The WPP-owned firm has ventured through acquisitions in recent years into sonic branding (amp), workspace and architectural design (BDG) and motion design (ManvsMachine). In addition to adopting a new ultramarine iden...
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Transform magazine announces 2023 ANZ winners
Transform magazine is proud to announce the winners of the Transform Awards ANZ 2023, which recognises the very best in branding from agencies and companies across the Australia-New Zealand region. The awards programm...
Winners announced for Transform Awards Asia 2023
For a tenth year, the Transform Awards Asia continues to celebrate the transformative power of rebranding and brand development on the continent. This year’s projects reflect the very best work in brand strategy and d...
Texas’ oldest craft brewery rebranded
Hoping to inform consumers about its Texan heritage in the US state and beyond, Shiner turned to Austin-based creative agency Bakery. The agency’s work involved the complete rebrand of its flagship Light Blonde beer....
Lloyds ranked UK’s most recognisable sonic brand once again
SoundOut’s latest Index – UK Edition has revealed Lloyds Bank as the nation’s most recognisable sonic brand, retaining its position from the previous study in 2021. Claiming to be the largest ever tracking study of UK...
Borussia Dortmund reveals updated brand
In a bid to become more current, attractive and relevant, the world-renowned German football team turned to global agency DesignStudio to build a new and compelling story that aptly evolves the Bundesliga club’s brand...
Saudia rebranded to ‘engage all five senses’
The flag carrier of Saudi Arabia sought the help of global brand design group Landor & Fitch to reimagine the brand’s identity, following on from the country’s mission of hoping to bring 330 million visitors to th...
Transform Awards ANZ 2023 shortlist announced
Transform is excited to return down under for a fourth time as it announces the shortlist for this year’s Transform Awards ANZ. It remains the only awards programme in the region to celebrate the transformative power...
Brash Brands helps Saudi Airlines Catering Company rebrand to CATRION
The aim for the Dubai-based creative strategy agency was to highlight the brand’s diversified business operations and global ambitions. CATRION originated to provide catering services to Saudia, the national airline o...
Transform North America 2023 winners announced
The winners of this year’s Transform Awards North America were celebrated at the iconic Edison Ballroom. On an exciting night in which the very best work in rebranding and brand development across the board was recogn...
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