Nature-conscious public garden Bloedel Reserve, based in the state of Washington, has rebranded with the help of Seattle-based design specialists Phinney Bischoff's creative-environmental focus....
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Building brand success
Global outreach, a contented workforce and progressive CSR approaches are oft-cited cornerstones for brand success. Yet financial achievement remains a crucial component in deciding the ranking for brands, particular...
#TransformTuesday: 6 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Sporting a new look
Since its launch in 1990, Lucozade Sport has dominated the market for sports drinks in the UK. Now, in the face of stiff competition and a more health conscious market, it has undergone the biggest rebrand of its 25-y...
Healthy boost
London-based branding agency Ragged Edge has teamed up with Ella Mills, the social media star behind Deliciously Ella, to provide the food blogger with a new design system and logo....
A Danish classic
The Manchester branch of Denmark-based branding agency, Agency Spring, has teamed up with Nordic confectioners Cloetta to redesign Skipper’s Pipes, a traditional pipe-shaped liquorice confectionary beloved in Denmark....
#TransformTuesday: 30 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Speedo deals with Lochte's lie
American gold medal swimmer Ryan Lochte’s bizarre behaviour relating to claims he made about being robbed at gunpoint has led to his dismissal by four sponsors, most notably luxury fashion retailer Ralph Lauren and sw...
Something to chew on
Stimorol, the market leading gum range, in Northern Europe, has redesigned its brand for the ‘global snacking powerhouse’, Mondelez International. Working with Bulletproof, a strategic brand and packaging design agenc...
A kick in the right direction
Since 2001, Barclays, the British multinational banking and financial services company, has been the title sponsor of the Premier League’s seasons, however, this season, the sponsorship expires. So, to coincide with t...
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