Features

Collaborations have the potential to seriously enhance a brand’s reputation, but there now appears to be saturation, where an abundance of random partnerships have diluted the uniqueness and value once associated with...

Advances in technology have opened a world of possibilities for how brands show up in the digital world. With that, people expect more from brands in how we want to interact with them. Lisa Battles explores these poss...

The work The renowned Orchestra Sinfonica di Milano (Milan Symphony Orchestra) partnered with global brand consultancy Landor to refresh its identity. Aiming to become more accessible to a wider, international audience, the rebrand...

Earlier this year, Jason Brown was named the first-ever global CEO of independent design firm Pearlfisher. He sits down with Transform to chat about his career, the move to Pearlfisher and the agency’s exciting long-t...

With social media fundamentally changing the relationship between Gen Z and luxury brands, how can high-end fashion companies once again reconnect with younger consumers? Brittany Golob investigates....

Anja Bauer, director of brand strategy and creative director at Fabular, chats to Transform about life in the Croatian capital of Zagreb, how the agency crafts enticing brand names and what the future of brand design...

Visual assets still dominate brand design, with sound, taste, touch and smell often just a cursory afterthought. If harnessing the four forgotten senses leads to greater brand salience, are companies wasting a huge op...

Maor Ofek, founder at brand consultancy Side St, chats to Transform about why brands in the food tech startup world need to be more daring with their brand and marketing....

Abb-d Taiyo, co-founder and CCO of Driftime, chats to Transform about Art Not Evidence, a UK charity set up to restrict the use of creative and artistic expression as evidence in criminal trials. He discusses how Drif...

As the executive creative director, brand experience at FutureBrand, Paul Silcox works to ensure brands can forge deeper connections with their audiences. He discusses with Transform the importance of brand experienc...