrick and Living Group

Bronze - Ashurst and Living Group

 

Retail

Gold - JackRabbit and Lippincott

Silver - Ashley Furniture HomeStore and Interbrand

Bronze - Bite Beauty Amuse Bouche and Concrete

Bronze - Capo Capo and Concrete

Highly commended - Mountain equipment Co-op and Concrete

 

Travel and leisure

Gold - Taos Ski Valley and Origin Design & Communications Ltd

 

Industrial/basic materials

Gold - Scholle IPN

 

Technology, media and telecommunications

Gold - Givergy and Living Group

Bronze - Hewlett Packard Enterprise and Siegel+Gale

 

 

Best overall visual identity

Winner – Pearson and Together Design

 

Grand Prix

Winner – Tupperware and FutureBrand