In order for consumers to associate the Reese’s brand with its frozen treats, and not just its Peanut Butter Cups, it turned to Turner Duckworth to redesign its Ice Cream packaging. Hoping the rebrand would burst with...
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WPP’s CBA Design expands into Shanghai
The international design agency, which already has offices in Singapore and Ho Chi Minh city, has expanded into China as part of efforts to increase its presence in Asia. The agency hopes this move will lead to the ca...
Bold Unmind rebrand by Ragged Edge aims to change workplace culture
Designed around the idea ‘Change you can feel’, the new Unmind brand hopes to revolutionise workplace wellbeing. In reimagining the mental health service’s brand, London-based branding agency Ragged Edge rejected a pl...
Pearlfisher refreshes General Mills fruit snack brands
The global design agency was tasked with redesigning the identity of snack brands Fruit Roll-Ups, Fruit By The Foot and Gushers to reach a new generation of teenagers. In achieving this, Pearlfisher had to also ensure...
Revised Westbrook Inc. brand aims to inspire
Founded by American actor Will Smith and his wife, actress Jada Pinkett, entertainment venture company Westbrook Inc. turned to Six Cinquième to design a coherent brand identity....
Start-up The Heroic Oat launches healthy snack brand
Global brand agency Dragon Rouge was responsible for creating the brand’s name, developing the brand strategy and designing a brand identity. Already available in Ireland, the UK launch of The Heroic Oat is expected t...
Buero Inaoakley develops nature-inspired brand for KOHO
The German urban-outdoor label, founded by entrepreneurs Sabrina Ahrens and Katharina Rottkemper, was branded by Buero Inaoakley with the hope of inspiring people to experience life outdoors....
WPP acquires amp sound branding
The global sonic branding agency, which was purchased for an undisclosed fee, is set to join WPP’s global brand consultancy Landor & Fitch. Citing the field of di...
Bush Heritage Australia reveals new brand strategy and identity
The not-for-profit conservation organisation tasked FutureBrand Australia with devising a new brand strategy and identity which could align the brand with delivering on its ambitious 2030 strategy of doubling its impa...
Secure your place at Transform’s Brand Summit MEA
Hosted on the day of the prestigious Transform Awards MEA in Dubai next month, The Transform Brand Summit promises to be an unmissable event. Delegates will have the unique opportunity to hear from and network with so...
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