Creative agency DixonBaxi worked with U.S streaming platform Hulu to create a new brand design that unifies the Hulu experience with a brand system born from the origins of its name, One Hulu....
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Postcard from Sydney
Rowena Curlewis, CEO of drinks branding specialists Denomination, speaks to Transform magazine about what makes branding in Syndey distinctive, how design in Australia, particularly in the drinks industry, differs fro...
Inter football club rebrands crest to ‘Internazionale Milano’
Milan’s football club, Inter, worked with Munich-based graphic design studio Bureau Borsche to develop a new, innovative and minimalist logo that would appeal to younger generations. The new crest focuses on the two...
Transform Tuesday: 6 April
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Functional food company to highlight brand’s ‘kaleidoscopic health’ approach
New York City-based innovations and marketing consultancy Verdes has rebranded functional food company Gem to emphasise the company’s ‘kaleidoscopic health’ approach in treating the whole body as an interconnected sys...
Five Minutes with Phil Garnham
Phil Garnham, creative director of font and technology specialist company Monotype, speaks to Transform magazine about the importance of typeface in branding, especially within the mobile sphere. Garnham discusses Mon...
Liquid+Arcade adopts ‘early video gaming vibe’ in rebrand
Creative studio and artist rep firm Sunday Afternoon, New York, took inspiration from early days of video gaming to create a new identity and brand building work for agency Liquid+Arcade....
RESTORE rebrands to ION*Biome
Creative agency Accept & Proceed partnered with Seraphic Group, a purpose-led health organisation, to redefine its vision, name and brand tone of voice. One of Seraphic’s companies, formerly known as RESTORE, beca...
Green Saffron redesigns packaging
Green Saffron, an independent brand that produce spice blends, sauces, rice, and chutneys worked with Australian agency Simon Pendry Creative to develop a bold and vibrant rebrand and packaging design....
Mc&T repositions as Here Be Dragons, launching creative and production facility
Mc&T, the PR and social content agency founded by ex-Edelman Director Paul McEntee five years ago, has rebranded as ‘Here Be Dragons.’ The new brand is a culminat...
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