Jovan Buac, executive business director of consumer brands at Landor & Fitch, explains why brand and design absolutely cannot be taken for granted in the modern day....
Opinion
Unreliable hedonistic forecasters — get to the office
Simon Manchipp, founder of London-based design agency SomeOne, explains how the benefits of returning to the office and getting back out in the world outweigh working from home....
Has naming been given a bad name?
Daniel O’Hara, brand voice director at London-based agency Dragon Rouge, describes the big mistakes branding agencies make when it comes to the art of naming. The wor...
The dirty world of purpose-washing
Founder of brand transformation agency OPX Studio, Frances Jackson, makes the argument that branding agencies have a crucial role to play in holding unethical, uncaring businesses to account....
Why all brands must create community experiences in the post-lockdown era
Dan Whetstone, associate director at retail design specialists Lumsden, argues that, as the world emerges from the Covid-19 lockdowns, everyday brands need to provide meaningful in-store experiences to create communit...
Hidden depth – when big brands undergo subtle identity change
Jesse Swash, co-founder of London-based agency Design By Structure, explores how seemingly small changes within established brands, like BMW, can give us clues of the enormous changes which are to come in an industry....
How to grow trust with down-to-earth farmers
Wendy Unger-Moore, international marketing director at Kramp, explains how she discovered that authenticity is the key to cut through with an agri-audience. If you’ve...
Is your web challenge a symptom of a greater business opportunity?
Joanne Kerr and Paul Campbell, strategy partner and digital partner respectively at Brandpie, explain how digital thinking from the creation of a business can save a lot of time and money in the future....
The intersection of sustainability and profit = brands
Luc Speisser, global chief innovation officer at Landor & Fitch, explains why getting consumers to believe in sustainability initiatives will elevate brand reputation and generate revenue. He shares five lessons f...
Why we need to design for more friction, not less
Stuart Barnes, strategy director at independent brand and design consultancy, True North, explores the importance of friction in brand design. He argues that agencies need to proactively build-in imperfections and fri...
- Opinion
