Employer Brand Management conference

Lizzie ensures we always deliver insightful, integrated engagement campaigns that aren’t just aligned with internal HR practices, but that also improve key business results and deliver on brand promise. Before joining us here at Hodes, Lizzie ran the employee engagement practice for Ogilvy in EMEA. This included launching a revolutionary new brand for Merck (for no less than 55,000 global employees), creating an employer brand for London-based law firm Reed Smith LLP and creating a campaign to educate and engage employees on the Bakers brand for Purina Nestle.

Lizzie has worked in employer reputation and employee engagement for over a decade and has successfully delivered projects for the likes of Shell, HSBC, AstraZeneca, O2, Grant Thornton, American Express, Siemens, Beko, and BP.

Simon created the Employer Brand approach to people management and believes that the deep engagement of an organisation’s leadership is critical to its success.

He created this concept when, after being a Brand Manager on Knorr and later Colgate, he became a line manager and saw that the management of employees needed the same understanding, innovation, measurement, coherence and discipline of that approach.

He is a global speaker on the EB  (now a subject with over 3.4m Google results).  He has worked on 41 Merger & Acquisition transactions where this thinking is critical to performance.

He is joint author of two business books – The Employer Brand - bringing the best of brand management to people at work (Wiley 2005)  and Employee Communications in Mergers and Acquisitions – the soft stuff is the hard bit (Gower 2009). His book of poems about management, Humanity at Work, will be published shortly.

Sara is the head of marketing at ForrestBrown. She is responsible for developing and delivering our marketing strategy and leading the marketing team. She ensures our marketing activity drives lead generation and business growth. And by effectively communicating our expertise and values, that we continually educate and raise awareness within our markets.

Before working for ForrestBrown, Sara had accumulated considerable experience working both client-side and agency-side. This included a role at the World Economic Forum in Geneva, working on their prestigious Annual Meeting in Davos-Klosters.

A corporate career in real estate was brought to a close 16 years ago when Paul opted to go it alone in the healthcare sector, focusing upon care homes for the elderly. A small portfolio of 8 homes was gradually acquired before recently selling 3 in order to re-invest in further care opportunities.
A strong believer in personalised care with a dedication for quality that can only be achieved with a staff team offering continuity and a shared desire to do the very best for everyone living with Victoria Nursing Group.

Jon is one of the founding partners at Chatter, an award winning employer brand agency helping clients improve how they attract, recruit and engage with talent across a range of industries. With a background in web development and consumer advertising, he’s passionate about the use of technology in recruitment and the growth of AI and Machine Learning in the space and the benefits (and problems) it could bring for recruiters and candidates alike.

Jo is an award-winning marketeer with 14 years of agency and client-side experience gained in the UK and Australia. She is the former Head of Recruitment Marketing at Teach First, the largest graduate recruiter in the UK.  During her time there she transformed the marketing function from a reactive support to an ‘always on’ digitally led team, achieving record levels of engagement and applications. Jo has an extensive background in recruitment, employer brand and education. She is an expert in attraction strategy and she has a passion for people and film, most recently speaking on the use of video in attraction in Zurich.

Tracey is all things “Engagement” at Arval, with a passion for people and relationships. She wears many hats – her first being the lead on Employee Engagement and Internal Comms, hence her love of the Journey Maker Experience. She also drives Arval’s CSR agenda and is their Road Safety Ambassador responsible for education, charity partnerships and customer engagement, both internally and externally. She also squeezes in time for event management too, running Arval’s flagship customer event programme for many years, ensuring our customer experience is the best out there.

With 12 years’ brand, comms and marketing experience, Chris looks after marketing for employee engagement specialists Synergy Creative, who work with brands to define who they are as an employer, and help them deliver on that promise at every stage of the employee journey.

From creating a culture that's all about the customer and rallying employees around a common purpose, to crafting an employer brand, the team at Synergy Creative get to the heart of challenges quickly, delivering strategically-led creative comms for the likes of RBS, ODEON Cinemas Group, Lidl, Vodafone and Sainsbury’s Argos.

Founder of award-winning Employer Brand and People Comms agency Creed Comms, Caroline has over 25 years’ experience in recruitment marketing, employer and people comms. Caroline’s passion is for great service, relevant creative and delivering results across ever-changing channels. She has embedded brands for major organisations and the agency has a wealth of awards for most effective employer brand, best innovation and best creative.

Mark co-founded tonic with the core purpose of creating exciting solutions that would work exceptionally well. 6 years as the co-founder and creative director he’s worked nationally and internationally with brands across a variety of sectors, from professional services, retail, armed forces, charities, law to pharma, construction, travel and banking. He’s developed employer brands and EVP frameworks, he’s created experiences, films and devised attraction campaigns that have changed minds and influenced reputations. He’s helped tonic win 57 awards and the Grand Prix at every major award ceremony in the UK for the last 18 months. He loves what he does, he loves tonic and loves creating wonderful work, that’s works.

Alon is a co-founder of PathMotion and has 10+ years online recruitment experience. He previously worked as a senior advisor on labour market policy at HM Treasury, and earlier at Goldman Sachs and Bain & Co where he advised on private equity transactions and business strategy. He holds degrees from the London School of Economics and from Columbia University.

Andrew Page is the Executive Chairman of Alfa. He was founding director of the company in 1990 and was Chief Executive Officer until 2016. As CEO, Andrew launched a new version of Alfa’s flagship software, spearheaded international expansion, and achieved class-leading growth. In September 2016 he became Executive Chairman and in the following year he oversaw the flotation of the company on the London Stock Exchange. As Executive Chairman, Andrew provides commercial oversight and, with the Board, sets the strategic direction and goals of the company.

Dave has worked in the recruitment marketing industry for over 11 years, supporting clients large and small in their various talent attraction and retention challenges.

As Client Services Director, he specialises in providing best in class solutions and service to clients, helping them to develop and evolve their employer brands and talent attraction strategies.