Transform Live Saudi 2025

Transform Live registration

Welcome address from Transform

OPENING KEYNOTE: 

To be announced soon...

How Talabat developed a distinct brand sound and made it to one of the top loved audio brands in the MENA region

Being instantly recognizable as a brand, even with your eyes closed: a dream for every marketer. Talabat – the leading food (and more) delivery service in the Middle East – made that dream come true in 2024 when it decided to develop its own brand sound together with the Berlin-based agencies why do birds and DE FALCON. We will showcase how the brand sound was developed, which audio principles make the brand unique and how the sound was brought to life in diverse media.

Transform Tales

Transform Awards Middle East and Africa has been celebrating excellence in rebranding and brand strategy for over a decade. In this session, we will delve into a case study from a previous winner who exemplifies the transformative power of brand strategy and design. This case highlights how a well-executed rebranding initiative can significantly enhance brand perception and drive business success.

Transform roundtable discussions

A dynamic exchange of ideas and perspectives. Engage with industry leaders and fellow attendees in interactive sessions designed to foster deep insights and meaningful conversations on all areas of brand strategy and design.​

Lunch and networking break

Insight and the science of entertainment

Data and insight provide the foundation for a strong employer brand and EVP, but logic alone won’t capture attention. Our audiences are time-poor, distracted, and not always listening. To truly connect, we need creative, lateral thinking that entertains, inspires, and compels action. In this session, we’ll explore how to balance data-driven decision-making with the art of storytelling, blending science with entertainment to build employer brands that engage and excite. Join us to discover how to capture attention, spark emotion, and win in the battle for talent.

Transform Tales

Transform Awards Middle East and Africa has been celebrating excellence in rebranding and brand strategy for over a decade. In this session, we will delve into a case study from a previous winner who exemplifies the transformative power of brand strategy and design. This case highlights how a well-executed rebranding initiative can significantly enhance brand perception and drive business success.

Inspiring beyond: The rebirth of Qadisiyah

Explore the transformative rebranding of Qadisiyah Sport and Community Club with Gene and Dragon Rouge. In this joint presentation with Qadisiyah Club, we’ll unveil the strategic and creative journey that redefined the club’s identity—honoring its heritage while shaping a bold future. Gain exclusive insights into the branding process, key challenges, and how a powerful identity can inspire beyond sports, strengthening community and fan engagement.

Transform roundtable discussions

A dynamic exchange of ideas and perspectives. Engage with industry leaders and fellow attendees in interactive sessions designed to foster deep insights and meaningful conversations on all areas of brand strategy and design.​

Drink refreshments and networking

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Bellwether Brands is an independent brand consultancy that partners with clients to unlock potential. Focusing on integrated strategy, design, and technology, Bellwether creates brands that are both brilliant and beautiful. The consultancy has achieved outstanding results at the Transform Awards over the years and is shortlisted for the 2025 awards.

We’ll be announcing their session shortly, so stay tuned.

MassiveMusic is a leading global music agency shaping brands through the power of sound. From sonic branding to bespoke compositions, MassiveMusic creates unforgettable audio identities that elevate brand storytelling. With a history of excellence at the Transform Awards, the agency is in the running once again shortlisted for multiple projects at Transform Awards 2025.

Stay tuned as we’ll be announcing Massive Music’s session very soon. 

Transform roundtable discussions

A dynamic exchange of ideas and perspectives. Engage with industry leaders and fellow attendees in interactive sessions designed to foster deep insights and meaningful conversations on all areas of brand strategy and design.​

Drink refreshments and networking

Brand Lounge is a strategic branding consultancy dedicated to helping businesses create meaningful differentiation. With deep roots in Dubai and Riyadh, Brand Lounge specializes in brand strategy, design, and experience, empowering organizations to build lasting connections with their audiences.

Having been shortlisted for the Transform Awards 2025, Transform is delighted to welcome Brand Lounge back to the stage to share one of their award-winning case studies.

Session details to be announced soon.

Transform Tales

Transform Awards Middle East and Africa has been celebrating excellence in rebranding and brand strategy for over a decade. In this session, we will delve into a case study from a previous winner who exemplifies the transformative power of brand strategy and design. This case highlights how a well-executed rebranding initiative can significantly enhance brand perception and drive business success.

Closing remarks

Followed by networking reception with refreshments