News

In a fast-paced and transparent social media landscape, customer experience and delivery on brand promise are paramount for organisations that want to see growth. Understanding the relationship between a company’s int...

Drastically transforming one’s appearance, while desirable, is often met with worry as it can be seen as masking or even altering the personality of the individual. The Lovely Clinic, a new cosmetic surgery clinic, ho...

This week, the announcement of a multi-year partnership sees the National Basketball Association’s (NBA) minor league rebranded as the all-new Gatorade League (G-League), making it the first U.S. league to be named so...

As social media feeds flood with pictures of neatly constructed smoothie bowls, beautifully stacked sandwiches and symmetrical breakfasts, it feels the pressure is on to present food in a constant state of perfection....

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

In 1968, Calvin Klein founded a fashion line in New York City with a loan of $10,000 from a friend. Fifty years on and Klein now rules over a fashion empire with an estimated net worth of $700m. His global success can...

The nutritional supplement industry is thriving as healthy living becomes more than a simple lifestyle choice. Tapping into a market valued in the billions, brands are competing for shelf space and innovative ways to...

One of the UK’s fastest growing B2B delivery services, DPD, makes the recent decision to streamline its service with the inclusion of parcel delivery firm, Interlink Express. Rebranded as DPD Local, the move aims to f...

Dating back almost two centuries, Thomas Carling’s beer-making legacy, despite his Yorkshire origins, began in a modest brewery in London, Ontario, Canada. Now, after a rich timeline of transformation and the developm...

Brick-and-mortar stores are feeling the sting of the e-commerce boom in a shifting retail market, and electronics retailers, like Maplin, have been hit hard. In an effort to get more customers through the doors, Mapli...