Hasan Fadlallah, founder and CEO of Dubai-based branding agency Brand Lounge, argues it is now essential for family businesses in the Arab world to create a strong branding. Where earlier, an entire empire was branded...
Features
UK government castigated for design education cuts
The UK government announced plans to cut higher education art subjects, including art and design, by 50% to prioritize other ‘high-value subjects’. The announcement has caused widespread outcry among experts in the cr...
Leading lights
The northern lights provided the inspiration for its visual brand, but data centre provider DigiPlex has been leading the way in sustainability throughout its history. Brittany Golob reports on the company’s brand and...
Postcard from San Francisco
Adam Weiss, founder and creative Director of San Francisco-based design agency Landscape, spoke to Transform magazine about what makes the branding industry in San Francisco unique and different from other big cities...
Big Exchange makes its mark on impact investing
The Big Exchange was created to spark a movement addressing the UK’s intricate and interrelated investment and financial services needs. Brittany Golob reports on the company’s approach to messaging, brand language an...
Software company rebrands during pandemic
Covid-19 has accelerated growth in the tech and insurance industries at an unprecedented rate. Open GI, a software provider for insurance brokers, rebranded in the midst of the pandemic to better communicate with its...
Service as a software brand
Breaking free from sector norms, IFS transformed its visual identity and strengthened its brand positioning by putting service at the heart of its brand. Elettra Scrivo reports....
Transporting sound
When Dubai’s Roads and Transport Authority set out to unify its brand, audio was a key priority. Working with MassiveMusic, it built a stronger brand experience through sound, winning a Transform Award in the process...
Serendipity on the forecourt
Fuel retailer Jet faced an uphill climb with regards to brand awareness and affinity. But, with a rebrand that rolled out just when drivers needed it most, it has capitalised on its strategic objectives. Brittany Golo...
Brand purpose for a changing society
After a year of social and political upheaval, marked by economic uncertainty, brands have to ensure their purpose is at the heart of their communications. Elettra Scrivo examines the way major international brands ar...
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