News

The Palestinian Museum, a celebration of modern Palestinian culture, is yet to open its doors to the public, but its brand identity is already carving its way. A key part of the process was creating Arabic typography that would ref...

Telephone answering service, Moneypenny, has unveiled a new brand that includes a bird logo, named by employees, and a new international website. The new brand coincides with the launch of moneypenny.com, a corporate website that r...

By Amelia Gundersen-Herman A new building can benefit from a complete brand that reinforces its identifying features and purpose. The new Qatar National Library (QNL) in Education City has a striking architectural style that requir...

A not-for-profit organisation inspired by the Toms one-for-one model will provide a free school meal to a child living in poverty each time someone buys a meal or product with the One Feeds Two logo on it. The brand strategy and id...

Despite women accounting for 85% of consumer spending, a 2012 study shows that 59% of women feel misunderstood by food marketers. Kirsty’s ready meal range is a new food brand that purposefully targets women through its design and...

The Benefit Cosmetics brand has a strong and instantly recognisable visual identity making image-sharing social media platform, Instagram, the ideal vehicle for its 2014 Christmas campaign. Benefit’s girly, playful and fun brand ch...

The brand for Veyo, a new digital conveyancing service, has been created by brand strategy consultancy, Industry. Sholto Lindsay-Smith, strategy director at Industry, says, “The name Veyo is derived from the Latin for Convey. It ha...

Professor Rodney Fitch CBE 1938-2014 Rodney Fitch, the founder of one of the longest established international design consultancies, Fitch, and a creative force in brand design for over 40 years, has died of cancer, aged 76. He had...

Iconic over-the-counter drug, Viagra, was coming to the end of its Russian patent expiration after 15 years as a market-leader. This, along with a markedly different consumer profile, was the catalyst for a brand overhaul intended...

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...