Pierre Nabhan, co-founder of Joosnabhan, explores why Europe must become its own brand once again. At the 2026 World Economic Forum, voices from Mark Carney to Emmanu...
Opinion
Designing for dignity
Ryan Frost, executive creative director at Landor, argues that successful brands of the future will be those that dignify people. Working on healthcare branding sharp...
Angus’ A-Z of logos: Y and Z
In the final edition of his A-Z of logos series, Pentagram partner and creative director Angus Hyland dissects two very different fashion brands: YSL and Zara. For th...
A masterclass in simplicity: How one gesture stunned a stadium
Philip Davies, president, EMEA at Siegel+Gale, writes about a Congolese football supporter who became the unofficial poster boy for the Africa Cup of Nations. He explores what branding can learn from Michel Kuka Mbola...
Viral culture has turned online communication on its head. Now what?
Sinthu Satchi, UK country manager at Onclusive, weighs up the opportunities and drawbacks of viral culture for brands. Viral culture has thrown social listening into...
Let’s stop treating limited editions like marketing fireworks
When every brand is screaming for attention, Muriel Schildknecht, executive creative director at Lonsdale Asia, proposes that maybe the smartest move isn’t louder design offering short term rewards....
Angus’ A-Z of logos: X
Pentagram partner and creative director Angus Hyland berates the redesign of Twitter to ‘X’ at the hands of Elon Musk. It’s just over three years since Elon Musk boug...
Beyond the noise: Why brands need to speak to the heart
Steven Gao, business partner at Landor China, argues the world of branding is no longer simply about differentiating, it’s about forging unforgettable bonds to leverage emotion....
Why the future of branding isn’t visual, it’s cultural
Jackson Chang, executive creative director and partner at Jibe Global, explains the idea of ‘Brand Gravity’ and how it helps brands uncover a target audience’s sense of self....
When AI spins its cocoon, how can brands rediscover that non-algorithmic light?
Ray Lan, ECD at Design Bridge and Partners, discusses the pitfalls of AI compared to authentic human creativity when it comes to designing effective brands. We live i...
- Opinion
