We asked people from the global design community to tell us what their ‘rebrand of the year’ was. While some were passionate about one project in particular, others struggled to whittle down their top 10 list. These a...
Articles
En pointe: How Bruce Mau Design rebranded The National Ballet of Canada
The National Ballet of Canada, which was founded in 1951, decided it required a redesign for the first time in nearly two decades. David Craik discovers how its revamped identity by Bruce Mau Design marries classical...
Norwich University of the Arts rebrand centred around custom typeface family
The English university, which was voted ‘Arts University of the Year’ for 2025 by the Daily Mail University Guide, has a long and prestigious history dating back to 1845. Seeking a new identity to underline its vision...
New data centre solutions brand Centersquare revealed by JKR
New organisation Centersquare, formed following the merger of Cyxtera and Evoque, hopes to act as a distinctive presence in the market that helps businesses manage and scale their operations. Global branding agency JK...
Finding the way
Technology meets physical brand touchpoints at the juncture between wayfinding and navigation. Brittany Golob explores AR navigation and wayfinding experiences. Imagi...
MotoGP repositions itself as a digital-first, global entertainment brand
Worldwide Grand Prix motorcycle racing competition MotoGP turned to independent design consultancy Pentagram for a refresh and the unification of its sub-brands. With the previous identity failing to reflect MotoGP’s...
The Verdict: Adelaide University and Lippincott
About the work Following the merger of Australian higher education institutions the University ofAdelaide and the University of South Australia, global brand consultancy Lippincott was brought onboard to craft the newly formed univ...
Transform Awards Europe 2025 shortlist revealed
Now in its 16th year, the Transform Awards Europe remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development. This year’s shortlist once ag...
The Scoop with Emma Overeem
Emma Overeem is a distinguished creative working in the UK, and was nominated earlier this year for ‘Creative director of the year’ at the Transform Awards Europe. She discusses with Transform life at Living Group, he...
Toy stories made timeless: How legacy brands stay fresh in an ever-changing world of play
This year, the last babies will be born into Generation Alpha, the world’s largest generation in history, accounting for about two billion people. While their world of play seems to have changed at an equally unpreced...