Many new brands tend to favour functionality as a means of expressing their identity. But in the pet industry things might have taken a wholesome turn. Jack Cousins explores how emotion was used in the rebranding of P...
Features
Five minutes with Tom Bellamy
Tom Bellamy, executive creative director at SocialChain, talks about the power of embracing a creator-led approach to engaging audiences across digital platforms and how, as an agency, they were able to bring the game...
Igniting the retail revolution
Throughout Africa, an e-commerce revolution is stirring. David Benady explores how brand design helps differentiate competitors and meets the needs of diverse audiences....
Michael Wolff – leap before you look. The Zen of Branding
Renowned British graphic designer and brand consultant Michael Wolff teamed up with NB Studio’s independent publishing house and writer Tom Lynham to create his biography. The book follows Wolff’s beautiful design wor...
Say what you will: How brands leverage verbal identity to build authentic connections
Visuals attract. Verbals engage. So say brand language experts who caution against overlooking a huge opportunity to build brand equity through codifying and leveraging verbal identity. Lisa Battles reports best pract...
From humble beginnings
If a brand’s past glistens with charm, it may then be leveraged to help with differentiation. But how can this be accomplished without the brand becoming a mere dusty museum piece? Jack Cousins investigates....
So what’s next?
Transform chats with Nick Monkhouse, co-founder of global branding and design studio A LINE, about Beyond Tomorrow, a conversation series which saw his agency speak with ‘change-seekers’ to help illuminate the future...
Postcard from Waltham, Massachusetts
Bob Fitzgerald is the creative director at US-based independent marketing and communications agency Boathouse. He discusses with Transform the branding scene in Massachusetts, the challenges of modern design and how t...
The royal treatment
Atlantis’ latest Dubai venture – a resort touted as the most ultra-luxurious in the world – required a bold identity to match the impressive new property. In a city filled with the most lavish destination brands imagi...
Rolling with it
Image credit: Terrane Group Brands in the high-growth US cannabis industry stay on their toes with an eye on the future amid ever-changing cultural perceptions and regulati...
- Features
