Transform Live Saudi 2025

Transform Live registration

Welcome address from Transform

OPENING KEYNOTE: 

To be announced soon...

How Talabat developed a distinct brand sound and made it to one of the top loved audio brands in the MENA region

Being instantly recognizable as a brand, even with your eyes closed: a dream for every marketer. Talabat – the leading food (and more) delivery service in the Middle East – made that dream come true in 2024 when it decided to develop its own brand sound together with the Berlin-based agencies why do birds and DE FALCON. We will showcase how the brand sound was developed, which audio principles make the brand unique and how the sound was brought to life in diverse media.

Transform Tales

Transform Awards Middle East and Africa has been celebrating excellence in rebranding and brand strategy for over a decade. In this session, we will delve into a case study from a previous winner who exemplifies the transformative power of brand strategy and design. This case highlights how a well-executed rebranding initiative can significantly enhance brand perception and drive business success.

Transform roundtable discussions

A dynamic exchange of ideas and perspectives. Engage with industry leaders and fellow attendees in interactive sessions designed to foster deep insights and meaningful conversations on all areas of brand strategy and design.​

Lunch and networking break

Insight and the science of entertainment

Data and insight provide the foundation for a strong employer brand and EVP, but logic alone won’t capture attention. Our audiences are time-poor, distracted, and not always listening. To truly connect, we need creative, lateral thinking that entertains, inspires, and compels action. In this session, we’ll explore how to balance data-driven decision-making with the art of storytelling, blending science with entertainment to build employer brands that engage and excite. Join us to discover how to capture attention, spark emotion, and win in the battle for talent.

Beyond branding: Redefining hospitality through faith and heritage

Brand Lounge partnered with Makarem in a transformational two-year engagement, redefining it as the pioneer of Spiritual Hospitality. 

Beyond a rebrand, this was a holistic repositioning—from purpose to experience—aligning faith, heritage, and modern hospitality into a seamless narrative. 

Through deep strategic thinking, category creation, and authentic brand storytelling, we created a timeless yet contemporary identity, ensuring Makarem stands apart in the regional and global landscape. 

The work spanned brand strategy, visual identity, guest experience, and multi-channel activation, elevating Makarem into a brand that not only welcomes guests but guides them on a deeply personal spiritual journey.

Inspiring beyond: The rebirth of Qadisiyah

Explore the transformative rebranding of Qadisiyah Sport and Community Club with Gene and Dragon Rouge. In this joint presentation with Qadisiyah Club, we’ll unveil the strategic and creative journey that redefined the club’s identity—honoring its heritage while shaping a bold future. Gain exclusive insights into the branding process, key challenges, and how a powerful identity can inspire beyond sports, strengthening community and fan engagement.

Transform roundtable discussions

A dynamic exchange of ideas and perspectives. Engage with industry leaders and fellow attendees in interactive sessions designed to foster deep insights and meaningful conversations on all areas of brand strategy and design.​

Drink refreshments and networking

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EXPO City: Evolving EXPO from a one-time event to a place with purpose

Outlining the challenge of evolving from a one-time event into a purposeful district and destination, harnessing the legacy of EXPO 2020. The strategically driven approach redefined a brand and inspired collaboration and address key challenges. Bellwether created a new cultural identity aligned with real estate needs and community engagement, developed a clear brand architecture, and evolved the visual identity to reflect the new mission. Positioning EXPO CITY DUBAI as a catalyst for human progress and a hub of sustainable development.

MassiveMusic is a leading global music agency shaping brands through the power of sound. From sonic branding to bespoke compositions, MassiveMusic creates unforgettable audio identities that elevate brand storytelling. With a history of excellence at the Transform Awards, the agency is in the running once again shortlisted for multiple projects at Transform Awards 2025.

Stay tuned as we’ll be announcing Massive Music’s session very soon. 

Transform roundtable discussions

A dynamic exchange of ideas and perspectives. Engage with industry leaders and fellow attendees in interactive sessions designed to foster deep insights and meaningful conversations on all areas of brand strategy and design.​

Drink refreshments and networking

Transform Tales

Transform Awards Middle East and Africa has been celebrating excellence in rebranding and brand strategy for over a decade. In this session, we will delve into a case study from a previous winner who exemplifies the transformative power of brand strategy and design. This case highlights how a well-executed rebranding initiative can significantly enhance brand perception and drive business success.

Transform Tales

Transform Awards Middle East and Africa has been celebrating excellence in rebranding and brand strategy for over a decade. In this session, we will delve into a case study from a previous winner who exemplifies the transformative power of brand strategy and design. This case highlights how a well-executed rebranding initiative can significantly enhance brand perception and drive business success.

Closing remarks

Followed by networking reception with refreshments