North America

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS NORTH AMERICA 2021:

CONTENT

Best use of visual property

Gold - Hausfeld and Living Group

Silver - Truist and Interbrand

Bronze - Matter and Interbrand

Bronze - NielsenIQ and Interbrand

Highly commended - Quest Diagnostics and Monigle

 

Best brand architecture solution

Gold - Epicor and Together Design

Silver - AmeriCorps and Brandpie

Bronze - Matrix Medical Network and Brandpie

Bronze - Publicis Sapient

Highly commended - Colgate-Palmolive: Palmolive and Clarkmcdowall

Highly commended - Mars Wrigley Nutro and Clarkmcdowall

 

Best use of copy style or tone of voice

Gold - Control Techniques and GW+Co

 

Best brand experience

Gold - Topgolf Entertainment Group and Rovio Entertainment

Silver - PepsiCo Design & Innovation - MTN DEW Cookbook

Bronze - Mars Retail Group and Landor & Fitch

Highly commended - BlackRock VIS and Turner Duckworth

Highly commended - Casey's and Interbrand

Highly commended - Quest Diagnostics and Monigle

 

Best use of packaging

Gold - McDonald’s and Pearlfisher

Silver - Casey's and Interbrand

Silver - SoGood Saké and Pearlfisher

Bronze - Tecate ALTA and Pearlfisher

Highly commended - Appleton Estate Rum and Superunion

Highly commended - Heineken and Elmwood

Highly commended - Revea and ChangeUp

 

Best wayfinding or signage

Gold - California Polytechnic State University and DLR Group

Bronze - Freson Bros. Market and Shook Kelley

 

Best use of audio branding

Gold - History Channel / A&E Networks and Sonic Lens

Silver - Sparkling Ice with Hawkeye and Sixième Son

 

Best use of typography

Gold - Connectivity Standards Alliance and Interbrand

Gold - Standard Chartered and Lippincott

Silver - Microsoft and Monigle

Bronze - Casey's and Interbrand

Highly commended - Jimmy John’s and ChangeUp

Highly commended - Truist and Interbrand

 

PROCESS

 

Best internal communications during a brand development project

Gold - Hausfeld and Living Group

Silver - AmeriCorps and Brandpie

 

STRATEGY

 

Best creative strategy

Gold - Fifth Season and Spectacle Strategy

Gold - Purple and Landor & Fitch

Silver - McDonald’s and Pearlfisher

Bronze - AmeriCorps and Brandpie

Highly commended - Creo and Brandpie

Highly commended - Datacolor and BrandTuitive

Highly commended - Epicor and Together Design

 

Best brand evolution

Gold - AmeriCorps and Brandpie

Silver - Ayming and Kimpton Creative

Silver - Purple and Landor & Fitch

Bronze - Casey's and Interbrand

Bronze - Epicor and Together Design

Bronze - Standard Chartered and Lippincott

Highly commended - HST Pathways and McMillan

 

Best strategic or creative development of a new brand

Gold - SoGood Saké and Pearlfisher

Silver - Calyx and Monigle

Silver - Havas Mango and Conran Design Group

Bronze - Creo and Brandpie

Bronze - Matter and Interbrand

Highly commended - HUM and Thackway McCord

 

Best development of a new brand within an existing brand portfolio

Gold - Microsoft and Monigle

Silver - Connectivity Standards Alliance and Interbrand

Bronze - Nationwide with Coley Porter Bell and Ogilvy

Highly commended - Consider Pastures and Pearlfisher

 

Best naming strategy

Gold - Clario and Conran Design Group

Silver - Creo and Brandpie

Silver - HUM and Thackway McCord

Silver - Matter and Interbrand

Bronze - Havas Mango and Conran Design Group

Highly commended - Sylvamo and Thackway McCord

 

TYPE

 

Best corporate rebrand following a merger or acquisition

Gold - HALO and DeSantis Breindel

Silver - Truist and Interbrand

Bronze - Bristol Myers Squibb and Siegel+Gale

Bronze - LSEG and Interbrand

Bronze - Luminis Health and Monigle

Highly commended - ASC Engineered Solutions and Tenet Partners

Highly commended - Viatris and Conran Design Group

 

Best brand development project to reflect changed mission, values or positioning

Gold - J.M. Smucker Company and CBX

Silver - Control Techniques and GW+Co

Silver - Epicor and Together Design

Bronze - Connectivity Standards Alliance and Interbrand

Bronze - Partners and Living Group

Highly commended - LPL Financial and DeSantis Breindel

Highly commended - Quest Diagnostics and Monigle

 

Best brand consolidation

Gold - Casey's and Interbrand

Silver - Epicor and Together Design

 

Best rebrand of a digital property

Silver - Hausfeld and Living Group

Bronze - Epicor and Together Design

 

SECTOR

 

Best visual identity by a charity, NGO or NFP

Gold - Ocean Generation and Pearlfisher

Silver - Quest Diagnostics and Monigle

Bronze - AmeriCorps and Brandpie

Bronze - Partners and Living Group

Highly commended - Crossroads Health and Onyx Creative

Highly commended - Woods Hole Oceanographic Institution and Marquis Design

 

Best visual identity from the education sector

Silver - KinderCare and Design Bridge New York

 

Best visual identity from the engineering and manufacturing sector

Gold - Optimas and Paragraphs LLC

Silver - Control Techniques and GW+Co

Bronze - Stratus Unlimited and Monigle

Highly commended - Sylvamo and Thackway McCord

 

Best visual identity from the farming and agriculture sector

Gold - Fifth Season and Spectacle Strategy

 

Best visual identity from the financial services sector

Gold - HUM and Thackway McCord

Silver - Budgyt and The Kamelion Group

Bronze - Jackson Financial and Prophet

 

Best visual identity from the food and beverage sector

Gold - Captain Pabst and Design Bridge New York

Gold - SoGood Saké and Pearlfisher

Silver - PepsiCo Design & Innovation – Driftwell

Bronze - New Holland Brewing Co. and Design Bridge New York

Highly commended - Appleton Estate Rum and Superunion

Highly commended - PepsiCo Design & Innovation – Doritos CyberPunk 2077 Activation

Highly commended - PepsiCo Design & Innovation – Flavor Drop Shop Blazin Buffalo Ranch

 

Best visual identity from the healthcare and pharmaceuticals sector

Gold - K-Y and Design Bridge New York

Silver - Bristol Myers Squibb and Siegel+Gale

Silver - Calyx and Monigle

Bronze - Luminis Health and Monigle

Highly commended - Matrix Medical Network and Brandpie

 

Best visual identity from the industrial and basic materials sector

Gold - Creo and Brandpie

Silver - ASC Engineered Solutions and Tenet Partners

Bronze - Datacolor and BrandTuitive

 

Best visual identity from the lifestyle and wellness sector

Gold - Hum by Colgate and Pearlfisher

Silver - Elaluz and Pearlfisher

Highly commended - Madison James and BrandTuitive

 

Best visual identity from the professional services sector

Gold - Hausfeld and Living Group

Silver - Amwins and Monigle

 

Best visual identity from the sports, travel, leisure and tourism sector

Silver – Hilton and Landor & Fitch

 

Best visual identity from the technology, media and telecommunications sector

Gold - Centrilogic and Monigle

Silver - Epicor and Together Design

 

Best overall visual identity

Winner - K-Y and Design Bridge New York

 

Grand prix

Winner - SoGood Saké and Pearlfisher