Mike Foster, founder and creative director of brand design agency Straight Forward, explores the different ways brands can work with packaging design to continue being relevant on shelf....
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Transform Tuesday: 13 July
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Run For The Hills designs identity for its new sub-brand
Interior design and branding studio, Run For The Hills, designed a new identity and graphics for its sub-brand, Miscellany, a new online interior design service....
Pepsi honours New York City with new product packaging design
Pepsi celebrated its New York City roots with a new 360 campaign, ‘Pepsi. It’s a New York Thing,’ which local New Yorkers across billboards and digital content. The campaign comes off the back of the brand’s latest cu...
Brand Oath redesigns QTV to adapt brand to changing landscape
The Scotland-based sports broadcast facilities and production company, QTV, worked with creative agency Brand Oath to evolve the brand to reflect the organization not only as it is today, but for the future. The...
Conran Design Group refreshes Cow and Gate’s milk range
Cow and Gate, the largest consumer baby milk brand in the U.K, worked with branding agency Conran Design Group to redesign the core brand range. The brand refresh aims to bring to life the brand’s existing personality...
Level Studio redesigns River Cottage beer range
Stroud-based design agency Level has redesigned the River Cottage beer range, putting the brand positioning #foodtoinspirechange front and centre. The rebrand advocates the endeavors of River Cottage’s ethical brewing...
Tangent designs new range of sustainable Eden Mill gins
Glasgow-based design studio, Tangent, worked with Scottish brewery and distillery, Eden Mill, to launch a new range of gins spanning two ranges- heritage and premium- both focused on sustainability and storytelling....
Dragon Rouge repositions Reed Group as ‘thought leaders in world of work’
Reed, a UK recruiter, worked with independent brand agency Dragon Rouge to reposition the brand as ‘thought leaders in the world of work.'...
Picsart launches brand refresh
To celebrate its incremental growth of the past few years, Picsart, the world largest creative platform, unveiled a brand refresh, including a new logo, visual elements and streamlined user interface....