News

Brand identity and communications go beyond what can be seen with the eyes. Sound is just one of the multisensory tools now used by brands to create a deeper and more nuanced communication with their audiences. The Hamburg-based Au...

Creative communications in the Middle East and North Africa is still a developing industry. For branding professionals in this region, the ways in which the industry is changing and the particularities of local communications make...

Every year, the Transform Awards sets the standard for brand development, rebranding and brand positioning work in Europe. Work from all sectors, sizes of business, platform and region is received. Yet, what also changes every year...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays The new Curling Canada brand draws on the sport’s history. The emble...

As the post-austerity UK elections approach and many citizens lament the lack of real choice, Bob Sheard, director of Fresh Britain branding agency, explains how treating Britain as a brand could help to create a long term vision f...

Nar Mobile, Azerbaijan’s fastest growing mobile operator, has been rebranded Nar by the Landor brand consultancy. The word Nar means pomegranate in Azerbaijani and the fruit has inspired the overall identity. The new logo makes use...

White Stuff came to SomeOne with a challenge, it needed a rebrand but it wanted its logo to remain untouched. The lifestyle and fashion brand wanted to refine and expand its existing brand identity, but keep its core principles int...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays This rebrand of camel milk chocolates follows the Middle East tradit...

The Transform conference, Europe, takes place on Tuesday 21 April. Ahead of the event, our moderators have shared their thoughts. Drawing on their own experiences, the articles provide valuable opinions and insights. The Transform...

A new development in the quest for brand security online sees companies purchasing potentially harmful new web domain names such as .porn, .sucks and .adult. The new gTLDs will become available on June 1 and brands are already rush...