By Amelia Gundersen-Herman When Marianna Boguslavsky sought to grow her digital marketing agency with a new office in Dubai she recognised the need for a mature brand strategy. She worked with UAE-based branding agency, James Pass...
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Stark storytelling informs The Children’s Society’s new strategy
The charity sector is one that has felt the burden of the recession and has taken active steps to rebound from the downturn. However, in the years since 2008, the third sector has only become more competitive as more charities are...
The heart of the matter in Southwest Airlines rebrand
The past few years have not been kind to the international airline market. Rising prices and the recession had seen reduced passenger numbers while low-cost liners sprung up like daisies. Since the economy has begun to rebound, it...
Cancer Research UK brand development reflects scientific progress
Cancer Research UK has long understood the connection between brand and corporate reputation, says Carolan Davidge, communications director for the charity. Though she did not work directly on the latest brand development project,...
UK railway rebrands corporate website
All good rebrands begin with careful research, so when the UK’s East Coast railway company chose to rebrand its corporate website it chose to bring this stage of the process to the foreground. The East Coast design team shaped the...
Sight loss charity seeks audio logo
Sound has long been critical to the way that consumers experience brand. Humming the Coca-Cola sound-byte in your head will likely conjure up images of red lorries, Santa Clauses, and various other snippets of The Coca-Cola Company...
Invest in employee experience not employer brand
Building a reputation among employees and the recruitment audience requires a strong foundation that runs deeper than an EVP, says Radley Yeldar’s Stephen Duncan Join Duncan at the Employer Brand Management conference on 12 Decembe...
Employer branding: Another job on the CEO’s to-do list?
A company’s employer brand should come from the top, but should be a reflection of corporate culture, Sheila Parry from theblueballroom says Join Parry at the Employer Brand Management conference on 12 December. Attendees will lear...
How HSBC NOW has raised the bank’s image as a great place to work
With a culture change necessary post-banking collapse, HSBC had to reinvent its employee engagement. Thus HSBC NOW was born. Annie Bissett from MerchantCantos explains the development process Join Bissett at the Employer Brand Mana...
The employer brand: More than a logo in a 3D space
The implementation of an employer brand on the physical space can impact internal culture. Julie Schoenfelder from GLIMMA discusses the built environment Join Julie Schoenfelder at the Employer Brand Management conference on 12 Dec...
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