Transform Conference Europe
London,
Transform Conference Europe
Program
Registration and breakfast
Welcome and open address
Andrew Thomas
Publishing Editor
Transform magazine
Tone of voice and perfecting brand language
Colour palette, visual identity and visual properties are always considered when developing a brand, but how can you ensure your brand’s voice ties in with your brand communications? This panel discussion will look at how the tone of voice and language used can fit into your overall brand strategy.
Panellists:
Kate Eden, head of brand, Cancer Research UK
Jon Hawkins, head of brand language, BT
Alastair Herbert, managing director, Linguabrand
Kate Eden
Head of Brand
Cancer Research UK
Jon Hawkins
Head of Brand Language
BT
Alastair Herbert
Managing Director
Linguabrand
How does brand drive reputation?
What comes first, your brand or your reputation? This may sound like an obvious question but when your reputation is determined by your stakeholder’s perceptions it’s a vital one for your organisation to consider. The development of social sharing has put your brand’s reputation at the mercy of your audience. So how can your brand help maintain your reputation? Our panel will draw on their own experiences and share their insights.
Panelists:
Adrian Walcott, general manger central marketing, Eurostar
Rose Liendl, lead brand strategy manager, Three UK
Adrian Walcott
General Manger, Central Marketing
Eurostar
Rose Liendl
Lead Brand Strategy Manager
Three UK
Coffee break and networking
Lars de Jong
Senior Director
Andarakis
Director of Marketing, Brand and Communications
Dubai Design District
Gideon Wilkinson
Founder
Endpoint
Taking your brand one step further with experiential
Some brands take their personality and message the extra mile by creating impressive experiences for their various stakeholders. The panel here will share stories on experiential branding for both internal and external audiences.
Speakers include:
Daniel Keller, director brand strategy and experience, Orange Group
Fraser Norton, head of brand, No.1 Traveller
Gerald Allbury, princial, Callison Group
Daniel Keller
Director, Brand Strategy and Experience
Orange Group
Fraser Norton
Head of Brand
No.1 Traveller
Gerald Allbury
Princial
Callison Group
Inside out: creating an employer brand that works internally and externally
A brand’s employees are one of its greatest assets. So how do you engage, attract and retain the greatest talent? How do you recruit people most aligned to your brand values? How can you create an honest portrayal of your company that fits into your marketing, internal comms and human resources communications strategy? The message ought to be simple and authentic. This session will explore these questions, and others, to illustrate how an employer brand can align with the culture of an organisation, whilst working for both the internal and external audiences. EDF Energy and IHG are leading the way in employer brand management and will draw on their own experiences.
Panellists:
Neil Daly, employer brand manager, EDF
Andrew Farmer, employer brand manager, IHG
Neil Daly
Employer Brand Manager
EDF
Andrew Farmer
Employer Brand Manager
IHG
Lunch
OMNIA
Beyond engagement: how sensory branding influences consumer perception and buying behaviour
A great deal of time and money is spent on creating distinct verbal and visual identities for brands. But what about the way a brand sounds, or feels, or smells? In an experientially driven marketplace, it’s more important than ever for brands to offer products and services that deliver and delight across all the senses. Enter the world of sensory branding, where sight, sound, touch, taste and smell are used to not only engage consumers, but to also shape their brand perceptions and purchase intent. This panel discussion will explore the science and the art of sensory branding, drawing on the experience of some of the leading experts in the field. Discover how brands can interact with consumers at a multi-sensory level, where our most fundamental motivations live.
Panelists:
Dr Charles Spence, University of Oxford
Steve, Keller, iV audio branding
Martyn Ware, illustrious
Dr Charles Spence
University of Oxford
Steve Keller
iV Audio Branding
Martyn Ware
illustrious
Every business decision has a consequence. How can you ensure your brand positions itself in a sustainable way?
Clever marketing can create the impression of having a sustainable brand to your consumers. However, it’s much greater challenge for the b2b brand. When every business decision has a social and an environmental impact it’s important to consider responsibility. Our panel will draw from CSR examples and managing sustainability while growing your business.
Panelists:
Victoria Cornwall, partner communications manager EMEA, Starbucks
Pip Emery, head of brand, Fairtrade International
Nick Eagleton, UK creative director, The Partners
Victoria Cornwall
Partner, Communications Manager EMEA
Starbucks
Pip Emery
Head of Brand
Fairtrade International
Nick Eagleton
UK Creative Director
The Partners
Conference round up and closing remarks
Andrew Thomas
Publishing Editor
Transform magazine
The programme for the Middle East Brand Summit taking place in Dubai on 2 June is below. All of our speakers have been carefully selected to share their stories and experiences. We always encourage discussion, debate and questions at our events and always encourage delegates to participate.
When & where
Date: Tuesday, 21 April 2015
Time: 08:30 - 15:00
Venue: The Brewery 52 Chiswell Street London, EC1Y 4SD
Sponsors
Supporting Partners
