News

The undisputed king of Whoppers has undergone its first global rebrand in over two decades, including a new logo, packaging menu boards, and uniforms. The new identity is ‘mouth-watering, playfully irreverent and prou...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

There’s no doubt that 2020 has been a difficult year. Companies across Europe, large and small, have felt the impact of the Covid-19 pandemic. But, their creative and strategic excellence has shone through even the da...

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Pfizer has deservedly been in the news for its production of one of the Covid-19 vaccines. Now, the pandemic is offering it a turning point in its corporate story, enabling it to rebuild its heritage into its brand co...

For the seventh year, the Transform Awards is celebrating the best in rebranding and brand development with the launch of its 2021 call for entries in North America....

Here is this week's selection of rebrands from around the world, from Asian football to British media and Irish crystal. For more from #TransformTuesday, follow @Transformsays on Twitter....

After a successful inaugural programme celebrating the best in rebranding and brand development across the Nordics region, the Transform Awards Nordics is open once again for entries in it's 2021 programme. The wi...

Gourmend Foods The focus placed by food brands on...

Charles Gadsdon, global director of growth at international music agency Massive Music, explores the ways in which marketers in the Gulf region are taking full advantage of the power of sonic identity to connect their...