Design studio The Click created a new name and brand for American Library, formerly known as ‘Memorial to the 2nd Air Division, 8th Air Force, United States Army Air Forces.’ Initially founded as a memorial to the US...
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(Mr) Potato Head launches gender neutral rebrand
American toy producer Hasbro has officially renamed its world-renown toy Mr Potato Head, one of the main characters in Pixar animation Toy Story, to Potato Head, in an attempt to be more inclusive and gender-neutral....
The Peugeot lion roars louder
The world’s oldest surviving automotive brand, Peugeot, is reaffirming its personality with a new brand identity, including an update to its iconic Lion logo, beginning a new chapter in its long history....
Global Soft Power Index 2021 reflects impact of Covid-19 on nation brands
The value of a country is determined by how well it has coped with Covid-19, according to an annual study by brand valuation firm Brand Finance. In a year defined by national lockdowns, travel restrictions and social...
JET expands brand presence with ten new sites
Fuel supply brand, JET,continues its ongoing brand refresh with the announcement of the opening of ten new Ascona-owned sites throughout the UK. The ten sites will al...
FIFA introduces innovative music strategy
FIFA has announced the launch of FIFA Sound, a new entertainment strategy designed to create innovative connections to audiences worldwide through shared passions of football and music....
Five minutes with Simon Berg
Simon Berg, CEO and founder of Ceros, a technology company with a cloud-based platform that empowers brands, speaks to Transform magazine about the ins and outs of digitalisation in the creative world. He discusses th...
Creating order within chaos: global technology company rebrands
Brand consultancy Uniform revealed the new brand identity for global graphics technology company Chaos, which supports the company’s ambitions across the creative sector....
Travelport launches bold visual identity
For the first time in its history, worldwide travel retail platform Travelport, launched an end-to-end rebrand. Working with London-based creative agency Studio Parallel, it created a bold and distinctive new visual...
Major retailer in Bangladesh refreshes brand identity
One of Bangladesh’s leading lifestyle retailer Aarong refreshed its brand identity, with a vision to focus and grow its brand globally. Aarong’s brand was fragmented, with several logos being used concurrently, and in...
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