Features

Surf and lifestyle brand Maui and Sons has employed a brand strategy and design positioning that has allowed it to thrive in a fickle market for three decades. Jeremy Owen reports on the Californian cultural icon...

Bruno Maag explains why the value of typeface design and its usage is magnified in digital communications It has been 100 years since Edward Johnston designed the epo...

As part of a focus on major global brand consultancies, Andrew Thomas speaks with the leaders of Start Group. Change in culture and in the ways in which design is viewed at the corporate level has spurred the 20 year-...

AT&T’s rebrand by Interbrand is a work in progress, but the first phases have been rolled out, including a new, simplified world icon. Jaid Hulsbosch, director of Australian brand agency Hulsbosch, examines the pr...

Concrete composition Who: DuBox What: In line with a global shift in attitude towards more sustainable building practices, modular design and construction businesses...

Competitive pricing is no longer the only value own brands add to retailers. They can build reputation, loyalty and sales, but their design and management requires a considered approach and careful research into audie...

MSN Messenger was once the favoured chat programme for teens everywhere. Yet, it fell into disuse when more comprehensive social networks were introduced. Could a shift in brand positioning have saved the brand from o...

From emojis to music deals and lifestyle brands to digital signage, the Smiley is both a product and a brand logo. Jeremy Owen speaks with the brand managers behind Smiley World...

UAE property website, JustProperty.com, was faced with the opportunity to captivate the sales and rentals market, it just needed a new brand. Emily Andrews reports on the site’s friendly new look and unique brand posi...

The transformation of pub brands can help create places wherepeople want to be. Clive Woodger, founder of SCG International, analyses the state of pub and alcohol brands in the UK...