eftpos, launched in the ‘80s in Australia, and now one of the world leading electronic payment systems, has revealed a new brand identity, logo and style guide by design agency Hulsbosch that better reflects the brand...
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#NewBrandMonday: 22 March
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Rethinking mental health: International PsychosocialOrganisation.
The International PsychosocialOrganisation (Ipso), a humanitarian non-profit organisation based in Germany and Afghanistan specialising in mental health, partnered with Berlin-based branding agency Startling Brands to...
Socially responsible impact investment advisory rebrands
Growthcap, a socially responsible impact investment advisory which raises funds for environmentally and socially conscious businesses, worked with UK-based creative consultancy 31% Wool to develop a new visual identi...
Gin brand launches new identity
Gin brand Beefeater partnered with brand design agency Boundless Brand Design to re-launch its popular flavoured gins as part of a series of 2021 innovations that aim to solidify their position as leaders within the f...
Two of largest zoos in the world rebrand as San Diego Zoo Wildlife Alliance
The San Diego Zoo and the San Diego Zoo Safari Park, two of the largest zoos in the world and home to a combined total of more than 15,000 rare animals, worked with New York City-based creative agency Pentagram to reb...
Zoflora gets a makeover for the Instagram generation
Zoflora, a disinfectant brand, worked with design agency PB Creative to redesign its identity to appeal to the new generation of Instagram-loving Zoflora fans. PB Cre...
The International Koala Centre of Excellence rebrands to Koala Life
Branding design agency Principals created a new brand, positioning and strategy for the International Koala Centre of Excellence (IKCE). Now renamed Koala Life, the Southern Australian-based organisation leads vital r...
NOW TV rebrands to NOW
European streaming platform NOW TV worked with global branding agency Venturethree to build a new identity, look and name, NOW, reflecting how simplicity meets entertainment....
XITE-ing redesign for nootropics energy drink brand
XITE Energy, the first UK nootropic drink, worked with brand design consultancy Brandon to develop a new brand and packaging. The redesign has brought to the fore the benefits of nootropics; drugs or dietary supplemen...
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