• Transform magazine
  • April 27, 2025

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#TransformTuesday: 11 February

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Here's this week's selection of rebrands from around the world, from healthcare to horse racing. For more from #TransformTuesday, follow @Transformsays...

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Sustainability, product innovation can build stronger brands

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Innovation is a key aspect of product design, particularly in a competitive marketplace. Concerns about sustainability, social media friendliness and price plague FMCG and retail product manufacturers; add to that mix...

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Motion inspires new visual identity for New York dance company

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New York-based design studio Gretel revealed the new brand design behind the Stefanie Nelson Dancegroup (SND), ahead of the group’s 20th anniversary. New York-based d...

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#TransformTuesday: 4 February

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Here's this week's selection of rebrands from around the world, from the rebrand of a 200 year-old visual identity to an animated logo for a Gen Z-targeted brand. For more from #TransformTuesday, follow @Trans...

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Jimmy's Iced Coffee founder on packaging, rebranding and sustainability

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Brother and sister duo Jim and Suzie Cregan built a brand based on enthusiasm, social media and caffeine. But the 10 year-old visual identity had never been wholly reexamined. It survived through adaptation as the com...

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#TransformTuesday: 28 January

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Here's this week's selection of rebrands from around the world, from British non-profits to American publishers. For more from #TransformTuesday, follow @Transformsays...

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PBS streamlines on-air assets for brand consistency, clarity

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Public broadcasting has made an impact on the US entertainment and media landscape since 1969. In time for its 50th anniversary, the Public Broadcasting Service (PBS) has unveiled a rebrand with new on-air assets and...

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#TransformTuesday: 21 January

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Here's this week's selection of rebrands from around the world, from Irish distillers to Ivy League educators. For more from #TransformTuesday, follow @Transformsays...

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Shortlist announced for 2020 Employer Brand Management Awards

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For the fifth year, the Employer Brand Management Awards is announcing its shortlist. After deliberation by a panel of expert judges, the shortlist has set a high standard for work in the attraction, engagement and re...

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Shenzhen tops Chinese city branding survey

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Shenzhen has scored the highest level of brand recognition in a new survey on developing Chinese cities. Oval Branding’s first Chinese City Branding Report surveyed 3...

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