North America

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS NORTH AMERICA 2020:

 

CONTENT

Best use of a visual property

Gold – Thrivent Financial and Prophet

Silver – Dianomi and Living

Bronze – Acertitude and Brandpie

Bronze – Celestial Seasonings and CBX

Bronze – Project Management Institute and Superunion

Highly commended – Mighty Healthy and CBX

Best brand architecture solution

Gold – Purina Mills and CBX

Silver – Project Management Institute and Superunion

 

Best use of copy style or tone of voice

Gold – Move United and Superunion

Silver – Thrivent Financial and Prophet

Bronze – Bromley's For Men and CBX

 

Best brand experience

Gold – Chicago Bears and HOK

Silver – Save Mart and Shook Kelley

 

Best use of packaging

Gold – Tangible Play and Pearlfisher

Silver – General Mills and Pearlfisher

Silver – Land O’ Lakes and CBX

Bronze – Seedlip and Pearlfisher

Highly commended – Clorox and CBX

Highly commended – Live Real Farms and CBX

 

Best wayfinding or signage

Gold – State of Colorado and ArtHouse Design

 

Best use of audio brand

Gold – Deloitte Touche Tohmatsu Limited. and amp

Silver – USA TODAY and Audio UX

Bronze – Noggin and Audio UX

Bronze – USAA and Sixième Son USA

Highly commended – what3words and Audio UX

 

Best use of typography

Gold – United Community Schools and Ultravirgo

Silver – Move United and Superunion

Bronze – Wheatley Ranch and Designhouse

Highly commended – Dianomi and Living

Highly commended – General Mills and Pearlfisher

 

PROCESS

Best implementation of a brand development project

Gold – MetLife and Prophet

Silver – L3Harris and Thackway McCord

Bronze– Ayming and Kimpton Creative

 

Best internal communication during a brand development project

Gold – Project Management Institute and Superunion

 

STRATEGY

Best creative strategy

Gold – Move United and Superunion

Silver – Project Management Institute and Superunion

Bronze – Hello Bello and Brains On Fire

Highly commended – Littler and DeSantis Breindel

Highly commended – Los Angeles Chamber Orchestra and Brandpie

 

Best brand evolution

Gold – ASSA ABLOY / Yale and GW+Co

Silver – Land O’ Lakes and CBX

Bronze – General Mills and Pearlfisher

Bronze – Thornton Tomasetti and DeSantis Breindel

Highly commended – Thrivent Financial and Prophet

 

Best strategic or creative development of a new brand

Gold – Hello Bello and Brains On Fire

Silver – Move United and Superunion

Bronze – Happy Little Plants and CBX

Highly commended – Vicinity Energy and DeSantis Breindel

 

Best development of a new brand within an existing brand portfolio

Gold – Mastercard ID and Tenet Partners

Silver – Applegate Well Carved and CBX

Bronze – Wakefern Food Corporation and Pearlfisher

Highly commended – Choice Hotels and Labbrand

 

Best naming strategy

Gold – Onto and Thackway McCord

Silver – Move United and Superunion

Bronze – Choice Hotels and Labbrand

Bronze – Stanford Global Health and Catchword Branding

 

TYPE

Best corporate rebrand following a merger or acquisition

Gold – Move United and Superunion

Gold – Onto and Thackway McCord

Silver – L3Harris and Thackway McCord

Silver – Quaker Houghton and DeSantis Breindel

Bronze – Voyant Beauty and 50,000feet

 

Best brand development project to reflect changed mission, values or positioning         

Gold – ASSA ABLOY / Yale and GW+Co

Silver – Project Management Institute and Superunion

Bronze – Dianomi and Living

Bronze – Scholle IPN with Bl_nk Studio, Kim Mannes Abbott and S Group

Highly commended – iMerit and Sköna Advertising

Highly commended – Five Lakes and Solid Branding

 

Best brand consolidation

Gold – Purina Mills and CBX

 

Best rebrand of a digital property

Gold – Dianomi and Living

 

SECTOR

Best visual identity by a charity, NGO or not-for-profit

Gold – Move United and Superunion

Silver – United Community Schools and Ultravirgo

Bronze – Safety & Health For All and Ultravirgo

Highly commended – Los Angeles Chamber Orchestra and Brandpie

 

Best visual identity from the engineering and manufacturing sector       

Gold – ASSA ABLOY / Yale and GW+Co

Silver – Onto and Thackway McCord

Bronze – Scholle IPN with Bl_nk Studio, Kim Mannes Abbott and S Group

 

Best visual identity from the financial services sector

Gold – Thrivent Financial and Prophet

Silver – Katapult and Monigle

Bronze – BBVA and 50,000feet

Bronze – The Provident Bank and Solid Branding

 

Best visual identity from the food and beverage sector

Gold – Seedlip and Pearlfisher

Silver – Celestial Seasonings and CBX

Bronze – Sonic Drive-In and ChangeUp

Bronze – Straus Family Creamery

 

Best visual identity from the healthcare and pharmaceuticals sector      

Gold – Beth Israel Lahey Health and Uffindell

Silver – Five Lakes and Solid Branding

Silver – Merck and Coley Porter Bell

 

Best visual identity from the industrial and basic materials sector

Gold – IFF and Monigle                 

 

Best visual identity from the lifestyle and wellbeing sector

Gold – Mighty Healthy and CBX

         

Best visual identity from the professional services sector

Gold – Project Management Institute and Superunion

Silver – Cella and Monigle

Bronze – Acertitude and Brandpie

 

Best visual identity from the retail sector

Silver – Wakefern Food Corporation and Pearlfisher

 

Best visual identity from the sports, travel, leisure and tourism sector

Gold – Monumental Sports and Entertainment and Brandpie

 

Best visual identity from the technology, media and telecommunications sector             

Gold – Dianomi and Living           

 

Best overall visual identity

Winner – Move United and Superunion

 

Grand prix

Winner - ASSA ABLOY / Yale and GW+Co