North America

Many congratulations to the wonderful winners of the Transform Awards North America 2024

Best use of a visual property

Gold – LEGO and Interbrand

Gold – Tupperware and Landor

Silver – Gatorade and Work & Co

Bronze – 10 Bryant and Starfish Co.

Bronze – Microsoft Brand Team and Sterling Brands

Best brand architecture solution

Gold – Nidec and GW+Co

Silver – Fairtrade International and Tenet Partners

Bronze – AdsWizz and Fazer

Bronze – Tim Hortons and Taxi Studio

Best use of copy style or tone of voice

Gold – MN8 and Thackway McCord

Silver – Microsoft Brand Team and Koto Studio

Silver – Moody’s and Interbrand

Bronze – Chartis and Brandpie

Bronze – Hotel Nikko and London : Los Angeles

Best brand experience

Gold – Northgate González Market and Shook Kelley

Gold – Puma and SGK

Silver – Great Wolf Resorts and BRC Imagination Arts

Silver – PGA TOUR and Work & Co

Bronze – Brown Forman and Emirates Leisure Retail with Zebra

Best use of typography

Gold – LEGO – LEGO BRICK PRO and Interbrand

Silver – West Loop Community Organization (WLCO) and Landor

Bronze – LEGO – LEGO TYPEWELL and Interbrand

Best place brand

Gold – Town of Telluride and Monigle

Silver – Meatpacking District and Base Design

Best expression of a brand on social media channels

Silver – Moody's and DEPT®

Bronze – CFA Institute Research and Policy Center and RooneyPartners

Bronze – Goldman Sachs Advisor Solutions and Prophecy

Best internal communications during a brand development project

Gold – Moody’s and Interbrand

Silver – EMC Insurance and Tenet Partners

Silver – High Liner Foods and WMH&I

Best implementation of a brand development project

Gold – West Loop Community Organization (WLCO) and Landor

Silver – Colgate-Palmolive

Bronze – Cencora and MetaDesign GmbH

Bronze – Kellanova and Brunswick Group

Best localization of an international brand

Silver – XCMG Construction Machinery Co., Ltd. and LABBRAND

Bronze – PepsiCo – Pepsi HBU Culture Can

Best creative strategy (business)

Gold – PartnerCentric and Fazer

Silver – 10 Bryant and Starfish Co.

Bronze – AdsWizz and Fazer

Bronze – Canon Medical Systems USA, Inc. and Tenet Partners

Bronze – Chartis and Brandpie

Best creative strategy (consumer)

Gold – Colgate-Palmolive

Silver – Tupperware and Landor

Bronze – Orolay and Starfish Co.

Best creative strategy (corporate)

Gold – Moody’s and Interbrand

Gold – Onity and Thackway McCord

Silver – Lincoln Property Company and Prophecy

Bronze – Leidos and IMP

Best brand evolution (business)

Gold ­– Paysafe

Silver – Cadiz and Sustena, a Pariveda Company

Silver – Talent Solutions and we-do-co

Bronze – ConvenientMD and BRIGADE

Bronze – Relevate Power and Brandpie

Highly commended – Bayer and HLK

Best brand evolution (consumer)

Gold – LEGO and Interbrand

Gold – Tupperware and Landor

Silver – DigiKey and Lippincott

Silver – PepsiCo – Pepsi Global Redesign

Bronze – Colgate-Palmolive

Bronze – Concacaf and WildPigs

Bronze – Vital Essentials and Skidmore studio

Best brand evolution (corporate)

Gold – Bombardier and Lippincott

Silver – Kellanova and Brunswick Group

Silver – Miebach and DeSantis Breindel

Bronze – Cencora and MetaDesign GmbH

Bronze – Moody’s and Interbrand

Highly commended – Health Care Service Corporation and Design Bridge and Partners

Best strategic or creative development of a new brand

Gold – BKKB Ventures and London : Los Angeles

Silver – Aptia and Living Group

Bronze – 10 Bryant and Starfish Co.

Bronze – Flashlyte and Landor

Bronze – MN8 and Thackway McCord

Highly commended – Arcadium Lithium and Teneo

Best development of a new brand within an existing brand portfolio

Gold – Outshift by Cisco and WANT Branding

Silver – Michigan State Dept of Health Sciences with MSU Health Care and Monigle

Best naming strategy (new name)

Gold – Human Rights Campaign (HRC) and Landor

Silver – Nexxen and Starfish Co.

Bronze – &Partners and HLK

Bronze – Aptia and Living Group

Highly commended – MN8 and Thackway McCord

Best naming strategy (rename)

Silver – Onity and Thackway McCord

Bronze – Lumenalta and Fazer

Best naming strategy (naming system)

Gold – Cisco and Northbound

Best corporate rebrand following a merger or acquisition

Gold – Nexxen and Starfish Co.

Silver – Ollion and Matchstic

Bronze – AdsWizz and Fazer

Bronze – R1 RCM and DeSantis Breindel

Highly commended – Arq and WANT Branding

Best brand development project to reflect a change of mission, values or positioning

Gold – West Loop Community Organization (WLCO) and Landor

Silver – Kellanova and Brunswick Group

Silver – Simply Good Foods and CBX

Bronze – Gener8 and Sustena, a Pariveda Company

Bronze – Microsoft Brand Team and Design Studio

Best brand consolidation

Gold – LEGO and Interbrand

Silver – Bayer and HLK

Silver – SmartBear

Best rebrand of a digital property

Gold – West Loop Community Organization (WLCO) and Landor

Silver – Schulte Roth & Zabel and Agenda with RubyLaw

Bronze – BNP Paribas Open and Work & Co

Bronze – Cosette/Vyleesi and Starfish Co.

