Hasan Fadlallah, founder and CEO of Dubai-based branding agency Brand Lounge, argues it is now essential for family businesses in the Arab world to create a strong branding. Where earlier, an entire empire was branded...
Articles
Jollibee announces new store design to cater to European audience
Philipino fried chicken restaurant chain announced an updated visual identity and new restaurant design to support the company’s growth plans across Europe. The flagship store will open this month in London, followed...
UK government castigated for design education cuts
The UK government announced plans to cut higher education art subjects, including art and design, by 50% to prioritize other ‘high-value subjects’. The announcement has caused widespread outcry among experts in the cr...
White Bear Studio designs identity for reusable packaging startup
Design studio White Bear worked with Food Box, a reusable packaging option, to build a brand and packaging that would educate consumers on the importance of reusing over recycling....
Five minutes with Bob Young
Bob Young, co-founder and creative partner at London brand design agency Alphabetical, talked to Transform about appealing to all the senses – sight, sound, smell, taste and touch – when developing bran...
The FA becomes England Football as new brand to unite football participation in England
The Football Association (FA) worked with London-based design studio Matta to create a new consumer facing brand, England Football, that represents, unites and promotes football participation in England. The new ident...
Success can no longer be measured by bottom line
Simon Wright, managing director of design agency Greenwich Design, argues that brands can no longer measure success purely on commercial values, but must consider new elements including sustainability, diversity and i...
Real estate data provider launches new brand identity that unites people and property
Estate Gazette, a provider of data-driven intelligence for the UK real estate sector, worked with brand agency Designhouse to develop a refreshed brand identity that unites people and property through data....
Palmolive rebrands for cleaner future
U.S. multinational brand Colgate-Palmolive worked with New York City creative agency Clarkmcdowall to rethink its dishwashing liquid as a brand that stands for more than a sole functional benefit. Clarkmcdowall devel...
Local Chicago developer announces details for new shopping and dining experience
Blue Star Properties, a local Chicago developer, has announced it will reimagine Medinah Temple into Holocene Chicago, an immersive retail, culinary and cultural pop-up experience....