News

The ‘Smarts’ are the stars of Lightwave’s new online campaign, blending simplicity of style with the company’s hi-tech devices and applications. Stop-motion and famil...

Today, Livia's announced a major rebrand and repositioning. In an exclusive with Transform magazine, Family (and friends)'s Derek Johnston talks about the retail packaging strategy and design used in the Livia...

Branding Canadian national icons can be so straightforward as to lead to cliché. The country’s simple, iconic maple leaf flag allows its companies to tap into that brand equity with ease. Yet, everything from its...

One is an Italian heritage brand with strong global recognition, a limited consumer base and a small number of brand extensions. The other is an American digital giant with strong market penetration, a huge consumer b...

For most national arts companies, there is a logical home venue, a landmark of sorts to help attract attendees and build awareness. But, that model may preclude an audience beyond those already interested in theatre f...

For two weeks every two years, millions of people around the world will be staring at a single brand. No matter the feeling it evokes, there is one thing certain of Olympic Games branding, it will be seen and experien...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Whether it’s mince pies or latkes, turkey or nut roast, the holiday season can be full of temptations to overindulge. It also means January is the biggest month of the year for fitness and gym brands, all seeking to c...

The holiday season can be the most popular, expensive and stressful time to travel. In that setting of general mania and panic, travellers have the choice between opting for the most budget-friendly booking options an...