North America

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS NORTH AMERICA 2017:

 

CONTENT

Best use of a visual property

Gold – LCH and 8 Point Studio

Silver – Saint James USA and Creative Capital New York

Bronze – Constellation Brands - Beer Division and Interbrand

 

Best brand architecture solution

Gold – nThrive and Brandigo

Silver – Dell and Brand Union

Bronze – Adient and FutureBrand

 

Best use of copy style/tone of voice

Gold – Zenni and Salt Branding

Silver – Corvias and FutureBrand

Bronze – City of Mississauga

 

Best brand experience

Gold – Ford Motor Company and FITCH, Framestore, GTB and VML

Silver – Purina® Beyond® and CBA North America

Bronze – Adient and FutureBrand

Bronze – Mizuho Americas and Siegel+Gale

Highly commended – Humber College and Entro Communications

 

Best use of packaging

Gold – RB and 121

Silver – John B. Sanfilippo & Son and Damen Jackson

Silver – LVMH and Interbrand

Bronze – Purina® Beyond® and CBA North America

Highly commended – Häagen-Dazs and CBA North America

 

Best wayfinding or signage

Gold - The 2017 JUNO Awards Host Committee and McMillan

 

Best use of audio branding

Silver - ONMO and Brand Union

 

Best use of typography

Gold – Dell and Brand Union

Silver – The 2017 JUNO Awards Host Committee and McMillan

Bronze – Cadillac and FutureBrand

Highly Commended – Vium and Branditecture

 

PROCESS

Best internal communications during a brand development project

Gold - National Council of Teachers of English and Brains on Fire

Silver - Adient and FutureBrand

 

Best implementation of a brand development project

Gold – Adient and FutureBrand

Silver – Zenni and Salt Branding

Highly Commended – General Mills and CBX

 

Best implementation of a brand development project across multiple markets

Gold - Adient and FutureBrand

 

Best localization of an international brand

Gold - Saint James USA and Creative Capital New York

Silver - Volevatch and Creative Capital New York

 

STRATEGY

Best creative strategy

Gold – Saint James USA and Creative Capital New York

Silver – ONMO and Brand Union

Silver – Zenni and Salt Branding

Bronze – Volevatch and Creative Capital New York

Highly commended – Adient and FutureBrand

Highly commended – Cowen and Thackway McCord

Highly commended – Genesys and Landor

 

Best brand evolution

Gold - A+E Networks and DixonBaxi

Silver – Nielsen

Silver – Saint James USA and Creative Capital New York

Bronze – Octagon and FutureBrand

Highly commended – Driscoll’s and Pearlfisher

Highly commended – InfinityQS International and Refactored

 

Best strategic/creative development of a new brand

Gold – EyeJust and Brand Union

Silver – Zenni and Salt Branding

Bronze – Adient and FutureBrand

Bronze – Vium and Branditecture

Highly commended – Cowen and Thackway McCord

 

Best development of a new brand within an existing brand portfolio

Gold - GivGo and Living Group

Bronze - Alouette and CBA North America

 

Best naming strategy

Gold – ONMO and Brand Union

Silver – Cadillac and FutureBrand

Bronze – GivGo and Living Group

 

TYPE

Best corporate rebrand following a merger or an acquisition

Gold - Dell and Brand Union

 

Best brand development project to reflect changed mission/values/positioning

Gold – Zenni and Salt Branding

Silver – LCH and 8 Point Studio

Silver – Tyson Foods and Brand Union

Bronze – Nielsen

 

Best rebrand of a digital property

Gold – InfinityQS International and Refactored

Silver – Zenni and Salt Branding

 

SECTOR

Best visual identity in the charity/NGO/non-profit sector

Silver - British Benevolent Society and CBA North America

 

Best visual identity in the education sector

Gold - Kentucky College of Art + Design and Bullhorn Creative

 

Best visual identity in the engineering and manufacturing sector

Gold - Adient and FutureBrand

Silver - Volevatch and Creative Capital New York

 

Best visual identity in the fast-moving consumer goods sector

Gold - General Mills and CBX

 

Best visual identity in the financial services sector

Gold – Cowen and Thackway McCord

Silver – LCH and 8 Point Studio

Bronze – Sentry and FutureBrand

 

Best visual identity in the food and beverage sector

Gold - Tyson Foods and Brand Union

Silver - Niemann Food, Inc. and Shook Kelley

                               

Best visual identity in the professional services sector

Gold - Octagon and FutureBrand

Silver - JoTo PR

 

Best visual identity in the retail sector

Gold – Electro and Interbrand

Silver – Saint James USA and Creative Capital New York

Bronze – Zenni and Salt Branding

 

Best visual identity in the technology, media and telecommunications sector

Gold – ONMO and Brand Union

Silver – Nielsen

Bronze – GivGo and Living Group

Bronze – McAfee and Solid Branding

Highly commended - Genesys and Landor

 

Best overall visual identity

Winner – ONMO and Brand Union

 

Grand prix          

Winner – A+E Networks and DixonBaxi