Fiona McNae, co-founder and CEO of cultural and creative consultancy, Space Doctors, writes that for brands to resonate with their audiences they need to stop trying to keep up with culture and instead, reframe their...
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Free The Birds unveils packaging for new Liz Earle’s Christmas 2021 range
Creative agency, Free The Birds, unveiled a packaging for the skincare brand, Liz Earle Beauty Co’s Christmas 2021 gifting collection....
Monotype introduces new serif typeface for digital era
Type foundry and technology company, Monotype, introduce Cotford, a new typeface by the Monotype Studio which aims to celebrate shape, form and attention to detail and become a ‘op serif’ for the modern digital age....
ROOK/NYC designs new brand identity and packaging for Live Clean
Creative agency, ROOK/NYC, developed a new brand identity and packaging for Live Clean, a plant-based ingredients personal care product that aims to celebrate beauty while honouring the earth....
That Thing designs identity for new online clinic brand
That Thing designed a new brand identity and positioning for Leva, a new online clinic that works with people who suffer from chronic pain. Leva aims to counteract the misunderstandings around chronic pain with access...
Best Global Brands 2021 rankings revealed
Brand consultancy, Interbrand, has announced its list of Best Global Brands 2021, highlighting those businesses that have grown and maintained financial value through innovation and robust reputation management this p...
Switzerland named world’s strongest nation brand
Switzerland was named the world’s strongest nation brand according to Brand Finance Nation Brands 2021, published by brand valuation consultancy, Brand Finance, which looks at the strength and value of the nation bran...
Transform Tuesday: 26 October
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
BBC unveils new logos in bid to modernise audience experience
The BBC revealed a logo makeover for a range of its channels, including iPlayer, Sounds, Sport and Weather. The decision to rebrand came after audiences told the corporation its service was ‘old fashioned’ and ‘out of...
Chimney Vigor Group rebrands to Edisen
Global productions and marketing services company, Chimney Vigor Group (CVG), rebranded to Edisen, ‘the unskippable content company.’ The rebrand reflects the company capabilities expansion to include enhanced creatio...
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