James Hurst, chief creative officer at Zag, chats about EE’s complex brand system, and how flexible ecosystems can be designed to support business growth strategies....
Articles
Starbucks’ Refreshers visual update hopes to take Chinese market by storm
Global brand design and experience agency Marks was called on by Starbucks to craft a new bottle shape and visual identity for Refreshers, its ready to drink (RTD) range. With the drinks considered crucial to the Amer...
Is beauty enough? A new approach to brand resonance
Finn Gaardboe, founder and creative director of StudioFMRG, explores the role beauty plays in his agency’s approach to redefining how businesses create depth, cultural impact and customer resonance....
Sound smarter: Why sonic branding needs a new identity
Gus Nisbet, head of creative strategy at MassiveMusic, explains the ways in which sonic branding, a crucial part of modern brand identity, is changing. The sonic logo...
Transform Awards Europe 2025 winners announced
In its 16th year, the Transform Awards continues to be Europe’s only awards programme to celebrate excellence in rebranding, repositioning and brand development. Transform was delighted to celebrate with the continent...
Transform proud to announce winners at inaugural Diamond Awards
For the past 16 years, the Transform Awards has celebrated the transformative power of brand strategy and design across five continents in the form of region-based awards nights. In 2024, it decided to create a bold n...
How do we create brands that feel truly authentic?
Marina Guirey, strategy director at Designhouse, discusses the importance of authenticity in brand design and offers the example of pharmaceutical company OncoSil. If...
The brand that time forgot: Mozilla’s identity revival
With attention gently fading, Mozilla was in dire need of a strategy shift to reassert its values of openness and accessibility. Jack Cousins discovers how the organisation is rebranding for the next era of tech....
Siberia flips the script with James Beard Foundation rebrand
The US-based culinary nonprofit, which aims to be a destination for excellence across the nation’s independent restaurant industry, underwent a comprehensive rebrand at the hands of digital product studio Siberia to m...
Branding a joint venture: Unify, don’t compromise
Nick Ranger, managing partner at Brandpie, details the difficulties of designing identities for joint venture brands and explains how it ought to be done. Too often,...