Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
News
Brightstar overhauls identity in global rebrand becoming Likewize
Brightstar, a global company that offers protection against any technology disruption, worked with creative agency, SomeOne in London, to develop a comprehensive rebrand designed to showcase the growth of the organisa...
DP World unveils new brand identity
Dubai-based logistics provider and supply chain company, DP World, unveiled a new visual identity and brand positioning. The new identity is centred around the concep...
JDO rebrands Hennig-Olsen’s Krone-is ice cream brand
Norwegian ice cream Hennig-Olsen worked with global design agency, JDO, to develop a contemporary new design for its classic ice cream, Krone-is....
FTD new identity focuses on ‘more meaningful giving’
Floral brand, Florists’ Transworld Delivery (FTD), worked with branding agency, Base Studio New York, to launch a complete rebrand with the aim of focusing more on meaningful giving....
BrandOpus designs new uniforms for Oscar Mayer
Global brand agency, BrandOpus, designed new ‘hotdogger’ uniforms for Kraft Heinz-owned American meat and cold cut production company, Oscar Mayer....
Ragged Edge designs new identity for UK stationary brand
London-based branding agency, Ragged Edge, designed a new brand identity for UK stationary brand, Papier. With the original identity designed on intuition alone, and the ambition to expand in the US, Papier needed a b...
Pentawards 2021 winners announced
Packaging awards programme, Pentawards, announced its 2021 winners at a virtual gala ceremony. The top winning agencies include Supperstudio, Pearlfisher, Studio Maba...
Principals refreshes Transgrid brand identity
Sydney-based branding design agency, Principals, worked with Australian electricity transmission network, Transgird, to refresh its brand identity. Transgrid operates...
Finding clarity in the complex: That Thing combines data and philosophy to launch Intropic
After a couple of years honing their product under the radar, data refinery business, Intropic, commissioned London-based brand studio, That Thing, to design a solid brand identity and website for their next phase of...
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