• Transform magazine
  • March 25, 2025

Top

Transform Diamond Awards

The winners

alt
alt

Best Use of a Visual Property

Diamond Winner – LEGO and Interbrand

Gold Winner – Allen's Lollies and The Edison Agency

Gold Winner – Debra and RichardsDee

Gold Winner – Emaar and Genius Loci – AT.MOSPHERE

Gold Winner – Pernod Ricard and MetaDesign China Limited

Gold Winner – Team GB and Thisaway

Gold Winner – Trojena and Landor

 

Best Brand Architecture Solution

Diamond Winner – Nidec and GW+Co

Gold Winner – GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates

Gold Winner – Minor Hotels and Interbrand

 

Best Use of Copy Style or Tone of Voice

Diamond Winner – Inner West Film Fest and Yonder Creative

Gold Winner – MN8 and Thackway McCord

Gold Winner – Oxford University Press and Baxter & Bailey – Oxford Revise

 

Best Brand Experience

Diamond Winner – Nokia and Lippincott

Gold Winner – Abu Dhabi Early Childhood Authority (ECA) and ADinB – ECD Fair

Gold Winner – International Cricket Council and WiteKite

Gold Winner – Puma and SGK

 

Best Use of Packaging

Diamond Winner – Beefeater Gin Crown Jewel and Boundless Brand Design

Gold Winner – Accor + Katara Hospitality and BOND – Vaya!

Gold Winner – BKKB Ventures and London : Los Angeles

Gold Winner – Diageo India and Butterfly Cannon

Gold Winner – Tanglin Cacao Gin and Kiilat Creative

Best Wayfinding or Signage

Diamond Winner – MTR Corporation and Landor

Gold Winner – Emaar and Genius Loci – The Dubai Mall Zabeel Extension

Gold Winner – Oval Real Estate and Common Curiosity

 

Best Use of Audio Branding

Diamond Winner – TikTok and MassiveMusic

Gold Winner – Deutsche Bahn and why do birds

Gold Winner – SANOFI “Miracle Dots” and Sixième Son

Gold Winner – Syngenta Group and why do birds

Gold Winner – TATA.ev and Landor

 

Best Use of Typography

Diamond Winner – LEGO – LEGO BRICK PRO and Interbrand

Gold Winner – ADSS and Pink Green

Gold Winner – Bathsense, by Asian Paints and Landor

 

Best Place Brand

Diamond Winner – Norfolk Coast, Protected Landscape and Lantern

Gold Winner – Expo City Dubai and Bellwether

Gold Winner – Town of Telluride and Monigle

 

Best Expression of a Brand on Social Media Channels

Diamond Winner – TikTok and MassiveMusic

Gold Winner – Seddiqi Holding and BOND

alt

Best External Stakeholder Relations During a Brand Development Project

Diamond Winner – Aston Villa and Dragon Rouge

Gold Winner – Abu Dhabi Early Childhood Authority (ECA) and ADinB – ECD Fair

 

Best Internal Communications During a Brand Development Project

Diamond Winner – Moody's and Interbrand

Gold Winner – Dubai Health and Landor

Gold Winner – NAB and Principals

Best Implementation of a Brand Development Project

Diamond Winner – Seddiqi Holding and BOND

Gold Winner – GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates

Gold Winner – Oval Real Estate and Common Curiosity

Gold Winner – West Loop Community Organization (WLCO) and Landor

 

Best localization of an international brand

Diamond Winner – Vaseline® and Lonsdale Design

Gold Winner – Safaricom Ethiopia and Landor

alt

Best Creative Strategy (Business)

Diamond Winner – Wiley-VCH and Industry

Gold Winner – PartnerCentric and Fazer

Gold Winner – Solutions+ and KNOW Creative

 

Best Creative Strategy (Consumer)

Diamond Winner – Reset, Venus Remedies and Landor

Gold Winner – Team GB and Thisaway

Gold Winner – Visit Victoria and Principals

 

