• Transform magazine
  • July 20, 2024

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From Hoppin to Orbiit: tech startup rebrands

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A virtual networking community has rebranded and pivoted its business in a survival attempt, having been hit hard by the Covid-19-induced economic crisis. Tech start-up Orbiit, formerly known as Hoppin, worked with Lo...

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IHG Hotels & Resorts refreshes brand

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The hotel group IHG Hotels & Resorts, pioneer of the first InterContinental hotel and the Holiday Inn, updated its brand identity to reflect its 16 brands and further emphasises its purpose of ‘True hospitality fo...

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Free-from pizza gets ‘Italian with edge’ rebrand

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White Rabbit, a gluten free and vegan Italian food brand, worked with UK-based food and drink branding specialists The Collaborators to create a new brand identity and packaging to ramp up its to ramp up its presence...

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IP firm celebrates 150th anniversary with bespoke microsite

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To celebrate its 150th anniversary, Abel+Imray, one of the longest established IP firms in the UK, worked with brand agency Mytton Williams to design a bespoke microsite and social media campaign that would showcase t...

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Personalised cake delivery service rebrands

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Treats and Bites, trading under the name of bakerdays, have rebranded with a newly transformed, customer-friendly website and a new colour palette. The rebrand aims to highlight the company’s ability to have a homemad...

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Postcard from San Francisco

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Adam Weiss, founder and creative Director of San Francisco-based design agency Landscape, spoke to Transform magazine about what makes the branding industry in San Francisco unique and different from other big cities...

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Cleaning up touchscreens: UK innovation agency redesigns self-service kiosks

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Design and innovation agency Special Projects have created the Moving Buttons concept, a hygienic interface for touchscreens which ensures customers always touch a clean surface when using a self-service kiosk in publ...

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Five female CMOs discuss the future of branding at Siegel+Gale roundtable

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Siegel+Gale’s 8th annual International Women's Day CMO panel celebration explored the future of branding from a female perspective. Hosted by Siegel+Gale's CMO, Margaret Molloy, the panel featured five CMOs fr...

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Disability-inclusive housing startup launches a new identity

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The Kelsey, a pioneering California based housing organisation, worked with San Francisco-based design studio Landscape to launch a new brand identity that signals its disability-inclusive approach to housing and its...

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Five minutes with Emily Fox

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For International Women's Day Emily Fox, creative director at brand design agency Lewis Moberly, speaks to Transform magazine about how important it is for businesses to foster honest discussions with staff about...

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