The Employer Brand Management conference has become the must-attend event of the year for communications professionals working in HR, employer brand management, talent attraction and retention. The conference has, for...
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Employer Brand Management conference features varied, exciting programme for December event
Waitrose packaging free from food allergies, full of flavour
The British free from category is becoming intensely competitive as supermarket own brands duke it out with prominent and upstart independent brands on limited shelf space. In the midst of that battle is the fact that...
Dead Sea beauty products reinvigorated by updated positioning
Skincare products from the Dead Sea are some of the most sought after in the world. The industry is a major one for Israel and Jordan – which both border one of the saltiest seas in the world. One of the industry lead...
#TransformTuesday: 6 November
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Invest Lithuania showcases beauty and brains
After declaring its capital Vilnius the ‘G-Spot of Europe’ for tourists, Invest Lithuania is making sure the world knows it’s open for business as well as pleasure with its ‘Best Employee in the World’ campaign....
Excellence in rebranding and brand strategy at 2018 Transform Awards North America
Every year at the Transform Awards North America there are standout, inventive, creative brand development projects that showcase the best of brand. There are inevitably a few standout rebrands that turn heads and set...
#TransformTuesday: 30 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
New wayfinding sets sail in Maritime Greenwich
London’s National Maritime Museum is a place of heritage within the heritage sector. It resides in the former Royal Naval Asylum and comprises part of the UNESCO World Heritage Site in Maritime Greenwich. Its large co...
Rare brings back trust to dairy products
Dairy products have been on the receiving end of bad press recently, with dieticians, doctors and public health campaigns warning about the concerns of dairy consumption, not only for people’s health, but also for an...
Profitability and popularity don’t always go in hand, according to research
Cadbury, Dove and Dyson have at least one thing in common: they are the only brands each ranking in the top 50 of three different UK brand value indexes. Global branding strategy firm Prophet, London-based market rese...
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