• Transform magazine
  • July 17, 2024

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Transforming brands to be honoured by North America awards

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Branding and brand development in North America is consistently compelling. The vast audiences, languages and types of businesses make for a diverse and distinguished branding and marketing industry....

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Wahanda gets a makeover

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UK online marketplace Wahanda, which specialises in hair and beauty services for its customers, has rebranded under the Treatwell name. Wahanda expanded to acquire Eu...

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#TransformTuesday: 19 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Europe’s best brand work

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The journeys brands make are much more complex than periods of inertia interspersed by the occasional rebrand exercise. A brand image needs to be constantly monitored...

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Believe in better communal space

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Sky has recently unveiled two new recreational spaces at its media campus in Osterley, West London. Implemented by creative consultancy Sedley Place, the new social spaces are intended to offer the flexibility and inf...

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Defining and designing East London

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Interspersing text with quotations laid on colourful insets, the recent publication created to highlight the work of historic printing firm the Baddeley Brothers is a treat for the eyes - as well as the brain....

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Restaurant company forms unifying employer brand

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UK restaurant and pub operator, Mitchells & Butlers, owns a host of popular brands including All Bar One, Harvester, Toby Carvery and Sizzling Pubs. However, empl...

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The value of brand equity

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The acquisition of Kraft Foods by H.J. Heinz, backed by Berkshire Hathaway and 3G Capital, in 2015 was one of the most costly acquisitions ever, and demonstrates the desirability of a strongly-branded business....

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#TransformTuesday: 12 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Gumtree branches out

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Gumtree has grown to a considerable size on the legs of the brand it first launched with in 2000, but its fussy and out-of-date visual identity is no longer suitable for modern digital applications....

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