Highly commended – Reddit and Pentagram

Best employer brand

Gold – Microsoft Brand Team

Silver – Udemy and PINK SQUID LTD

Bronze ­– Border States and Joe Smith

Best audio brand

Gold – Corona (Global) and Made Music Studio

Silver – IBM and Antfood

Silver – Instacart and Antfood

Bronze – ATB and Sonic Lens

Bronze – Compassion International and Sixième Son – A unique sound for a good cause

Bronze – General Mills / Cinnamon Toast Crunch™ and Made Music Studio

Best sonic brand evolution

Gold – TRESemmé and Big Sync Music Ltd

Bronze – ATB and Sonic Lens

Best use of packaging (glass)

Silver – J.P. Wiser’s / Pernod Ricard and JDO Global

Best use of packaging (print and card)

Gold – BKKB Ventures and London : Los Angeles

Silver – Colgate-Palmolive

Best use of packaging (other)

Gold – Dove VitaminCare+ / Unilever and JDO Global

Gold – El Jimador and Nominee

Silver – PepsiCo – Doritos Solid Black 2023

Bronze – Cucina Moderna / Mizkan and JDO Global

Bronze – PepsiCo – Doritos Pride All Year

Best use of packaging (limited edition)

Gold – Absolut Mosaik / Pernod Ricard and JDO Global

Silver – PepsiCo – Lays Dungeons and Dragons

Bronze – PepsiCo – Pepsi HBU Culture Can

Highly commended – PepsiCo – Smartfood Valentines Day Influencer Kit

Best use of sustainable packaging

Gold – PepsiCo – Frito Lay Super Bowl LVII Compostable Bags 2023

Best visual identity by a charity, NGO or NFP

Gold – West Loop Community Organization (WLCO) and Landor

Silver – American Library Association (ALA) and Landor

Bronze – Ford Foundation and Hyperakt

Bronze – The New York Community Trust and Hyperakt

Bronze – United Nations and Burson

Best visual identity from the education sector

Gold – Learn Fresh, EcoTour and Nominee

Silver – Beating the Odds and Agenda

Best visual identity from the energy and utilities sector

Gold – Cadiz and Sustena, a Pariveda Company

Gold – Relevate Power and Brandpie

Silver – Arcadium Lithium and Teneo

Bronze – LS Power and Prophecy

Bronze – MN8 and Thackway McCord

Best visual identity from the engineering and manufacturing sector

Gold – High Liner Foods and WMH&I

Silver – Gener8 and Sustena, a Pariveda Company

Bronze – ALCEA and GW+Co

Best visual identity from the farming and agricultural sector

Gold – Rain Bird and Matchstic

Silver – Bayer and HLK

Best visual identity from the financial services sector

Gold – Sola Payments and Monigle

Gold – Wisdom and A LINE Studio

Silver – Paysafe

Bronze – &Partners and HLK

Bronze – State Street and Lippincott

Highly commended – Onity and Thackway McCord

Highly commended – Tradeweb and Living Group

Best visual identity from the FMCG, food and beverage sector

Gold – Kellanova and Brunswick Group

Silver – BKKB Ventures and London : Los Angeles

Silver – Canada Dry and CBX

Bronze – El Jimador and Nominee

Bronze ­– PepsiCo – Starry Visual Identity

Best visual identity from the healthcare, pharmaceutical and wellbeing sector

Gold – Cosette/Vyleesi and Starfish Co.

Silver – ConvenientMD and BRIGADE

Silver – Health Care Service Corporation and Design Bridge and Partners

Bronze – Andrus on Hudson and Joe Smith

Bronze – R1 RCM and DeSantis Breindel

Highly commended – Vitafusion and CBX

Best visual identity from the professional services sector (advisors and consultants)

Gold – Aptia and Living Group

Gold – Tensure and Matchstic

Silver – Talent Solutions and we-do-co

Bronze – Chartis and Brandpie

Bronze – The Kaleidoscope Group and DeSantis Breindel

Highly commended – Verian and Monigle

Best visual identity from the professional services sector (legal and accountancy)

Gold – Schulte Roth & Zabel and Agenda

Silver – Kelley Drye and Living Group

Best visual identity from the property, construction and facilities management sector

Gold – Meatpacking District and Base Design

Silver – Lincoln Property Company and Prophecy

Bronze – 10 Bryant and Starfish Co.

Best visual identity from the public sector

Gold – Town of Telluride and Monigle

Best visual identity from the retail sector

Gold – LEGO and Interbrand

Silver – Vornado and Starfish Co.

Best visual identity from the sports, travel, leisure and tourism sector

Gold – USRowing and Prophecy

Silver – Hotel Nikko and London : Los Angeles

Silver – New York Golf Club and Landor

Bronze – Casinos.com and Matchstic

Bronze – Mondee and Interbrand

Best visual identity from the technology, media and telecommunications sector

Gold – Nexxen and Starfish Co.

Silver – Leidos and IMP

Bronze – AdsWizz and Fazer

Bronze – Reddit and Pentagram

Best visual identity from the transport and logistics sector

Gold – Bombardier and Lippincott

Silver – Miebach and DeSantis Breindel

Brand strategist of the year

Winner – Julie Doughty – Landor

Finalist – Christina Frayne – SGK

Finalist – Kayla Risch – Colgate-Palmolive

Creative director of the year

Winner – Harlie Brindak – Brunswick Group

Finalist – Luis Aboyte – Landor

Finalist – Ada Mayer – Landor

Young contender of the year

Winner – Ivan Delgado – Landor

Finalist – Jalen Barr – Landor

Finalist – Noa Beatty – SGK

Best overall visual identity

Winner – LEGO and Interbrand

Grand prix

Winner – West Loop Community Organization (WLCO) and Landor