Transform Webinar: The art of brand differentiation

Nabs Al Busaidi was the Head of Marketing at Oman Air, where he was in charge of branding, sponsorship, advertising, marketing and events. Prior to that he worked in Etihad and Gulf Air where he was the marketing projects manager in charge of the USD 50 MM refurbishment of the fleet, and introduction of new interiors and new premium seating.

Nabs is the first and only person in the Middle East so far to qualify for the European sponsorship Association, and also holds several world records for his expeditions.

Hasan is a Serial Entrepreneur – Founder & CEO of Brand Lounge, the region’s leading award-winning branding consultancy whose role is to Our mission is to uncover your point of differentiation and weave it into every touch point of your organization to maximize your brand value and business performance.

He is also the Co-Founder of Fullmoon Experiments, a socially driven incubator that develops and grows purposeful startups in the region. Embodying the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to improve the Arab world through empowering communities, spreading knowledge and nurturing entrepreneurship and innovation.

In 2006 he partnered with Jack Trout – the father of the concept of Positioning Differentiation – to set up Brand Lounge and offer branding solutions to the MENA region.

Equipped with over 20 years of professional consulting experience, today he advises businesses throughout the Gulf and Africa on brand image and experience and in 2014 was recognized by the World Brand Congress who awarded him the prestigious Brand Leadership award in Brand Excellence. 

Wafic has achieved a wealth of 20+ years commercial experience across various industries, with a clear strength in Healthcare.  

Graduating from Lebanese American University in 1994 with BA/MA in Business, Wafic initially started his career in  sales/marketing followed by a number of senior management & leadership positions across organisations such as British American Tobacco, Titan Holdings Ltd., Grandour’s – The Dairy and NAPCO Consumer Products Company.

Prior to joining Emitac Healthcare Solutions LLC, Wafic’s last assignment was CEO of NAWAH Healthcare – A leading company in healthcare and medical equipment, healthcare IT, specializing in providing patient care expertise and the latest medical technologies in Saudi Arabia.

His exposure to creating and growing businesses across the Middle East has developed strong cross-functional expertise and a proven record in effectively navigating multicultural environments.