Best Creative Strategy (Corporate)

Diamond Winner – Moody's and Interbrand

Gold Winner – Onity and Thackway McCord

Gold Winner – Saudia Group and Landor

Gold Winner – SLB and Brandpie

 

Best Brand Evolution (Business)

Diamond Winner – Team Global Express and Landor

Gold Winner – ADSS and Pink Green

Gold Winner – Granite Asia and Studio Everywhere

Gold Winner – Huon and the thrills ™

 

Best Brand Evolution (Consumer)

Diamond Winner – LEGO and Interbrand

Gold Winner – Grove Juice and Boxer & Co.

Gold Winner – LeShuttle and Landor

Best Brand Evolution (Corporate)

Diamond Winner – Port Of Dover and Saboteur

Gold Winner – CATRION and Brash Agency

Gold Winner – Le Redoute and Carré Noir

Gold Winner – SkyMavis and Bratus Agency

 

Best Strategic or Creative Development of a New Brand 

Diamond Winner – Designed In Saudi and Gene Branding

Gold Winner – BKKB Ventures and London : Los Angeles

Gold Winner – Health Equals and RBL Brand Agency

Gold Winner – Pernod Ricard and MetaDesign China Limited

 

Best Development of a New Brand Within an Existing Brand Portfolio

Diamond Winner – Seddiqi Holding and BOND

Gold Winner – Profi Group Romania and Touchideas

 

Best Naming Strategy

Diamond Winner – June and BrandSilver

Gold Winner – Giddam and Gene Branding

Gold Winner – Golf Australia – TeeMates and FutureBrand Australia

Gold Winner – Health Equals and RBL Brand Agency

Gold Winner – Human Rights Campaign (HRC) and Landor

Gold Winner – Masar and inovaline

Gold Winner – NIKO and Re:brand

Gold Winner – Siemens Mobility and SSBC

alt

Best Corporate Rebrand Following a Merger or Acquisition

Diamond Winner – South East Technological University with Red Dog Design Consultants and MCCP

Gold Winner – Nexxen and Starfish Co.

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning

Diamond Winner – DTDC and Landor

Gold Winner –  Autopay and BNA / Brand New Attitude

Gold Winner – CATRION and Brash Agency

Gold Winner – Huon and the thrills ™

Gold Winner – Integral and Pink Green

Gold Winner – West Loop Community Organization (WLCO) and Landor

Gold Winner – ZSL and RBL Brand Agency

Best Brand Consolidation

Diamond Winner – LEGO and Interbrand

Gold Winner – Expo City Dubai and Bellwether

Gold Winner – SLB and BrandPie

 

Best Digital Transformation

Diamond Winner – West Loop Community Organization (WLCO) and Landor

Gold Winner – Careem

Gold Winner – Leathwaite and Dusted

 

Best Employer Brand

Diamond Winner – Hilti and Tonic

Gold Winner – Microsoft

alt

Best Visual Identity by a Charity, NGO or Not-For-Profit

Diamond Winner – Theirworld and Saboteur

Gold Winner – Bush Heritage Australia and FutureBrand Australia

Gold Winner – Prince Talal bin Abdulaziz Al Saud Endowment and BOND

Gold Winner – West Loop Community Organization (WLCO) and Landor

 

Best Visual Identity from the Education Sector

Diamond Winner – South East Technologial University with Red Dog Design Consultants and MCCP

Gold Winner – Uprio and Conran Design Group

 

Best Visual Identity from the Energy and Utilities Sector

Diamond Winner – Enowa.NEOM and Landor

Gold Winner – NIKO and Re:brand

Gold Winner – Relevate Power and Brandpie

 

Best Visual Identity from the Engineering and Manufacturing Sector

Diamond Winner – High Liner Foods and WMH&I

Gold Winner – Al Futtaim and BOND

 

Best Visual Identity from the Farming and Agricultural Sector

Diamond Winner – Huon and the thrills ™

Gold Winner – Kramp and mReaction

Gold Winner – Rain bird and Matchstic

 

Best Visual Identity from the Financial Services Sector

Diamond Winner – iz app by Alinma Bank and Landor

Gold Winner – Granite Asia and Studio Everywhere

Gold Winner – Kuwait Finance House / Tam and Bellwether

Gold Winner – Marble Money and Creatik

Gold Winner – Sola Payments and Monigle

 

Best Visual Identity from the FMCG Sector

Diamond Winner – Kraft Heinz (Las Chicas) and PB Creative

Gold Winner – NAFOODS and Bratus Agency

Gold Winner – Thryve, IFFCO Plant-Based Venture and WMH&I

 

Best Visual Identity from the Food and Beverage Sector

Diamond Winner – Pernod Ricard and MetaDesign China Limited

Gold Winner – Accor + Katara Hospitality and BOND – Accoustic

Gold Winner – Freja Foods and The Collaborators

Gold Winner – Kellanova, WK Kellogg Co and Brunswick Group

Gold Winner – Kellogg's and Landor

 

Best Visual Identity from the Healthcare and Pharmaceutical Sector

Diamond Winner – WS Audiology and FutureBrand London

Gold Winner – Care Medical – Riyadh and Skyne

Gold Winner – Cosette/Vyleesi and Starfish Co.

Gold Winner – Renaiss Health and Dragon Rouge

 

Best Visual Identity from the Lifestyle and Wellbeing Sector

Diamond Winner – Dense Hair Experts and KISS Branding

Gold Winner – NLGIC National Life & General Insurance Company / Liva and Bellwether

Gold Winner – Reset, Venus Remedies and Landor

Best Visual Identity from the Oil, Gas, Mining and extractives Sector

Diamond Winner – NEOM Green Hydrogen Company and Landor

 

Best Visual Identity from the Professional Services Sector (Advisors and Consultants)

Diamond Winner – Aptia and Living Group

Gold Winner – Merwas and Tajalla Agency

Gold Winner – New North Insights and Creatik

Gold Winner – Social Soup and The Edison Agency

Gold Winner – Tensure and Matchstic

 

Best Visual Identity from the Professional Services Sector (Legal and Accountancy) 

Diamond Winner – Akin and Living Group

Gold Winner – Schulte Roth & Zabel and Agenda

 

Best Visual Identity from the Property, Construction and Facilities Management Sector

Diamond Winner – Oval Real Estate and Common Curiosity

Gold Winner – Stockland and Principals

Gold Winner – Trojena and Landor

 

Best Visual Identity from the Public Sector

Diamond Winner – Town of Telluride and Monigle

Gold Winner – Supreme Council for Motherhood and Childhood (SCMC) and Abu Dhabi Early Childhood Authority (ECA) with ADinB
Gold Winner – Transport for London, Places for London and Pentagram

 

Best Visual Identity from the Retail Sector

Diamond Winner – Seddiqi Holding and BOND

Gold Winner – LEGO and Interbrand

 

Best Visual Identity from the Sports and Leisure Sector

Diamond Winner – Aston Villa and Dragon Rouge

Gold Winner – Inner West Film Fest and Yonder Creative

Gold Winner – Saudi Arabian Football Federation and Gene Branding

Gold Winner – USRowing and Prophecy

 

Best Visual Identity from the Technology, Media and Telecommunications Sector

Diamond Winner – Quarto and Pentagram

Gold Winner – Nexxen and Starfish Co.

 

Best Visual Identity from the Transport and Logistics Sector

Diamond Winner – Air India and FutureBrand London

Gold Winner – GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates

Gold Winner – Saudia and Landor

 

Best Visual Identity from the Travel and Tourism Sector

Diamond Winner – LeShuttle and Landor

Gold Winner – Norfolk Coast, Protected Landscape and Lantern

Gold Winner – Poronui and Principals

Gold Winner – Trojena and Landor

 

Quick links